Model essay on product scheme

product scheme can be understood as product strategy, which is to formulate adaptive strategy according to different stages of product life cycle. The following is a sample product proposal I brought for you. Please refer to it.

sample product proposal 1

1. background information

1. introduction of bank products

chattel (warehouse receipt) pledge business is a more convenient and fast financial service provided by China Industrial Bank. It means that customers pledge their legally owned movable property or warehouse receipts that meet the requirements of the Bank, and the Bank gives credit to meet their working capital needs. The credit business under the pledge credit business mainly includes short-term working capital loans, trade financing, discounting, acceptance, commercial ticket protection and so on.

Through analysis, Sany Heavy Industry Co., Ltd. is mainly engaged in R&D, manufacturing and sales of construction machinery, and it is the largest construction machinery manufacturer in China and the sixth in the world. At present, Sany concrete machinery, excavators, crawler cranes and rotary drilling rigs have become the first brands in China. The market share of concrete pump trucks, concrete pump trucks and full-hydraulic road rollers ranks first in China, and the output of pump trucks ranks first in the world, making it the largest concrete machinery manufacturer in the world. Therefore, in order to stabilize the market share and expand the sales volume, a special banking product is needed to solve the company's stable purchase and sale channels and ensure the integrity of the capital chain. Then the financial products for dealing with bills appear to be launched by Industrial Bank. Is the chattel (warehouse receipt) pledged and trusted? Products, you can just meet the requirements of Sany Heavy Industry Co., Ltd. for this part, and you can fully meet the liquidity needs of its production and operation.

2. competitor analysis

(1)SWOT analysis:

2. marketing objectives

to the outside world? Chattel (warehouse receipt) pledge business? , so that the new product business of Industrial Bank is more known to customers. In order to expand the business scale and improve the bank's reputation, we pay attention to the innovative development of products, firmly grasp the existing customers, and attach importance to the expansion of new customers, so that other customers with potential needs have enough interest in the bank's products, and the initial recognition of Minsheng Bank's brand has given birth to the desire to buy, and the initiative to ask customers accounts for a considerable proportion. Not only that, but for Sany Heavy Industry Co., Ltd., a group that needs marketing, this product can make the company carry out capital turnover more effectively, use bank funds, realize leveraged procurement, reduce accounts receivable, support dealers to develop together and expand market share; Close relationship with manufacturers and banks, making use of manufacturers' strength, easy to obtain bank financing support, and enhancing competitive sales's advantages. Accelerate the withdrawal of funds, increase volume sales and seize market share.

Third, the marketing plan

1. Marketing channels:

(1) Universal sales. At the branches of Industrial Bank, the counter staff of the bank are required to provide such products and services to every interested customer. This is the most direct and efficient marketing form, which can not only save the corresponding sales expenses, but also make customers familiar with the characteristics of products quickly.

(2) exclusive sales. Make use of the stable customer sources of relevant enterprises that have opened accounts in our bank to sell to some qualified medium-sized and large enterprises, and introduce the characteristics of this product to them through telephone interviews, door-to-door visits, etc., which can not only effectively improve the sales efficiency, but also increase the market share of the product.

(3) By using external service equipment of banks such as ATM and POS, the product's popularity can be improved by publishing advertisements and providing product information in the process of withdrawing money.

(4) Use bus stop signs and large and small outdoor billboards to publish advertisements introducing the characteristics of this product, so as to achieve good popularization of the product.

(5) choose an intermediary agent. The personnel authorized by Industrial Bank to sell products on behalf of the Bank go to the customer's residence, workplace and other places to analyze the security needs for customers face to face, introduce product features, complete product sales, and provide relevant follow-up services for customers.

2. Marketing concept:

(1) Customer-centered, focusing on personalized, high-quality, differentiated and efficient services. Form a good contact group of after-sales consulting service, which is convenient to solve customers' doubts and requirements and provide them with all-round banking services.

(2) focusing on banking, branding and professional marketing. Foreign business is the foundation of all commercial banks. It should not only meet the needs of most customers, but also focus on high-quality industry customers to promote the development of bank products. Give full play to their own advantages and market major customers in the national industry.

(3), take the product as the center, form a comprehensive customer evaluation mechanism, and know the customer's needs at the first time. The selling points in foreign financial management mainly focus on cash management, investment appreciation and so on. It is necessary to highlight the advantages of bank products for marketing, so that enterprises can achieve a win-win situation for both banks and enterprises by strengthening the planning of liquidity.

iv. Promotion plan

1. Promotion strategy: (1) Using the stable customer sources of relevant enterprises that have opened accounts in the Bank, assign bank staff to sell to some qualified medium and large enterprises, and introduce the characteristics of this product to them through door-to-door visits, which can not only effectively improve sales efficiency, but also increase the market share of the product.

(2) provide experiential services to existing customers. Chattel (warehouse receipt) pledge business? Give customers a free experience for a period of time and let them personally experience the convenient and efficient features of the product. Promote this product more directly and effectively.

(3) A new marketing model, which uses telephone as the main means of communication, makes rational use of the original customer resources, gets in direct contact with customers, and completes the main marketing processes such as product promotion, consultation, quotation and policy condition confirmation. This method is simple, flexible and low cost.

(4) Let the bank wealth management personnel go deep into companies of various sizes to carry out marketing promotion, and conduct preliminary communication first, so that the managers of various companies can understand? Chattel (warehouse receipt) pledge business? Have a certain understanding, and then recommend using this product.

(5) advertising methods. Use bus stop signs and large and small outdoor billboards to publish advertisements introducing the characteristics of this product, and you can also inform the whole public through major media such as Sina, Sohu and Xinhuanet in the form of buttons or banner advertisements? Chattel (warehouse receipt) pledge business? Information, to achieve good popularity of products. In this way, we can publicize new products more widely, improve visibility, and quickly enter the market at the initial stage of product launch, which is beneficial to seize market share first.

2. Promotion concept:

Explore new market opportunities, develop and cultivate new market core customers and open up more development space for them through a unique and market-oriented operation mode. It is necessary to increase the value of customers' assets by providing professional services, so that customers can enjoy value-added services, and realize the cooperation mode of * * * win * * * and * * * develop together, so as to reduce their business risks and improve their operational efficiency, and achieve the goal of sustained profit by providing products and services. Adapt to the changes in the current economic and financial development trend and open up a broader development path for banks in the future.

product plan model essay 2

1. After the monthly financial sales plan is published, make the financial publicity page of the month according to the previous format and stick it in a conspicuous position of the company.

2. Make use of the morning meeting and other time to explain to every employee the name, term and yield of the wealth management products sold this time, and distribute publicity pages to every employee so that customers can make correct answers to their questions, and at the same time improve the marketing awareness of all employees.

3. Send short messages to value customers and inform them of financial information in time, so that value customers can know the latest financial information.

4. Make statistics on the wealth management list due in the current month, call customers one by one before it expires, inquire about the purchase intention, and help customers choose the appropriate wealth management products. At the same time, we can also know the flow of customers' funds. Through customers' understanding of the wealth management sales plans and sales methods of other banks, we can know ourselves and know ourselves, which is convenient for the Bank to improve its deficiencies and provide better services.

5. Make records and statistics before and after each sale. Do know fairly well, so as to arrange customers' orderly purchase on the sales day, and classify and analyze all kinds of information of customers after the sales.

6. Organize outdoor publicity, once every two weeks, and organize employees in the business room to publicize in groups on weekends or after work. Each time, the individual marketing post will lead a team of three employees to publicize in busy areas or high-grade residential areas, post posters and distribute leaflets, and record the names and telephone numbers of intended customers.

7. in the business room, do a good job in financial management promotion and customer promotion, and do a good job in data retention and regular return visits for customers who take the initiative to ask.

in the marketing of financial management, I am good at finding and summarizing. Establish and improve customer files, maintain and deepen contact with customers, communicate with customers regularly, and implement appointment service and tracking service for quality customers. Analyze customer information, classify customers, and different customers adopt different marketing methods. Focus on key customers, find other needs that can be tapped through financial management, implement precise marketing, one-stop marketing and public-private linkage marketing, and use professional services and diverse products to retain customers, so as to expand the scale of quality customers and fully reflect their value, with a view to achieving a win-win development goal with customers.

model essay on product scheme 3

1. Analysis of product status quo

Advantages:

1. Local specialties are regional and represent the cultural characteristics of a place.

2. Opening a shop online has a price advantage.

Disadvantages:

1. The overall design of the online store is not perfect

2. The popularity of the online store is not high

2. Solutions

(1) The construction of the online store

1. The production of the online store. The design of the online shop should be simple and exquisite, with pictures and texts. In a limited space, fully display the local characteristics of our products and attract the attention of potential customers. You can find someone who specializes in designing web pages to design the pages of the whole online store for yourself.

2. Description of the product. On the basis of objective and practical description, we should also pay attention to the description of details. Such as the shape, size and taste of the product. In particular, it is necessary to highlight the local characteristics of products. And the products can be used as gifts and other functions.

3. the words on the online shop. Within the scope permitted by law, you can publish all product information and various promotional information that are beneficial to the owner's image and promote sales.

4. Maintain customer relationship. You can set up a customer discussion area on the online shop. Through the discussion forum, customers can exchange their shopping experiences with each other, and shopkeepers can also understand customers' needs through the discussion forum.

5. The name of the store is very important. Store names can't be too long, and there can't be anonymous symbols. Store names can be found in Taobao, Baidu, google, etc., and the keyword arrangement of store names is the most important! The name of the store can only be 3 words at most, which needs to be arranged properly.

6. classification of online stores. The main keywords of the store should be set correctly or the store type should be set correctly, for example, it can be placed in the related categories such as food and gifts. Increase the browsing ability of customers.

(2) Online store promotion

1. Submit the store with a special registration tool on the free search engine. Because statistics show that 6% of online shop visits come from major search engines, so search engines are the first step in website promotion.

2. Use instant messaging tools. Through QQ Shopping Group, Taobao Want Want Group, QQ group software, Taobao Want Want group software, we will release the precious information of our online store to our own customers and timely convey our various preferential and promotional activities to them.

3. Use email advertising mode. In the online shop management, in every successful transaction, ask the customer for the email address. On the one hand, it can easily solve some problems in the later stage of shopping. On the other hand, you can regularly send emails to these customers, promote online shop goods, send promotional information and so on. However, in the process of sending e-mail, we should pay attention to the attractive and simple title. Don't cheat people. The content should be in HTML format, and the typesetting must be clear.

4. Use forums and post them. You can promote the local products in our store through forums such as food forums, hometown special products forums and local tourism, and improve the visibility of your store. Use your avatar and sign your name in the forum. An avatar can be specially designed to promote your own brand, and the signature can be added to the introduction and connection of your own store

5. Send invitations in chat rooms and BBS. Make more friends to achieve the purpose of publicity and expand popularity. But communication comes first, and you have a good command. Never turn it into an advertisement completely, otherwise it will be counterproductive.

6. Make use of Weibo. In the era when Weibo was popular, I registered in Weibo, published short and pithy articles to introduce my products and went to online stores.

7. Use blogs. Shopkeepers can log their BLOGs into Chinese blog search engines and blog aggregation sites.

(1) Friendship links. Can bring stable visits to the owner's blog. Shopkeepers can visit major blog sites, pay attention to some popular blogs as much as possible, and leave messages in other people's blogs to apply for friendly connections (praise them appropriately and give each other sincerity). There are more friendly connections, and the ranking and traffic of the owner's blog have come up.

(2) provide online subscription function. The owner does it himself, and adds the rss subscription icon and link, which can be added in the blog announcement or blog link.

(3) the use of instant messaging tools. QQ and MSN are commonly used as instant messaging tools. Use the signature of instant messaging tools to make your blog widely known.

(4) Make more friends.

8. Take advantage of the current group buying network and spike. Achieve the purpose of promoting your own online store.

3. Follow-up work

1. Do a good job of communicating with customers. Try to contact someone and reply immediately.

2. The product is beautifully packaged. Highlight the local characteristics of products.

3. Be kind to the guests. Service enthusiasm. You can put exquisite gifts prepared by yourself in the products purchased by customers.

4. Choose convenient logistics. Make delivery fast.

5. do a good job of returning goods and after-sales service.

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