What are the characteristics of information marketing?

With the advantages of low cost and quick effect, SMS marketing far exceeds traditional media. However, compared with SMS marketing, traditional media promotion methods also have the same shortcomings, that is, high cost, long production cycle and slow effect. Enterprises that have used marketing short messages know that marketing short messages are sent to users in groups, and the price of each short message is about 1-5 cents. Even though the number of messages sent is relatively large, the overall cost is only the tip of the iceberg compared with the cost invested by traditional media.

2. User groups are more accurate.

Short message marketing is sent in a peer-to-peer way, and its target group is the user's mobile phone number collected by enterprises through various channels. By removing the empty number and the same number through the screening function of the short message platform, the information can be sent to customers with potential needs more accurately. This marketing method can greatly improve the transaction rate of enterprises.

3, the operation is more flexible

The mass sending of short messages is sent through the third-party short message platform, which makes the operation of short messages more flexible. The SMS platform can set customized SMS templates, customize signatures, and add web links. Make short messages more diverse. Enterprises can also set the timing of sending short messages in the background, which is more convenient without manual operation. It also provides feedback on sending data information, and the sending status is clear at a glance.

4. Strong interactivity

After receiving the marketing short message, customers can reply to the short message with the short message platform and interact with the enterprise, which can make the target customers know more about the marketing activities and products promoted by the enterprise. Enterprises can also collect customer information, analyze customer needs and better serve customers through interaction with customers.

5. The transmission speed is faster.

The user group of SMS marketing covers a wider range and is not limited by regions and countries. Moreover, the reception of short messages is not limited by network data, so it is more timely to send and receive messages and faster to transmit them. Therefore, when enterprises send short messages in groups, all target users can receive the information that enterprises want to convey in a short time. Short messages can also be spread among users. Let SMS marketing spread faster and cover a wider range.