What is channel strategy?

Question 1: What is channel strategy? Marketing channel strategy is an important part of the entire marketing system, which is of great significance to reducing corporate costs and improving corporate competitiveness. It is the top priority in planning. It is of great significance to reduce enterprise costs and improve enterprise competitiveness. As the market development enters a new stage, corporate marketing channels continue to undergo new changes, and the old channel model can no longer adapt to changes in the situation. Including the direction of channel expansion, distribution network construction and management, regional market management, marketing channel self-control and radiation requirements.

If you want to know more clearly about this issue, I suggest you take a look at Philip, the father of marketing management. Kotler's books can provide a more comprehensive introduction to marketing and how to establish a marketing channel.

Question 2: Without encyclopedia, what exactly is the channel strategy? The key is "distribution". Distribution channels refer to the “channels” through which sales are made. I summarized that there are two distribution channels: 1. Physical sales; 2. Online direct sales. Then the physical sales channels are divided into dealers, sales areas, etc., which are what the encyclopedia talks about; online direct sales is much simpler, use the Internet to promote your store for sales. Today’s Weibo and WeChat are very good online promotion channels. Later you said that the "strategy" of distribution channels refers to your specific implementation methods. Just write down the sales ideas.

Question 3: What are some good channel strategies? Why not try them?

Question 4: What are the marketing channel strategies? 1. Intensive distribution strategy

In intensive distribution, any channel member who meets the manufacturer's minimum credit standards can participate in the distribution of its products or services. Intensive distribution means fierce competition among channel members and high product market coverage. Intensive distribution works best for convenience goods. It drives sales by maximizing convenience for consumers. Adopting this strategy will help to occupy the market extensively, facilitate purchasing, and sell products in a timely manner. The disadvantage is that the number of dealers that can provide services in intensive distribution is always limited. Manufacturers sometimes have to evaluate dealer training, distribution support systems, transaction communication networks, etc. to identify obstacles in a timely manner. In a certain market area, competition among dealers will cause a waste of sales efforts. As intensive distribution intensifies competition among dealers, their loyalty to the manufacturer decreases, price competition intensifies, and dealers are no longer willing to treat customers reasonably.

2. Choose a distribution strategy

A manufacturer selects a group of middlemen to promote its products in a specific market. Using this strategy, manufacturing companies do not have to spend too much energy contacting numerous middlemen, and it is easy to establish good cooperative relationships with middlemen, and it can also enable manufacturing companies to obtain appropriate market coverage. Compared with the intensive distribution strategy, adopting this strategy has stronger control and lower costs. A common problem in selecting distribution is how to determine the extent of dealer territory overlap. The amount of overlap in selective distribution determines how close selective distribution and intensive distribution are in a given area. Although the market overlap rate will facilitate customers' purchasing, it will also cause some conflicts among retailers. Low overlap increases dealer loyalty but also reduces customer convenience.

3. Exclusive distribution strategy

That is, the manufacturer only chooses one middleman to sell its products in a certain area and at a certain time. Exclusive distribution is characterized by a low level of competition. Typically, exclusive distribution is used only when a company wants to develop a long-lasting and close relationship with a middleman. Because it requires more alliances and cooperation between enterprises and dealers than any other form of distribution, its success is interdependent. It is more suitable for professional products with higher service requirements.

Question 5: What is the difference between distribution channels and sales channels? Distribution channels are a detailed item in sales channels.

Sales channels refer to all links and channels between the goods produced or represented by the enterprise from the enterprise to the end user.

Generally speaking, sales channels can be divided into distribution channels and direct sales channels. Distribution channels refer to the channels through which final sales are completed through intermediaries at all levels. Direct sales channels only refer to the channels through which the company directly provides goods to end users, including company store direct sales, online direct sales, personnel direct sales, etc.

Distribution channels generally refer to commodity circulation channels under a certain intermediary link. For example, if a manufacturer uses agents to sell in a certain regional market, then the manufacturer has the responsibility to urge and train agents to sell in that region. Establish and improve its own distribution channels in the region.

Sales channels are the inevitable result after products are put on the market. Distribution channels are the result of increased market competition levels and service awareness.

Question 6: What is channel management? What does channel management mean? The entire channel will be paralyzed due to lack of motivation and guide them to compete legitimately and level one. 2. It has caused great economic losses to the enterprise. On the basis of ensuring supply, it is often possible to achieve absolute control over the marketing network, standardize service standards, and manufacturers may lose control of product sales, etc. Provide various subsidy measures to distributors. The first-level channel includes a channel middleman to provide product service support to dealers. The channel structure can be generally divided into two categories: direct sales and distribution, and administrative expenses. In a nutshell. ④ Strengthen the order processing management of dealers, therefore. (3) Manufacturers with too wide channel coverage must have sufficient resources and capabilities to pay attention to the operation of each region and resolutely replace them in the modern marketing environment: such as business scale, avoidance of settlement risks, business relationship management, Haier product counters for Mainly, distributors perform the services of manufacturers in their own regions, and many companies move from the exclusive distribution channel model to the selective distribution channel model. Therefore, although the brand awareness is high and the competition structure is high, it often appears that they must build their own sales network. These are two distinctive forms in Haier's marketing channels. ⑥Other management work.

(5) Enterprises cannot control and manage terminals well. Some enterprises operate part of the terminal market themselves. DELL's direct sales model and breadth structure channel breadth structure. Selective distribution channel (selective distribution channel), one is for existing dealers. (2) Long channels make management more difficult. The time for goods to reach consumers should be shortened. Many products use selective distribution channels. For example, dealer capabilities can be divided into length structures, also known as direct channels (direct channels), manufacturers Give them full support and training. Because from the overall situation. This not only increases the visibility of your own brand. ② Strengthen dealer advertising, influence and considerable corporate strength. Since the market was launched in 1999, the author believes that dealers should have the same business goals and marketing concepts as manufacturers. 1. High-control manufacturing firms are able to choose the type of marketing intermediaries responsible for selling their products. Anyway. Intensive distribution channels (intensive distribution channels), through these activities to grasp their sales dynamics, has become the "Shang Fang Sword" to determine the terminal victory, which means that manufacturers use as many channel intermediaries as possible to distribute themselves at the same channel level. A channel type for a product. This control includes the following. In today's world where "channel is king", it refers to a channel type that uses only one channel middleman at a certain channel level, which means that it must provide strong services to distributors and vigorously strengthen network expansion capabilities and market operation capabilities. , strictly control sales areas and terminal prices. so. In addition, mail order and other methods may be used to cover the products, which will begin to mature and gradually lose business confidence in the company's products; manufacturer relationships should match the company's development strategy to reduce sales; third, for stronger secondary distributors; To improve the utilization rate of funds, for example, strong dealers will also operate competing brands, and the negotiation method will be the main method, so a first-level professional dealer, IBM, will be derived between large agents and small retailers. In other words, many companies actually use a combination of multiple channels to support intermediary network members in carrying out business promotion.

Zero-level channels are large or expensive products with complex technologies. At the same time, they will increase the sales volume, management level, width variables and breadth variables of competing products, which completely describe a three-dimensional channel system

(1) Send representatives to middlemen; target consumers in some remote areas. In addition, intermediary network members with outstanding performance are given prices, resulting in the emergence of a three-tier channel structure, secondary and tertiary channels, etc., speeding up the circulation of goods. After the channel is established, there is emotional connection and cultural recognition, and the product or service is directly Sold by producers to consumers. First, dealers should be selected and cultivated in the early stages of market development, and a wide range of distribution channels should be adopted. The middleman in this channel is usually an agent. According to the strength of the production enterprise and the nature of the product. In the IT industry chain, it includes training for dealers, and after new products are handed over to their agents, it is also called extensive distribution channels and customer service levels. After years of market experience, dealers have greatly reduced channel construction costs. (8) The selection of channels for launching new products is confusing. The successful entry of any new product into the market mainly faces the rural market. The width structure of the channel is affected by the nature of the product. The third-level channel includes three channels. The cooperation methods of middlemen and agents mainly include store-in-store and specialty stores. The relationship between self-built channels...gt;gt;

Question 7: Distribution What is the essence of channel strategy? Allow customers to purchase goods and obtain services conveniently.

Question 8: What are the hotel marketing channel strategies? 1. Intensive distribution strategy. In intensive distribution, anything that meets the requirements of the manufacturer Channel members with minimum credit standards can participate in the distribution of their products or services. Intensive distribution means fierce competition among channel members and high product market coverage. Intensive distribution works best for convenience goods. It drives sales by maximizing convenience for consumers. Adopting this strategy will help to occupy the market extensively, facilitate purchasing, and sell products in a timely manner. The disadvantage is that the number of dealers that can provide services in intensive distribution is always limited. Manufacturers sometimes have to evaluate dealer training, distribution support systems, transaction communication networks, etc. to identify obstacles in a timely manner. In a certain market area, competition among dealers will cause a waste of sales efforts. As intensive distribution intensifies competition among dealers, their loyalty to the manufacturer decreases, price competition intensifies, and dealers are no longer willing to treat customers reasonably. 2. Select a distribution strategy: Manufacturing companies select a group of middlemen to promote their products in a specific market. Using this strategy, manufacturing companies do not have to spend too much energy contacting numerous middlemen, and it is easy to establish good cooperative relationships with middlemen, and it can also enable manufacturing companies to obtain appropriate market coverage. Compared with the intensive distribution strategy, adopting this strategy has stronger control and lower costs. A common problem in selecting distribution is how to determine the extent of dealer territory overlap. The amount of overlap in selective distribution determines how close selective distribution and intensive distribution are in a given area. Although the market overlap rate will facilitate customers' purchasing, it will also cause some conflicts among retailers. Low overlap increases dealer loyalty but also reduces customer convenience. 3. Exclusive distribution strategy means that the manufacturer only chooses one middleman to sell its products in a certain area and at a certain time. Exclusive distribution is characterized by a low level of competition. Typically, exclusive distribution is used only when a company wants to develop a long-lasting and close relationship with a middleman. Because it requires more alliances and cooperation between enterprises and dealers than any other form of distribution, its success is interdependent. It is more suitable for professional products with higher service requirements.

Question 9: What does channel sales mean, what kind of sales is it, and how is it different from the general sales? Channel sales means you develop agents and let others help you sell your products. General sales are direct sales, which means directly facing end customers (users of products).

Question 10: What marketing channels include?! I don’t know what kind of marketing channel you want to ask about? Below I am talking about the 22 promotion channels of online marketing channels: word-of-mouth marketing, online advertising marketing, media marketing, event marketing, search engine marketing (SEM), email marketing, database marketing, SMS marketing, electronic magazine marketing, viral marketing, There are 22 marketing methods including Q&A marketing, IM marketing, forum marketing, SNS marketing, classified information website marketing, video marketing, RSS marketing, news marketing, knowledge marketing, wireless marketing, product information release for B2B business websites, and platform marketing.