How to do the WeChat official account marketing planning activity plan?

Step 1: Add the old customers first. One of the biggest benefits of trusting the public platform is to operate customers, or to operate fans. Many enterprises say that running an old customer is much more important than acquiring new customers. In the past, the cost of maintaining old customers was high, complicated and troublesome. With WeChat, it's different, because the functions and contents are set according to their preferences, and they are forced to push by mass sending every day. Therefore, WeChat is the best weapon to operate old customers at present.

Step 2: After adding old customers, the next step is the comprehensive promotion of online and offline. Promotion method: 1. Mainly push WeChat official account, trumpet booster powder. Enterprises can change their signatures into advertising slogans when they start to do WeChat marketing, and then try to get people nearby to promote them. Then, after the number of fans reaches 500, you can apply for certification by consuming the official WeChat account and adding powder. Certified marketing is more conducive to the construction of corporate brands, and it is also convenient for enterprises to push information and answer consumers' questions. Trumpet can actively look for nearby consumers to push large powder absorption information, so as to import fans into large size for unified management.

The third step is the synchronous marketing of physical stores. The storefront is also an important venue to give full play to the marketing advantages of WeChat. Add QR code to the menu design, and encourage customers to use mobile phone scanning by membership or preferential way. On the one hand, it can increase accurate fans for public accounts, on the other hand, it has accumulated a large number of actual consumer groups, which is very important for the smooth development of WeChat marketing in the later period. All promotional materials that can be used in the storefront can be labeled with QR codes, and of course, X-frames, posters, DM flyers and other materials can be independently produced for publicity.

The fourth step is to hold online and offline activities to attract fans' attention. Attract target consumers to participate in activities, so as to achieve the expected promotion purpose. How to plan a successful activity according to your own situation depends on whether the enterprise is willing to invest some money for it. Of course, catering enterprises use the platform advantages of offline stores to carry out activities, and the cost of advertising consumables and labor costs are relatively low. On the contrary, through careful planning and budgeting, they can create an extraordinary activity with little cost. Take the WeChat discount activity as an example. Enterprises only need to make posters and booths with QR codes and micro-signals, and deploy special marketers to guide consumers to scan QR codes with their mobile phones. Consumers can receive a confirmation message by scanning the QR code and paying attention to the enterprise WeChat official account. Before this, enterprises need to set up an automatic reply to add in advance. Pay the bill with information and enjoy the discount. In order to prevent customers from paying attention after consumption. Enterprises can also explain the follow-up preferential activities in the first confirmation message, so that customers can continue to pay attention and patronize.