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How to improve sales performance

Doing business is a hard job, not only to travel all over Qian Shan, but also to be left out in the cold, but it can exercise people's ability and has great room for development. However, in today's fierce market competition, how to improve sales performance really puzzles salespeople. So, how to improve sales performance? First, counterpoint is the key to effective promotion, which needs to be carried out at the right time, not only to identify the target customers, but also to carry out "counterpoint" promotion at the right time, including qualification examination of customers' purchasing power, "attack on target customers", the use value of counterpoint products and customers' needs, and so on. Second, details determine success or failure. Sales promotion needs to pay attention to the details of different links, such as words and deeds in the process of negotiation with customers, insight into buying signal, and grasp of customers' interests and personalities. Are reflected in different details. Promotion requires persistent perseverance and attention to detail. In different links, we should start with small things, and details determine success or failure. Third, thinking about changing jobs to be a professional salesperson must have "good looks, two suits, three glasses of wine, four rounds of mahjong, five friends, six trips to Qishan, seven skills, eight braggadocio, nine efforts and nine patience". In other words, salespeople should pay attention to self-image design, learn to quickly integrate into society and teams, have good communication and negotiation skills and self-promotion awareness, endure loneliness and resist external temptations. Only in this way can they achieve their own lives. Mentally, you need to change your position. You can't just listen to your heart, think about excitement, and just don't act. We should fundamentally improve our thinking, simulate the scene from a systematic perspective, and think from the perspective of customer problem solutions of different customers. Fourth, mentality Many salespeople are not confident in themselves and have no confidence in the products and enterprises they sell. They think that promotion is "asking for help", that promotion is disgraceful and has no positive attitude. Because excellent salespeople should have a sense of responsibility, that is, who they live for; Have a sense of mission, that is, for whom to do it; Have a sense of tolerance and be able to tolerate all reasonable things in the sales process; Have a sense of morality, sell with heart, and truly feel customers; Have a sense of pride and belonging, know who to do it for, and make customers feel safe. Positive attitude and quick action are the keys to successful sales. Take action immediately and establish a smile, cheerful, initiative, sincerity, enthusiasm, enthusiasm, dedication, accepting challenges, persistence and optimism. 5. Dreams need to be sold and promoted. For example, you can post your dreams and form a strong visual stimulus, thus encouraging your beliefs and reminding yourself that persistence is victory. At the same time, when selling to customers, customers need to dream of a bright future and let them have imagination and association. As the famous American marketing expert Hindes M. Goldman said: Effective marketing needs to carefully study the customers to visit; Put yourself in the customer's shoes; Find out the similarities between the two sides; Create a harmonious atmosphere; Use persuasion ability; Pay close attention to the development trend of negotiations; Express your views correctly and induce customers to give positive answers; Determine the main and secondary objectives of the negotiations; Ease the atmosphere of negotiations; Urge the customer to confirm the agreement. Remember, "as long as I make up my mind to succeed, failure will never crush me!" " Sixth, we should develop potential. As a salesperson, you need not only innate factors, but also acquired training to develop its potential. Everything innate is hard to change, and you can change yourself through the planning of the day after tomorrow. It is necessary to train and cultivate some key abilities, such as self-leadership, self-management, win-win thinking and interpersonal leadership, effective communication and creative cooperation. What is needed is the development of acquired potential, such as the potential development of salespeople, mainly from the following aspects:-"temptation". Constant pursuit is human nature, self-design, self-realization, and luring the development of one's own potential through goals and prospects; The second is "forcing". For example, Cao Zhi was forced to write a seven-step poem; Marketers can implement it through study, work and examination to maximize their potential; The third is "practice". Potential development exercises, such as topics, tests, training, brain teasers, one-minute reasoning, etc. , subconscious theory and suggestion technology, emotional intelligence theory and relaxation and quiet technology, success principle and bright technology, self-image theory and visualization technology and other practical training techniques for action success; Thinking innovation and scenario simulation training. The fourth is "learning". There are thousands of reasons for failure, in the final analysis, there is only one. The power of knowledge is supreme, and how knowledge determines fate. Learn how to learn, how to keep pace with the times, and how to make yourself invincible through learning. Seven, innovation is indispensable. Marketing needs innovation and innovative thinking. For example, you want to know how to make decisions for customers; If you like Monday morning quarterback, you should agree with him. Be good at praising others, and quickly find the target customers around you: F: family (family), I: influence (influence center), N: neighborhood (living environment), D: direct (other media), S: society, etc. Explore customers through different ways and levels (such as different levels of public relations, all-round customer experience, etc.). ); Maintain customers and cultivate customer loyalty through interest chain and emotional cultivation; Improve customer satisfaction through service improvement (effective intangible service, more services, higher satisfaction, self-help, service automation, improved service facilities, rapid service recovery strategy, etc.). ), effectively integrate terminal promotion and advertising promotion, effectively combine rural surrounding cities and cities to radiate rural areas, and ultimately promote product sales, increase sales and profits, and improve sales efficiency and sales efficiency. In short, in order to improve their performance, salespeople should not only have a good mentality, but also have a mentality of starting from details, innovation and learning. Sales staff can only improve their performance quickly if they do a good job in many aspects.