Five Views on Marketing Planning of Decoration Company

The marketing of a company is very important, including all aspects, and the marketing plan is also very complicated. Below I will give you five sample articles on marketing planning of decoration companies, I hope you like them!

★★★★ More content recommendation (click to enter ↓↓↓↓) ★★

Model annual business plan of the company

Model essay of the company's annual business plan

Company's 202 1 annual business plan

How to write a business plan

Model annual business plan of enterprise

Model essay on marketing plan of decoration company 1

First, looking for property management collaboration.

Property management company is the manager of residential quarters and the key institution for decoration companies to obtain information. If they can cooperate with property management well, people will save a lot of energy when developing and designing residential quarters. First, look for the person in charge of property management according to associations and meetings. From this, we can grasp the specific market sales situation and purchasing groups of the community, and it is best to obtain the contact number of the owners of the community through other channels, and then convey the preferential promotion of the well-known brands and commodities through SMS, telephone and other means.

Second, create a model room.

If you have assets, you can create a 1 model room in the new community. Because the model room is actually sold in this experiential market, it can let consumers walk into their future homes, which is very practical for promoting consumers' buying impulse. If you want to build a model house, you must improve your ability to collect information and content, and you must master the business scale, apartment type, total number of households, characteristics, time to take the house, total market sales, etc. The entire target residential area.

Third, attract community owners with completely free wifi.

You can put completely free wifi in the property management or around the community, and then post a notice on the elevator car. In short, let everyone know that this community has completely free wifi, but if you want to apply, you must care about people's WeChat service number or log in with your mobile phone number. So you always have the contact number of the community owner.

Fourth, marketing within the manufacturing industry.

Carry out the publicity and planning of our own company in the manufacturing industry, so as to win the full trust and acceptance of employees, improve their self-confidence in pushing orders, and let them become the leaders of their own enterprises to understand, gradually infiltrate their views into terminal equipment customers, harm customers according to them, and then win decoration order information.

Verb (abbreviation of verb) advertising and theme activities propaganda planning

Decoration companies attract personal decoration order information and accumulate brand awareness according to publicity and planning. Constantly improve the company's own corporate image. Because well-known brands are the general trend of the future sales market development trend. And only when the marketing plan is widely spread can your company be understood, mastered and recognized by a large number of customers ... Only in this way can the company develop rapidly and healthily, and grow stronger and stronger.

Six, mass SMS and telephone sales

This is a more direct and reasonable way. Go to the property management company or SMS group sending platform to get the owner information content of the residential area to be renovated, and send SMS and telephone sales in groups. This cost is very cheap, and it is a very reasonable marketing and publicity planning method!

Seven, the accurate positioning and basic communication of decoration companies.

Decoration companies have insufficient capital investment in event marketing. How to make flexible use of insufficient resources to publicize and plan your own famous brands? The marketing plan of the decoration company focuses on research from beginning to end.

1 The key way, that is to say, improving the usual basic communication management methods, doing a good job in accurate positioning of advertising words, and making the theme activities that have been spread suitable for the creation of well-known brands is conducive to accumulating the actual effect of brand marketing.

Model essay on marketing planning of decoration company II

First, the market positioning strategy of home improvement companies

Find out the advantages and disadvantages of your company among peers, know yourself and your enemy, and then foster strengths and avoid weaknesses, in order to win every battle!

It is worthy of customers' attention and recognition to establish differentiated market positioning and highlight the core advantages and brand value of their own decoration companies, so that consumers can have a sense of quality in decoration and reach cooperation. Because there are too many home improvement companies, the good and the bad are mixed. If you don't find your own advantages and can't form a unique market positioning, then you are a dispensable and mediocre enterprise. Such enterprises will not be recognized by consumers, and naturally it is difficult to gain a foothold in the market for a long time. As a result, I want to do everything. If you mistakenly think that you have a wide caliber, you have a high probability of going to work. As a result, I can't do anything well, just like a headless fly, bumping around, taking chances, even falling into a vicious circle of price wars, and finally bringing myself to ruin. Therefore, in order to grow and develop, enterprises must find their own advantages and form their own unique core competitiveness. Give yourself an accurate market positioning and make unremitting efforts for it!

Second, the target audience strategy

In the face of fierce competition in the decoration market, "new" decoration companies are difficult to be accepted by consumers. As a new decoration company that has just started, it is impossible to promote it like a big decoration company, so as to input the brand into people's minds. In view of this, we must strategically define our short-term promotion target and establish the brand step by step.

First of all, channel personnel (as you said, sales by sales offices of developers and sales by intermediary companies) are identified as important audience targets. Publicize their company's advantages, unique market positioning and company strength among them, because it is very important to gain their recognition and acceptance. Only when they accept your company and recognize your company will they try their best to push the order. At the same time, the channel's awareness of the brand is also easy to continue, penetrate into the market, and ultimately affect consumers.

Secondly, in terms of consumer groups, it focuses on the promotion of customers who need decoration in the near future. Because a new home improvement company cannot form and maintain a high-awareness brand image through long-term large-scale advertising promotion, and wait for people to come back when they want to decorate. Therefore, it is defined that their target audience is not ordinary people, but consumers who are concentrated and intend to decorate in the near future. In this way, advertising and promotion can be carried out for specific groups, and the effect is better.

Third, brand promotion.

Do market research, understand the main needs of consumers and their concerns, and then find the core complaints of your company (the things that make consumers most concerned and moved) to promote and seize market share.

1, promoted in the industry. Publicizing one's own enterprise in the industry will win the full trust and acceptance of channel personnel, enhance their confidence in pushing orders, make them become well-known opinion leaders in their own companies, and gradually infiltrate their views into end consumers, and influence consumers through them, thus winning decoration orders.

2. Advertising and event promotion. Attract personal decoration orders through publicity and accumulate brand effect. Constantly improve the brand image of the enterprise itself. Because brand is the inevitable trend of future market development. Moreover, only through extensive communication can your company be recognized, understood and recognized by more consumers ... so that the company will develop rapidly and healthily and become bigger and bigger.

3. SMS group sending and telemarketing. This is a more direct and effective means. Go to the property company, home improvement website or SMS group sending company to get the owner information to be decorated, and conduct SMS group sending and telemarketing. This cost is low, and it is also a very effective way of sales promotion!

The inevitable problem is that the enterprise has just started and its investment is limited. How to make full use of limited resources to promote your own brand has become a topic throughout marketing promotion. An important method is to strengthen the management of daily routine communication, do a good job in advertising positioning, and let any communication activities support the establishment of brands, which is conducive to accumulating brand promotion effects.

Finally, in response to your question, I would like to make the following suggestions on how to improve the transparency of the three parties:

1. Require the sales of the sales office of the developer and the sales of the intermediary companies to truthfully fill in the customer information (in fact, it is the customer information filing form). Your company can design an electronic document template or a standard paper template for them to fill in truthfully and take it back in time.

2. When the customer pays the deposit, fill in the receipt (actually equivalent to the customer information registration form), and even add an item for the customer to fill in the information source in detail;

Keep these two documents for future reference.

After doing the above work, of course it is clear. If there is a problem, I can take out two documents and compare the information, and the truth will naturally be clear.

Model essay on marketing planning of decoration company 3

First, the content of brand building

Collect brand names, logos, mascots, slogans, brand stories, brand promotion, etc. To complete brand building. Upgrade brand promotion through brand effect and celebrity effect.

If the brand has been registered for distribution, we need to extend the brand and make a brand extension promotion plan. Extension and promotion is not to do simple VI, but to focus on the application, practical application and daily life of VI.

Second, brand positioning.

We are located in high-end decoration, villa, office building, hotel, private club decoration and so on. Through our brand positioning, we have determined our target customers, and we need to carry out targeted marketing. It is very important to decorate the marketing plan of the company and locate the consumer groups.

Third, brand promotion activities promote brands.

1, making enterprise CDs

2. Preparation of brand brochures

3. Invite customers to visit the enterprise.

Step 4 make your own website

5. Sponsor public welfare activities

6, a good unified logo

7. Develop creative advertisements

Third, brand extension and promotion strategy.

Take the principle of growing from small to large, surrounding cities and promoting rural areas. Don't invest too much, and don't be solid. First, promote the market locally in this city and extend to Tianjin, Hebei, Shijiazhuang, Inner Mongolia and other surrounding places. Radiation in central, western and western Henan. The overall strategy is careful planning, gradual implementation, and changes with market demand. Explore your own resources for promotion.

Fourth, the daily brand promotion plan

1, daily application of enterprise VI

Use and apply our VI system in the company's document website and office system.

2. Image building in the office environment

We are a decoration company, so of course, our office environment can't be the same as that of ordinary companies, and VI system can be integrated into the office environment. In particular, the decoration, office environment and reception room of our company should have their own characteristics.

3. External documents, media and reports

Foreign advertisements, media interviews and newspaper reports are also guided by vi.

4. It is very important to use VI system to guide design documents and data. Because our drawings will flow outside, representing our brand.

5. Well-known project publicity materials: make company publicity materials as our bidding, brand promotion and company broadcasting materials. The contents include: the big project we designed, the evaluation of the owner, the honor of winning the prize, etc. These things can be done. Including the comments of the owner. We can direct and produce.

6. Filing and production of well-known projects: specifically, sorting out the cameras or photos of houses that need to be modeled before, during and after renovation, and broadcasting them together with our advertisements.

Verb (abbreviation of verb) brand promotion in sales

Brand promotion of building developers, real estate planning companies and construction unit alliances;

1. Take advantage of our network and sales staff. We register in these three units. * * * Promote alliances with them.

2. The main publicity is as follows: the model house construction of real estate developers and the decoration of the sales department of real estate developers lay the foundation for the future decoration of real estate and villas.

3. The clothes, sales documents and language of the salesman. Realize brand promotion in sales.

Promote the alliance between real estate sales companies and property management companies;

1. After the building is completed, our main promotion responsibility lies in the building sales company and the building advertising company. This is the best time for us to advertise. Of course, the planning department and the other two companies need to cooperate in planning and publicity.

2. Property management companies are often cooperative units that are easily overlooked by everyone. The property management company is the unit that directly contacts the users of our products. Their advertising and brand promotion are the mapping of our quality assurance, but of course they are not the only ones.

Model essay on marketing planning of decoration company 4

Newspaper promotion: in the week before the event, the layout of regular publications should be prominently displayed, and appropriate scheme templates should be selected according to different stages and needs. Specifications can also be selected according to market conditions and their own strength. It is best to cooperate with a newspaper advertisement at an event.

Television: you can take the form of store promotional videos and choose hot spots with high ratings for a week.

Select some promotional materials from Jutailong Headquarters for editing.

Double-sided color pages: please refer to the general model, and with the promotion activities, it is recommended to make 5000-8000 copies.

Body advertisement: choose the body of a bus passing through the supermarket and the car seat covers of other buses to print advertisements. The specific scheme can refer to the model provided by the headquarters, or carry out targeted design according to the specific requirements of the supermarket. It is suggested to adjust the content once every quarter or half a year and make a long-term investment plan.

Entity home improvement promotion meeting: choose a suitable place to organize a promotion meeting alone or in cooperation with real estate developers. When doing this, we should determine the meeting objectives, plan the meeting theme, determine the division of labor, determine the meeting operation process, prepare to arrange the venue, and invite new and old customers to participate.

The advantages of this scheme are: strong pertinence, wide range, three-dimensional communication of trinity, which is conducive to leaving a deep impression in the public mind and can directly bring economic benefits to supermarkets.

Disadvantages: the cost is large, the expected income is often different from the actual income, and the actual return sometimes cannot offset the investment.

Scheme 2: newspaper+double-sided color pages+body advertisement+radio advertisement+community promotion activities.

Promotion newspaper: make an activity advertisement three days before the activity, and choose the appropriate promotion scheme mode according to different stages and needs in the eye-catching position of regular publications. Specifications can also be selected according to the market situation and its own strength, and it is better to cooperate with a newspaper advertisement at an event.

Double-sided color pages: please refer to the general model, and cooperate with the publicity activities. It is recommended to make 3000-5000 copies.

Body advertisement: select the bus body, tricycle body and taxi seat cover that pass through the supermarket to print advertisements. The specific scheme can refer to the model provided by the headquarters, and can also be designed according to the specific requirements of the supermarket. It is suggested to adjust the content once every quarter or half a year and make a long-term investment plan.

Radio advertisement: "Hey, where is your home decoration?" "Ju Tailong Bai" "Why?" "Of course, for visible effect and visible benefit, you must find Jutailong."

Community promotion activities: select newly-opened communities or old residential communities, select outstanding employees, define activity objectives, plan themes and promotion highlights, determine performance indicators and reward and punishment measures, prepare relevant materials and equipment, contact community leaders, arrange venues, and invite old customers to join.

The advantages of this scheme are: giving consideration to brand and benefit, combining long-term and short-term effects, the supermarket can establish a good corporate image in a short time, not only attracting existing customers, tapping potential customers, but also directly competing for end customers.

Disadvantages: the cost is relatively high, the planning and organization requirements are relatively high, and it is not suitable for areas with backward and traditional consumption concepts.

Scheme 3: TV+magazine advertisement+outdoor advertisement+community promotion activities.

Television: You can take the form of in-store corner books, live recording in supermarkets or flying words on TV, and choose hot spots with high ratings for a week's broadcast.

Magazine advertisement: select the advertisement pages of popular publications and magazines with a large local audience and the advertisement columns of home improvement professional publications. The pattern can refer to the layout of the headquarters design, and the headquarters will make targeted modifications according to the requirements of the supermarket. The time is March-April or August-September every year, which is the early stage of the home improvement season, and the effect will be better.

Model essay on marketing planning of decoration company 5

In enterprise marketing, key account marketing is particularly important. The profits brought by big customers often account for 80% of all customers' profits, and the 20/80 theory is very applicable. Compared with the company's various marketing strategies, key account marketing is very important from the beginning. What should big customers pay attention to? How to start is more conducive to the next step?

1. Collect and analyze information in advance.

Before key account marketing/visiting, information must be collected and analyzed to provide a solid foundation for formulating key account marketing strategy. Information collection includes:

First, the industry situation of major customers, such as development trend, competition, and the status of major customers in the industry.

The second is the organization of major customers, such as organizational structure and purchasing decision-making process.

Third, the situation of the top (decision-maker) of the big customer, such as his background information, concerns, influential people, etc.

Fourth, the problem of big customers (related to the products you sell);

Fifth, the previous contacts between major customers and your company (if any);

Sixth, analyze the products marketed by yourself and your company;

Seventh, analyze your competitors;

......

2. Develop key account marketing strategies and plans.

On the basis of information collection and analysis, formulate appropriate marketing strategies and plans for key customers. In marketing strategy, there are six key elements that need the attention of marketing planners:

1. The marketing strategist should make clear who is the influencer of the purchase, that is, the decision-maker of the customer enterprise, and what are the characteristics of these people.

2. Make clear your advantages in marketing strategy. When selling, always pay attention to possible problems. Once you find a problem, you must first point out the problem, and then use your own strengths to solve the problem to ensure that the marketing strategy can be carried out smoothly.

3. Pay attention to the feedback method. In the process of communicating with customers, we should always pay attention to customer feedback, constantly verify our original judgment on customers from customer feedback, and finally come to the conclusion whether we can successfully market this customer. If you don't pay attention to customer feedback, marketers often can't get the desired results after spending a lot of energy and time.

4. Define the criteria for winning. Including the standard of winning by yourself and the standard of winning by customers. Only by defining the criteria for customers to win can we successfully communicate with customers and achieve successful sales.

5. Ideal customers. Faced with many types of customers, marketers should be good at judging which are ideal customers. Only in this way can sales have a greater chance of success.

6. Funnel principle. Faced with the high sales targets issued by enterprises, marketers often find it difficult to complete. In this case, the salesperson can neither ignore the objective difficulties, bite the bullet and accept the task, nor easily ask the enterprise to lower the sales target. The correct way is for marketers to "bargain" with enterprises and reasonably ask them for more resources to ensure that enterprises can complete their tasks on time and in good quantity.

3. According to the strategy and plan, start the marketing of key customers. When we begin to work, we should pay attention to two points:

1. At the same time of starting the basic marketing work (such as contacting/talking with technical departments, purchasing, etc.), it is necessary to (start) promote the relationship with senior executives (decision makers) of major customers, that is, to deal with them. Many marketers often make the mistake of only contacting the ordinary employees of big customers, not doing it, or ignoring the work with the top management of big customers. As a result, a lot of time, energy and even money were spent, and only low-level relationships were obtained.

In practical work, it often happens that a marketer (or company) has been doing business with big customers for a long time and seems to have a good relationship foundation. However, after the competitor changed a marketer, it was easy to take the order away. Why? The common reason is that the previous marketers, like this salesperson, all made low-level relationships and lost. The sales staff of marketing have more relationships with top customers (decision makers) and win more easily.

From this, we can conclude that only the most important enterprise management decision-makers who influence the customer enterprises can carry out successful marketing. For marketers, the most important decision-maker of a client enterprise is often not the president of the enterprise, but the decision-maker related to a specific project. Such a person is called a very important high-level, the most critical person for marketers, and his importance even exceeds that of the president of the client company. If marketers can meet such people and communicate with them effectively, the chances of marketing success will be greatly increased.

2. Develop relationships with top customers (decision makers). If you want to do it, you must do it well, otherwise it will be counterproductive. In this regard, you can click on "How to maintain the relationship with top customers in key account marketing", which has a detailed explanation!

Finally, it should be emphasized that it is very important to start the key account marketing, but the key is the collection and analysis of previous information, as well as the formulation of strategies and programs. Only by doing these jobs well can we find a good starting point, promote the key account marketing according to the plan and steps, and maintain a good relationship with the top management, so that the key account marketing can get twice the result with half the effort.

Five related articles on marketing planning of decoration companies;

★ Five model essays on the work plan of the decoration company.

★ Five Theories on Building Materials Marketing Planning

★ Five selected enterprise marketing planning model essays.

★ Five model essays on marketing planning of decoration companies

★ 6 model essays on the decoration company plan.

★ 3 pieces of model decoration and sales work plan.

★ 5 templates for excellent marketing activities.

★ 5 model essays on the decoration company's plan.

★ Model essay on network marketing scheme of decoration industry

★ Model essay on business plan of decoration company

var _ HMT = _ HMT | |[]； (function(){ var hm = document . createelement(" script ")； hm.src = "/hm.js？ a4b 756339 138 199 b 385 b 89 EB 6 D5 bb 4 e 2 "； var s = document . getelementsbytagname(" script ")[0]； s.parentNode.insertBefore(hm，s)； })();