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"She said App" applet product experience report

She said that the app is a software to make friends with strangers. At present, it is presented as a small program. The full name is "She said App | found new friends", just like the "ABC" of the takeaway channel was changed to "ABC | exquisite food". She said that the original social significance of the App was not enough (even people thought it was an audio software). After discovering new friends, the social attributes were suddenly reflected.

The following are some experiences of my first use of this small program.

1. home page [recommendation]: recommend 2 1 person you may like every day.

The user information displayed to you includes photos, nicknames, ages, educational background, personal tags and occupations. After clicking on the red heart, you can mark this person as your favorite object, and clicking on the blue X will be classified under the label "I have no feelings".

At the beginning of the experience, I didn't find that photos can be pulled down to show more information, such as hobbies, wishes, hometown and more photos. The experience of using this place is very poor. It is suggested to add a guide sign or a drop reminder after staying on this page for a few seconds.

2. Home [Exploration]: Discover more strangers

This place is like a marriage wall. The user information displayed is still the same as the recommended information, but the number of people you can see is limited. Only after unlocking the VIP service can you view more people's information.

Although it is understandable to regard this as a profit point, just as a blind date agency will let you pay some money to meet more potential blind date. But here is a question. Will the matching object be more suitable for me after I pay the money than the object pushed before? If so, it proves that the version I experienced for free was not pushed accurately. If not, what I get after opening VIP is only an increase in quantity?

3. News

The design of this interface is very clever, which is divided into two parts: question board and comment board, which limits that only girls can ask questions, and girls can only start chatting after the other party (not necessarily boys) answers.

This is a good measure to protect women, but like many apps, there is a common problem: users choose their own gender, so it is inevitable that men will pretend to be women. Although this design has been criticized for a long time, it has not been well improved here. We still use this so-called protective but actually unequal design. Maybe we should protect weak boys sometimes.

Earn a profit

Generally speaking, whether you want to unlock more functions or start chatting, you must first improve your information. Basic settings include your favorite age and gender, and advanced screening functions include height, constellation, hometown, education and so on. , but you need to turn on the VIP function. The current charging standards are 88 yuan/month, 298 yuan/half year and 565,438+08/year. Compared with the functions that can be provided at present, the cost performance of this charge is still low. Users hold a wait-and-see attitude. After all, paying the money has brought them too little benefit. If male users have to wait until girls are satisfied before they can start chatting, the possibility of paying for them will be reduced.

5. VIP privileges

The functions that VIP can unlock include getting more super favorite opportunities-you can start chatting with each other immediately, restart expired matches indefinitely, arbitrarily change the geographical location, expand the exposure range, and filter the matching objects in an advanced way.

The more rights VIP can get, the less things users will experience under the free version. For example, if you meet an object, you can't even filter according to the constellation. And if you don't open VIP, the chances of appearing in the recommendation or exploration section will be greatly reduced, which means that if you want to match someone, you can only rely on your own initiative to compare with them.

And you said, I spent money to open this VIP, and my experience has been greatly improved? No, it seems that VIP has the same rights as ordinary users of other websites, but it just shows the superiority of VIP by pushing free users to a lower level.

6. Extension mechanism

In addition to paying to unlock VIP privileges, you can also unlock privileges by inviting three friends. When three users exchange 88 yuan for VIP, the customer acquisition cost drops to less than that of 30 yuan, but based on the virtual props of VIP, the customer acquisition cost actually drops to zero. But I have to say that if a product allows users to forward invitations to get customers without any benefits, the probability of social fission will not be high.

7. Matching algorithm

The biggest selling point of this platform should be technology, which is accurately pushed according to the information given by users and historical browsing records. However, as mentioned in many comments, there are many problems of false user information on the platform, so the matching will only be based on the matching that users fill in voluntarily. One user said that the platform will divide people into three or six grades according to their academic qualifications, which is the charm of matching and the problem of matching algorithm.

Here, it is more appropriate to describe the game with "door to door". The system will automatically help you eliminate people with lower education than you, and also help you eliminate the chance of really meeting love. So the matching algorithm has advantages and disadvantages, but since it is used, it will bear a certain risk of being scolded.

On the whole, she said, as a small program to look at pictures of handsome guys and beautiful women and chat in leisure, the experience is still good, but it depends on whether VIP is worth it and whether it will spend a lot of time on this fragmented product.