How to write the promotion plan

I. Planning objectives:

Enhance Chaohua's current popularity and influence in the market.

Second, the scheme operation steps flow

Collect more than ten large electric vehicle enterprises in the electric tricycle industry, and investigate which manufacturer is equipped with this motor. Then carefully explore whether there is room to assemble billboards on the opposite side of the factory gate (across the road), or whether it is a private house on the opposite side, and fences can also be used.

1. Most of these large factories only rely on the roadside. If billboards are erected in the open space opposite the factory, the highway department will definitely not allow fines. However, I firmly believe that nothing is impossible. On the one hand, spend a little money, on the other hand, add some super-intelligent reminders on billboards: warn drivers to drive safely and take care of roadside flowers and plants. These words don't take up much space, but they give the reasons why these highway departments can't get rid of them.

2, private houses are a little easier to handle, buy some gifts, or give some money to explain the purpose, and it is almost done. Choose a wall or open space in the most suitable position (the owner is willing to agree, but does not agree to soften the foam again, and it can certainly be done without adding a little sweetness) for future work measurement. Note: What needs to be explained orally is that this position only allows our family to stay, and does not tolerate the latter's plunder. If necessary, you can sign a contract and rent it all year round.

Third, advertising production requirements

1, the advertising layout must be designed in a unified way, and what materials should be selected according to the different specifications of the venue.

2, advertising layout design must choose three different advertising companies to design, three choose one.

3. It is essential for layout information to add an advertising slogan that transcends itself! And we must highlight this slogan. I can help you consider the formulation of this slogan!

4. The layout of the information must be eye-catching. At first glance, it will be clear that this is the name of the enterprise that produces motors called Chaohua!

Four, analysis and forecast after the implementation of the plan

People's purchase behavior has three necessary processes: first, understanding; Understand the existence of this product in some way or way; Second, there is a tendency to buy; Under certain necessary circumstances, we need this product to meet our own needs. The first thing that comes to mind is the product we have known before, that is, the first step determines the later development; Third, decide whether to buy or give up in a business conversation. The erection of billboards is beneficial to oneself and enterprises. On the one hand, the first thing dealers who go to the factory to order a visit will see this billboard, and over time there will definitely be unexpected gains. Moreover, this billboard can also be used as a cash cow, which can bring this position to other suppliers who want to advertise in this factory, so as to collect fees and earn profits! Properly managed, the profit is considerable!

My biggest worry and concern is that if billboards are erected, they will be resisted by the motor manufacturers who supply motors to this factory and will take some immoral sabotage! Therefore, we must think clearly about this point, or we will not see the Jingzhou ant colony and burst its banks!

Promotion plan 2 1. Community promotion:

First of all, it is more direct and effective to publicize the opening ceremony in some communities:

How to promote the opening business? Specific operation:

(1) Two weeks before the opening, set up a special publicity team to form one-on-one publicity with customers, find and track customers, and at the same time understand their needs and conditions, and finally guide customers to the opening site.

(2) When the propaganda group is divided, the residential building where it is located should also be divided into which propaganda group is responsible for which area, so that the competition effect is greater.

(3) Contents of community home promotion in the opening ceremony: company profile, products, detailed introduction of opening preferential activities, customer information and wishes, and invitation to enter the store.

2. Newspapers with leaflets: The design of leaflets should be clear at a glance, and the theme of activities should be obvious. (provided by the company)

Release information:

(1) The specific time, place, advertising language, contact information, etc. of the opening ceremony.

(2) Promotional activities in the opening activities of new stores.

(3) Information and corporate culture of some enterprises.

(4) Participation details and gift information of some lottery activities.

This is direct, wide-ranging and the customer base is relatively clear. It seems that they will be happy to attend the opening ceremony of the new store in the future.

3. Make publicity in local media and newspapers: Just make the opening publicity the week before, which pays attention to temporality, concentration and momentum.

4. Make a good announcement of the opening ceremony through SMS platform, and of course send it in a targeted way.

5. Take other effective measures to promote business opening in combination with local specific conditions. Distribute opening leaflets for places with peak and concentrated crowds (after school, vegetable market, etc.). ). For more marketing programs, please continue to pay attention to the program network.

Promotion Plan 3 I. Market Survey and Analysis

1, survey overview

2. Investigation and analysis results

Second, SWOT analysis

1, advantages

2. Weakness

Step 3: Opportunities

Step 4 threaten

Third, the project positioning

1, building part

2. Functional part

3. The internal space organization of the building

4. Positioning of the built environment

5. Functional orientation of the block

6. Target customer orientation

7. Positioning of property services

Fourth, brand image building.

Verb (abbreviation of verb) market strategy

Six, marketing promotion strategy

Seven, the price strategy

catalogue

Eight, sales system planning

Nine. Post-operation management

& ltI > survey time

< second > survey method

I. Market Research and Analysis 20xx July 18 20xx July 22nd

Adopting a combination of questionnaire survey and inquiry survey.

< third > purpose of investigation.

This paper analyzes the business environment of Hami City and the purchasing behavior and mentality of the target customers of Grand Cross Commercial Street, so as to provide objective basis for project positioning and marketing promotion.

< fourth > field of investigation

Main commercial markets in Hami city

& lt 5 > investigation items

1, commercial macro-economic environment in Hami

2. Hami City Commercial Form

3. Hami merchants

4. Competitive property status

5. Intentional customer purchase behavior of Grand Cross Commercial Street.

& lt 6 > investigation and analysis results

First, the analysis of commercial macro-economic environment in Hami.

1, small population, low income and limited consumption power.

Hami area covers an area of 6.5438+0.65 million square kilometers and a population of 350,000, of which the urban area is 85,000 square kilometers and the population is 6.5438+0.56 million. Due to the small urban population, low per capita income, low level of commercial consumption and limited consumption capacity.

2. Lack of industrial support and slow economic development.

Hami's industry mainly depends on minerals, railways and agriculture. In the whole industrial development, the primary, secondary and tertiary industries are underdeveloped and lack of strong economic growth points, which restricts the development of business.

3. Insufficient tourism consumption.

Hami has hundreds of thousands of migrants every year, but most of them are migrant workers. Due to the low consumption level, the contribution rate to business is extremely low, while the proportion of tourists with high contribution rate to business is relatively low, with only 350,000 person-times per year.

People's contribution to business is relatively limited.

Hami's business pattern lacks bright spots and is highly similar, and it has failed to establish some distinctive professional markets for market segments. Lack of differences leads to fierce market competition, and each commercial market fails to form its own advantages and lacks long-term development potential.

Second, the analysis of business form in Hami City

1, with high commercial concentration and insufficient development space.

Hami's business is mainly concentrated in the business district centered on Times Square and the business district centered on Tianma Railway Bureau.

In terms of business form, Times Square is the most prosperous business district in Hami, which consists of leading, new century, underground street and brand shops along the street. Dozens of varieties such as clothing, shoes, hats, bags, daily necessities, household appliances, communication products, stationery and non-staple food are gathered, and the retail sales of goods account for more than 70% of the Hami market.

Times Square is surrounded by Mao Feng market, Xinfeng market, Workers' Square and other low-grade commodity markets. These three markets, relying on the advantages of lower product prices and proximity to the city center, form complementary effects with shopping malls and brand stores, attracting different customer groups.

With Tianma as the center, the railway business circle has made full use of transportation and geographical advantages to form a market business form consisting of Tianma Market, Wenzhou Trade City, Oasis Building Materials Market, Feng Wan Furniture, Meishen Furniture, Shenzhou Furniture and Youyi Road Wholesale Market, mainly engaged in commodities such as small commodities, building materials, furniture, sugar and wine, daily necessities and food.

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