How to promote new products quickly? Invite external investment

As soon as a new product comes on the market, enterprises should do a wave of publicity and promotion to make the product famous and stimulate consumers' desire to buy. So today we will introduce some promotion methods that are more suitable for new products. Let's have a look. First, soft text promotion In this era when content is king, soft text marketing has become one of the preferred promotion methods for new products. Mainly because the promotion of soft text has high cost performance and obvious effect, but the cost is low. Moreover, the higher the quality of soft text, the easier it is to popularize. When your soft articles appear on some high-traffic websites, it is easy for you to promote new products. However, it is important to note that the promotion of soft articles can never be distributed just by writing a few soft articles. It is necessary to publish soft articles continuously, and launch another soft article in time to maintain the effect before the promotion effect of the old soft article disappears. To do this, we need to prepare soft articles in advance, and plan in advance from content to release, in order to achieve an ideal promotion effect. Second, search engine marketing promotion It is also a good way to promote new products through search engines. Mainly divided into seo optimization and bidding promotion. (1)SEO optimization: mainly official website content optimization. Using search engine rules and optimization methods inside and outside the site to continuously improve the ranking of websites in search engines, the company's product websites get free traffic and target users, and the price is low and relatively stable. In addition, the homepage of the website should be concise and generous, so that users who enter the website have a good first impression on the website, and then they are interested in continuing to understand the products. (2) Bidding promotion: that is, SEM, which we often say, allows users to search for related keywords, click on keyword links on search engines, and enter the website to learn more about the product information they need, so as to achieve the purpose of clinching a deal. The bidding ranking effect is fast, and the higher the cost, the higher the ranking. Good bidding can bring a lot of traffic and target users to the company's new products, and companies with sufficient budgets can give priority to this method. Q&A Marketing Q&A Marketing is one of the online promotion methods based on third-party word of mouth. It can not only interact with users, but also implant product advertisements. It is one of the shortcut ways to establish word-of-mouth for new products, and the cost is low. The essence of question-and-answer marketing is to move users' concerns to the internet, so that they can easily find the answers to their concerns, thus deepening their understanding and understanding of new products, and being able to recognize new products smoothly and produce purchasing behavior. However, when we are doing question-and-answer marketing, we should not be too straightforward about the implanted advertisements. We must grasp the number and degree of implants, otherwise it will be easily deleted or even blocked by the platform. Four. Video marketing is becoming more and more popular now, and video platforms such as Tik Tok, Aauto Quicker, Micro-vision, Beauty Shooting and Live Broadcasting are becoming more and more popular, which has really driven many products. Video marketing has been paid more and more attention by merchants and has become a sharp weapon for product brand operation and promotion. Video marketing puts new product information in the form of video, highlighting the selling points of products and letting users remember. This way is in line with modern people's entertainment, easy to be accepted by users, can make users have a desire to buy, and can also highlight the quality of the video. 5. The promotion of new products should be carried out as planned, and the promotion should have clear implementation steps, which can be carried out from these four steps: 1. Define the positioning and target users of new products. Only by understanding these three points can we determine the promotion channels. 2. Choose appropriate promotion channels. There are many channels for promotion. Is each one suitable for us? Of course, this is unrealistic, so the promotion channel of new products should be based on the positioning of products and target users. 3. Initial launch test If it is a large enterprise, the promotion budget of new products is sufficient. Of course, the choice of cooperative media is also large-scale, so that the exposure is large and the brand formation is faster. You can consider planting advertisements in variety shows, inserting advertisements in hit dramas, celebrity endorsements and so on. For enterprises with a small budget, it is necessary to carefully choose the delivery method. The following are effective delivery methods. ① Social media content marketing new products can gain brand exposure through content and information flow advertisements, and enhance users' brand awareness. Word-of-mouth marketing content, brand comparison evaluation content and solution content can be carried out simultaneously. ② Drainage: new products can be exposed through the layout of platforms such as Tik Tok, Aauto Quicker, Baidu, Weibo, Zhihu and Xiaohongshu, and drainage can be realized. The traffic obtained on this platform is imported into our own applet, WeChat official account, etc. And we can send product information from time to time to increase users' product memory. 4. Recycling data, expanding advertising replication, regardless of the reputation of the platform, is to see the effect, so we need to see the results of big brands from the feedback data. If the new product promotion effect is obvious, it can be replicated and promoted. If it falls far short of expectations, you should stop investing immediately. What should enterprises do if new products go on the market, the channel construction is not perfect, and the network information has no content, but it is unable to promote it? In fact, we might as well look at China Merchants Outsourcing Company. Internet investment promotion is a professional investment promotion outsourcing company, and its low cost, high efficiency and high quality service have won a good reputation in the market. As a professional outsourcing company, Internet investment promotion has rich experience in market service. Through continuous insight into the market development trend, innovative compound marketing services, practical planning and packaging, and accurate media promotion, it has become one of the channel investment outsourcing companies with fast growth, good reputation and wide influence in China. With the "specialized", "complete" and "fast" service mode, it has become the "accelerator" of channel construction and led the investment outsourcing market. It is changing the industry trend of Internet investment with a professional attitude. If you choose an outsourcing company, you will attract investment in the Internet field. In the future, we will be with you!