Planning of opening activities

Planning of Opening Activities 1 I. Background of Activities

The year of 20xx coincides with the second anniversary of Hengjie Sanitary Ware entering Linyi. After the impact of the cold winter of building materials at the end of 20xx, it finally ushered in a warm winter. On this occasion, Linyi Hengjie's 500-square-meter flagship store opened in full dress, welcoming new and old friends' attention to Hengjie with three big gifts and four big special offers.

Second, the purpose of the activity

1. The opening platform of the flagship store will further enhance the popularity and recognition of Hengjie Sanitary Ware, leaving the psychological set of "buy sanitary ware and choose Hengjie" in the eyes of the audience.

2. Promote the further sales of new products by publicizing the characteristics of bathroom products and constantly publicizing them. At the same time, combined with the inventory status of manufacturers and distributors, tap the market potential and promote sales.

3. Improve the market share of Hengjie brand;

4. Improve the market influence of Hengjie brand;

5. Accumulate customer resources through activities to prepare for the next May Day and Thousand Stores linkage.

Third, the theme of the event

Hengjie sanitary bathroom Linyi flagship shop

be solemnly opened

-Constant and clean quality will benefit the whole city.

What could be more advantageous than starting a business?

Four. Activity time: 20xx from March 30th to April 22nd.

Verb (abbreviation of verb) activity plan

B send benefits when you start business.

During the activity, customers can buy 500 yuan pre-sale coupons with a value of 100 yuan at Hengjie Store on xx. Anyone who buys a toilet can get 100 yuan, a bathtub can get 100 yuan, a shower room can get 100 yuan, a bathroom cabinet can get 100 yuan, and a big shower can get 65438 yuan.

Note: 1. This coupon can't be exchanged for cash, and there is no change. If you lose it, you won't make it up.

2. Everyone can only use one signature voucher and one payment voucher.

3. This coupon can only be used during this activity, and it will be invalid when it expires.

4. Before the end of the activity, the cash of 100 yuan used by consumers to purchase 500 yuan pre-sale coupons can be refunded, and it will be invalid upon expiration.

Triple luxury

1, thanks for opening.

Welcome new friends-be polite when entering the store and give Hengjie a mat.

2, the opening is happy to send.

Shopping over 3000 yuan,

Add 138 yuan to get 5 sets of Hengjie bathroom worth 799 yuan;

Shopping over 5000 yuan,

Add 98 yuan and you will receive 5 sets of Hengjie bathroom worth 799 yuan;

Shopping over 8000 yuan,

Add 0 yuan, and you will receive 5 sets of Hengjie bathroom with a value of 799 yuan.

(Note: Attracting customers to buy and promoting large-scale sales)

3. Open Tesco (trade-in = water saving+money saving+environmental protection and health)

For all brands, old toilets can be used on the basis of transaction price. If the customer has used non-water-saving products within three years (including three years), it will be used as cash 120 yuan, and it will be used as cash in 80 yuan for more than three years. The newly purchased products can be refunded with the signature of the installer after installation.

Note: No matter what brand of toilet, the store is free of charge.

(Note: this item is suitable for the promotion and sales of old residential areas, and the newly renovated old residential areas need certain resources of old customers and local residents, which is more suitable)

Four special offers

1, the manufacturer approved explosive articles.

Hgm5120+HL 21161399 yuan.

Toilet H0 129 199 yuan (Note: Angle valve is not included for launching, and 50 yuan is added for delivery and installation).

Anyone who spends more than 1000 yuan plus 199 yuan in our store will be given a set of toilet H0 129. (each household is limited to one set) (the main page is highlighted)

2, shocking special opening exclusive

Toilet H0 127799 Yuan (not for sale)

Shower room HY-72 1A 1466 yuan.

Water tank HY-623A 1999 Yuan

Bathroom cabinet HGM5 183+ faucet 2500- 12900 yuan

Bathroom cabinet HGM523 1A/B+ faucet 2500- 1 1988 yuan

(The inside page is highlighted)

3. Special packages go home in a province.

Packaging:

Hgm5101+hl2915a+h0122 original price: 13 123 yuan package price: 5222 yuan H514/kloc-. 80 yuan package price: 4666 yuan HGM5091+HL2500-30+HL20xx-34+H0126 original price: 12732 yuan package price: 4999 yuan HGM531/kloc-0. 99 yuan HL830 1 single towel rack +HL8303 double towel rack +HL8306 toilet brush +HL83 1 1 double cup rack +HL89 12 tissue holder 599 yuan original price 1099 yuan.

(Inside Page Performance)

The opening ceremony was full of surprises.

Execution mode: the lucky draw is arranged at the outdoor roadshow at the end of the activity. Generally, it will be held on the big stage after 3 pm, and the Commissioner is responsible; The lottery ensures notarization, openness and fairness; Grand prize setting (the number of places is determined by the customer)

◆ Home Appliances Award

First prize 1, Hisense refrigerator.

2 second prizes, Hisense TV.

Third prize 3, Galanz microwave oven

30 grand prizes, brand-name electrical appliances 1 piece.

Planning of opening ceremony activities

1, fruits are the main products in this season, which allows our store to quickly enter the e-commerce market and share a piece of it;

2. Use Tmall's platform to enhance the company's market share and expand its influence;

The ultimate goal is to increase sales and make the company sustainable.

Second, the content

As the online store has just opened, the preliminary tasks are arduous, and the specific arrangements are as follows:

1, Tmall store operation process:

Apply for Alipay → apply for merchant certification → mall exam → qualification review → goods on shelves → mall promotion → pre-sales customer service → product positioning → order making → warehousing and delivery → financial collection and after-sales customer service → payment signing → mall decoration.

2. Development planning

First, the initial stage:

Product positioning-familiar with the platform-mastering the rules-decorating the shop-starting to sell.

Second, the promotion stage:

Combination of free promotion and paid promotion.

Third, the integration stage:

C shop, agent, wholesale, channel.

3. Preventive measures

Inventory guarantee, logistics guarantee, photo production, price negotiation, event registration, data collection and other preliminary arrangements

Three. Our strengths and weaknesses

Advantages: 1, own brand, already influential in East China, brand advantage.

2. The company has the advantages of convenient logistics, stable supply and warehousing.

3. The company is located in the Yangtze River Delta region, with dense population, wide audience and obvious geographical advantages.

4, offline sales, there is a fixed sales model, which is easy to manage. Disadvantages: 1, the category of fruit is not dominant in the e-commerce platform, mainly manifested in: inconvenient storage, inconvenient transportation, consumers are not used to buying online, etc. 2, the store is newly opened, there is no traffic and no word of mouth.

Coping methods:

1. Although fruits are not dominant, there is still a market, and e-commerce is developing rapidly. There must be a broader space waiting for us in the future. Therefore, in the early stage, retail is the mainstay, and in the later stage, wholesale and retail are combined to open up more channels and markets.

2. When the store is newly opened, you can do more promotional activities to attract traffic, reduce profits, attract customers and improve the ranking. All disadvantages will eventually turn into advantages. We can only serve customers sincerely, guarantee quality with promises and prove ourselves with actions.

Planning of opening activities 3 I. Purpose of opening activities:

1. Establish the public image of the exclusive store and win public attention.

2. Gather popularity through the opening activities, show the brand-new image of the new store, and improve the popularity.

3. Strengthen the local influence of new stores and promote sales through opening activities.

4. Attract the attention of the public and the media through unique activities and improve the communication effect.

Second, the early publicity plan:

The success of opening activities depends on whether the pre-publicity is in place. Only by doing a good job of early publicity can we ensure the success of the opening activities. We should have this awareness ideologically, and we would rather postpone the opening of the business than be careless in the early publicity.

The way and specific operation of pre-publicity:

1. Publicity: This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.

(2) Divide regions and basically achieve balance in distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is the number of customers who lead into the store and the number of customers who sign the bill. Give recognition to outstanding performance, such as cash reward, business personnel inspection and retention. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.

(3) Publicity content: company profile, product introduction, detailed introduction of opening activities, basic information and wishes of customers, and invitation to enter the store. It is worth noting that after knowing the situation of prospective customers, we should collect, sort out and track them, and keep in touch with the shopping guide to find a suitable starting point to prepare for the rapid signing of the bill when opening. The day before the opening, the salesman should communicate with the prospective customers by telephone to confirm that he will come to the store to participate in the opening activities.

2. Newspapers with leaflets: The leaflets should be clearly designed and the theme of the activities should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.

Release content:

A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).

B. Contents of preferential activities

C, enterprise-related information, mainly cultural connotation.

D. Information about the participation mode of the lottery and the distribution of gifts.

Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect.

Entrainment media: XXXX newspaper

Number of issues: XXX million copies

Release date: XX year, XX month, XX day

3. Temporary notice of newspapers and TV media: publicity is carried out within one week before the start of the activity, which is generally temporary centralized publicity. Creating motivation is crucial.

4. SMS platform opening notice: it doesn't need to fly all over the sky, but it can be sent in the form of satellite positioning, with the focus on all development buildings and building materials markets. Which is location transmission.

5, of course, combined with the local actual situation, can also take other effective methods to promote.

Third, the design of publicity content of opening activities:

First of all, we need a product with a relatively low price to attract customers and detonate the market. This price needs special emphasis and eye-catching At the same time, the design of promotional content should be relatively lively, such as price discounts and promotional gifts. And even take lottery, lottery and other ways.

Four. Create an atmosphere for the opening ceremony:

Arches, colorful flags, carpets, hanging flags, balloons, Yi Labao, flower baskets and other traditional ways can be used. The momentum must be great, such as making ten arches, lined up and so on. In order to really create an atmosphere. At the same time, the gifts should be placed with momentum and piled up in a big pile, giving people the feeling that there are many gifts and they are very valuable. One of the purposes of roadshows is to attract the attention of visiting customers and find the location accurately; Besides, it can attract all citizens.

Attention, even media attention. It is also a supplement to the atmosphere of the scene.

1. terminal layout: (reference)

(1) Neighboring blocks:-Posting and publicity of neighboring streets and urban main roads.

(2) Outside the store:

‖ Outside the door, a sword flag marked with corporate LOGO is displayed.

-Put a lift-off balloon in front of the door

There is a big arch outside the door.

-Set up a large theme exhibition board in front of the store to release the theme of the event.

The building is hung with giant colored vertical signs.

-The door is decorated with balloons and bouquets.

(3) In-store

‖ Set up a reception desk clearly marked with the company logo at the gate, and show the promotional materials of the event to the participants.

-Arrange a hostess and a shopping guide.

‖ Set up a guidance system and set up signs that clearly mark the corporate logo.

-Hang a popular flag on the top.

‖ Set up rest areas in relevant areas of the shopping mall, provide service personnel, and distribute gifts and promotional materials.

-Set up business publicity desks at relevant locations in the store to display related gifts, promotional materials and souvenirs, and provide consulting services.

We will combine the layout of the terminal with the theme of the opening ceremony, but no matter what theme we promote, our company will strive to be careful, meticulous, serious and comprehensive in the venue.

2. Specific layout: (Reference)

–Printed forms and pens are arranged in the small gift distribution office: register some personal information of the customer (name, work unit, home address, contact telephone number (please fill it in after receiving the gift).

–Sign-in desk/pen and paper.

–Tables and chairs

Gift: exquisite portable paper bag

–promotional materials

–Colored hydrogen balloons (signs)

Small gift: exquisite advertising pen

–Exquisite notebooks, integrated porcelain cups

–Unified allocation of employees and other souvenirs

1 red ribbon (XXXXX- above luxury, glory at home)

2 breastplate

3 shopping guide clothes

Guest: corsage

3. ribbon-cutting ceremony: (reference)

? (Basic contents: Opening Ceremony-Leaders' Speech-Ribbon Cutting-Cultural Activities and Other Professional Performances-Drawing lots for participants-Banquet for some VIPs (at the same time as drawing lots))

? Celebrations:

? The opening ceremony is tentatively scheduled to be held in the store at ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× (If there is no suitable venue, the company can rent other squares or hotels.)

? —— At 9: 30, the music in the venue is loud, colorful flags are flying, the welcome guests, the military band, the lion dance team and the hostess are in place, and the staff are ready for work; ? —— At 9: 40, company leaders and guests entered the venue one after another. The hostess signed in the guests, put on flowers and led them to their seats. The hostess waited at the entrance to prepare for the leading role.

? At 9: 55, the master of ceremonies (inviting the host) announced that the celebration was about to begin. Please be seated, leaders, guests and all participants in the celebration.

? -10: 00 The celebration officially started, and the ceremony master recited the opening remarks of the master of ceremonies; (In-store signing starts at the same time)

? -The master of ceremonies read out the list of the main guests attending the celebration;

? -Celebration MC announces: the opening ceremony of XXXXXX flagship store begins! (10 second);

? -Celebration emcee invited the military band to play a song;

? -Celebration master announced that XXX was invited to speak; (company leader);

? -Celebration master announced that XXX was invited to speak; (VIP)；

? -The ceremony master presided over the ribbon-cutting ceremony, and the hostess led the company leaders and guests to their positions;

? -The master of ceremonies invited the general agent of Jiangxi to preside over the cutting ceremony.

? -XXX leaders announced: XXXX flagship store opened! (Leaders and guests cut the ribbon! )

? -At the moment when the ribbon was cut, the music was loud, fireworks were flying all over the sky, dragons and lions danced, and the celebration reached its climax;

? -Various colorful performances, such as aerobics and Latin dance. (Roadshow activity begins)

? -Celebration emcee announced: Banquet for distinguished guests!

? -in the song, MC concluded:

? The celebration is over.

Verb (verb's abbreviation) Training and arrangement of opening personnel:

On-site billing personnel should be arranged in place, in addition to the billing page, but also responsible for maintaining on-site order. The salesman had better send the list in the early stage. They can eliminate the strangeness of customers who have already advertised, directly guide these customers into the store, and make psychological preparations for signing the bill, with a high success rate. The shopping guide must be trained, preferably married and decorated at home, and have enough decoration experience. The number of shopping guides should be sufficient. Logistics personnel should also be in place.

Six, on-site control:

Worries about the weather; Hydropower layout; Specialized personnel in different product areas are responsible for the preparation and replenishment of related materials.

Planning of the opening ceremony I. Significance of the event

The opening of Children's Paradise is the key first step for the withdrawal of funds and brand expansion in this area. It is of great significance to decide whether the regional market can be successfully opened, so the opening ceremony should be fully prepared and publicized. Try to be popular.

Second, the purpose of the activity

1, create a festive atmosphere for opening, and strive to make the opening hot; Show strength, establish image and expand industry influence.

2. Quickly establish the popularity of children's paradise, pave the way for the good development of the region, attract more customers to participate in the opening activities, and then cultivate stable consumer groups.

3. A good start will create a good development momentum, promote sales and increase sales; At the same time, it can also evaluate and improve the quality and sales skills of personnel, and enhance their confidence and cohesion.

Third, the activity time

XX，XX，XX，XX

Fourth, the venue

XXX district children amusement park

Verb (short for verb) is the theme of the activity.

The opening of the children's playground is a great reward.

Sixth, preliminary preparation

(1) Publicity: the way and specific operation of pre-publicity.

1. Posters and outdoor advertisements: The outdoor advertising space provided by the mall is effective for spraying large advertisements; Shopping mall handrail stair glass and railing glass can be used as shop advertising space; Community newspaper column.

2, community home promotion:

This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.

(2) Divide the area within 5km, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is to guide the number of people entering the park and the number of customers signing the bill. Give recognition to outstanding performance, such as cash reward and job promotion. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.

(3) Home promotion content: the general situation and introduction of the park and the detailed introduction of the park opening activities. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, sort out and track them, and keep in touch with all the staff in the store to find a suitable starting point to prepare for the rapid card opening. The day before the opening, the propagandist should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.

3. Distribute leaflets:

Part-time jobs can be arranged at intersections, downtown areas or along streets 2-3 days in advance.

4. Newspapers with leaflets:

The design of the leaflet should be clear at a glance, and the theme of the activity should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.

Release content:

A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).

B. Contents of preferential activities

C. Relevant information of the park, mainly cultural connotation.

D. Information about the participation mode of the lottery and the distribution of gifts.

Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect.

Entrainment medium:

Number of issues:

5. SMS platform opening notice

It doesn't need to be distributed all over the sky, but it can be distributed in the residential area of 3 kilometers in Fiona Fang in the form of satellite positioning. Which is location transmission.

6, city children's channel publicity

Can cooperate with local children's channels and radio stations for business promotion.

7. Advertising promotion of bus and taxi rear window glass.

8. In the urban community network, Mommy writes soft articles and sends pictures online for promotion from the perspective of Mommy.

9. Contact and interact with nearby kindergartens and preschool institutions, and invite kindergarten children and primary school students to visit the park.

(2) Layout of the opening venue:

1, outdoor layout

A. A number of congratulatory messages are hung in the building; (Specific slogan to be determined)

B several congratulatory hydrogen balloons (also called lift-off balloons) will be released in front of or on the roof of the building. (Spherical display * * grand opening of children's playground)

C, some colorful flags can be planted on the roadside of the park.

2, the layout of the entrance

A. A big red carpet is laid at the gate (red sets off the festive atmosphere when opening), and a number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;

B, there are 1 large inflatable arches at the entrance, which are magnificent. The content pasted on the archway is: "Warm congratulations on the grand opening of * * Children's Paradise".

3. Layout of the park

There are more balloons hanging in the park, and the styles are mainly red and yellow, which shows enthusiasm, prosperity and celebration!

Step 4 arrange gifts

Gifts should be placed with momentum and in large quantities, giving people the feeling that there are many gifts and they are very valuable. There is only one purpose, to attract the attention of passing customers and create the popularity of opening.

(3) Personnel arrangement for opening activities

1. Gift delivery (1 person) (please note that the child's name and contact information should be registered before delivery).

2. Customer information registration (1 person) (the workbench, printed forms and pens should be prepared, and the contents of the forms include name, telephone number, date of birth and address).

3. Card and cashier (3 persons)

4. Maintain order in the park (2 persons)

5. Order maintenance outside the park (1 person)

6, outdoor personnel guidance (2 people) can assist other positions in time.

(4) Preparation of articles

1 2 doll (taking cartoon characters in recent popular cartoons as dolls)

2, prizes, lottery boxes, lottery tickets

3, customer information register, pen

4. Year card, season card, month card and happy card.

5. Small change

6, leaflets

7.balloons

8. Welcome

Seven, the opening process

At 8:00, all the staff arrived at their posts and made all the preparations before the celebration;

Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;

9:00 salute, officially opened;

At 9: 30, the dolls walked up and down the shopping mall, making a lot of noise;

10:00 to start the lucky draw.

Eight. cost budgeting

1, publicity expenses

Step 2: Bonuses

3. Material cost

Step 4 provide funds

Nine, matters needing attention

1, the choice of opening day, it is best to set it on weekends or holidays, which is more popular; Moreover, we need to pay attention to the climate, which is not suitable for opening in rainy days, and it is inconvenient for people to travel in rainy days.

2. On the opening day, the staff dressed up to show the standardized and professional management of the park.

Planning for the Opening Ceremony 5 I. Purpose of the event:

Improve visibility and popularity and increase turnover;

Second, the activities of the program:

1. Pre-publicity:

Through the network, DM sheets, X-display stands in front of the door as the main publicity methods, followed by more thoughtful publicity with the help of the media, to gather more people to participate in the competition. The publicity scope is carried out within the whole district (town), and more importantly, it is carried out near the store and within 2-3 kilometers of Fiona Fang to improve the visibility and popularity;

2. Materials required for the activity:

During the activity, the following materials need to be prepared for venue layout, competition award distribution and publicity; Event site layout:

1, several balloons;

2. 180 cm-200 cm arch1; (or balloon arch)

3. Game static paste10;

4.20 wedding flowers;

5. Banner 3-4;

Publicity:

1, DM sheet1000;

2.2 booths;

3.5 KT plate portrait;

Activity reward:

1, and the activity bonus is 3000.00 yuan; (internet fee or half cash and half internet fee) (first place 1500.00, second place 1000.00, third place 500.00);

2. 15 Participation Award;

3. 15 activity prizes (5 headphones for the first place, 5 variable speed condor mice for the second place and 5 LOL mouse pads for the third place);

Three. Active staffing

COS plays 4 people; Internal staff (outsourcing)

On-site commentary 2 people; Internal staff (outsourcing)

2 supervisors; Internal staff

On-site etiquette 4 people; Internal staff

4 guests; Internal staff

2 technicians; Maintenance Company (Network Management)

2 major holders; Internal staff, myself.

Voice control 1 person; Internal staff

The total number of people at the event site is 26;

Four. Activity flow

The activity cycle and arrangement are as follows:

1. Activity cycle;

The whole activity cycle lasts for 4 days;

Day 1 day: decorate the activity venue, put up decals, pull ribbons, pull banners, put up balloons and make arches; The next day: 7: 00 am-65438+02: 30 pm:13: 30-65438+08: 00 pm;

All staff must arrive at the activity site before 7: 00 am to make a series of preparations; At 7: 30 in the morning, gather the staff, COS, narrator and host to make up, proofread and rehearse.

Call everyone to a pre-meeting meeting at 8 am;

At 8: 30 in the morning, the players sign in and update the online dynamic information in real time; Stop signing in at 9: 30 am and count the number of people at the scene;

At 9: 45 am, all the equipment was finally debugged and all the personnel were in place (except the host); At 9: 55 am, the host is in place;

10: 00 am, the activity officially started;

10: 05 am, the host made an opening speech;

Game start time10: 20am;

On the second day of the activity, the contestants will have a sea election, with lunch at noon 12: 30 and sea election at afternoon 13: 30, and the winner will enter the next day's competition.

The third day: it starts at 8: 30 in the morning and lasts until 17: 00 in the evening. On the last day, the top four will enter the semi-finals and finals.

Day 4: The semi-final starts at 9: 00 a.m., and the two teams take turns to start. The lunch time is 65438+ 02:30 noon.

The final will start at 13: 00 pm;

The award ceremony will start at 16: 00 pm, and the top three will take a group photo at the award ceremony.

In the afternoon 17: 10, the whole activity is over;

Note: The most popular times are Saturday and Sunday. On the third and fourth days, you can choose the second Saturday and Sunday. From the second day to the fourth day, the live COS conducted a live catwalk every 30 minutes. The next day, the commentator randomly explained 6- 10 teams. The host should always set off the atmosphere of the scene and mobilize popularity. 1 day and the second day of the sea election, BO 1 mode was adopted, and BO3 elimination mode was adopted in the rematch and final;

Verb (abbreviation for verb) activity budget

The estimated cost of the whole activity is 6500.00 -9500.00 yuan.

Including (COS clothing fee, explanation fee, bonus, gift, design fee).