6 18 poster making-how to plan e-commerce website activities

Now the Ai of major companies is so awesome. For example, Ali's 6 18 poster was made by legendary Ai. I would like to ask if our designer may be terminated by ai. Not only posters, but also architecture, clothing, home and other fields are facing the "invasion" of artificial intelligence, but artificial intelligence has long been mainly assisting human designers and it is difficult to replace human services.

The involvement of artificial intelligence in art The artificial intelligence design system uses deep learning technology. Instead of simply piecing together elements, it automatically learns and extracts the most essential rules of sample design. Designers import design drawings and various materials into artificial intelligence system, and generate keywords and design themes through deep learning of the system. Artificial intelligence has nonlinear thinking, can identify artistic elements, and can simultaneously process tens of thousands of pictures with color pixels and color categories. In the output link, as long as keywords and themes are used as clues, thousands of different design drawings can be generated in a very short time, not only Ali's "6 18" poster, but also architecture, automobile, industry and home design.

The prospect of artificial intelligence design. Artificial intelligence can not only design, but also adjust the market and sales strategy through algorithms according to the data of users' purchasing behavior, so as to customize products, increase sales and reduce inventory. Taking fashion design as an example, we can display and try on clothes through VR technology according to personal preferences and budget. Artificial intelligence can also make up for the shortcomings of designers and solve the shortcomings of artificial services while expanding online stores. But at present, the design ability of artificial intelligence is not so high, and it is difficult to meet the complex design requirements. For a long time, it needs artificial adjustment and correction.

Will artificial intelligence replace designers? Artificial intelligence has powerful design auxiliary functions, and inexperienced designers can also use artificial intelligence to improve themselves quickly. However, it does not mean that artificial intelligence will replace designers. In the future, the designer will mainly act as a bridge between the artificial intelligence system and users, be responsible for showing the finished products and effects of the design to customers, communicate and interact with customers in depth, and tell the system what customers really want. It is impossible for customers to directly operate the design of artificial intelligence system. As long as the design processes of Party A and Party B are not fundamentally changed, AI will always be a useful supplement to human designers, and ultimately human designers will control, adjust and finalize the design scheme of artificial intelligence. Whether the design scheme can be adopted depends on many factors other than technology, including the customer's past experience, feelings that can't be expressed in words, preference for color, customs taboos and so on. Only the human brain can make comprehensive judgments.

Welcome attention, criticism and correction.

How to plan e-commerce website activities 1 The purpose of quantifying activities.

For example, the purpose of e-commerce platform activities is to increase the number of users, increase the number of daily \ weekly orders and weekly \ monthly sales; For example, the content platform may be the number of ugcs per day; The game may be the number of top-up users, top-up amount, logged-in users, etc.

2. Determine the activity mode

go straight

Free for a limited time

Full reduction \ full gift \ full n get one free.

Seckill speed killing

draw for a prize

match

3. Theme of development activities

As the saying goes, a famous teacher will make a great apprentice and will take advantage of a certain name to carry out activities. For example, four clean-ups: JD.COM 6.18, Suning 8. 18, etc. For example, festivals: e-commerce carnival double eleven, traditional festival Valentine's Day; Or hot topics, such as the Olympic Games and the Champions League; Seasonal cycle replacement: winter protection, spring replacement, etc.

4. Arrange activity density

The rhythm of regular activities should not be too tight or too loose. Too tight is easy to overdraw user demand, too loose is easy to lead to user loss. For example, once every three weeks or once every 1 Thursday is not advisable, and the best rhythm is twice a week.

Big promotions must be planned in advance. For example, Tmall's Double Eleven is planned every spring.

5. Simplify the rules of activities

The rules of activities should be concise, complex issues should be simplified, and elements such as time, place, participation form and restrictions should be explained. If there are many rules of activity, then the most important part is placed in a conspicuous position, and some content can be folded.

6. Control the activity budget

Good operation should learn to control the activity budget and maximize the effect of every penny as much as possible under the overall goal. Too much budget will overdraw the future activity budget, too little will not achieve the goal, resulting in unnecessary waste of resources. In addition, learn to use free resources as much as possible and replace the existing resources of the platform with active resources.

7. Channels to carry out activities

The launching channels of activities should not be limited to banner, details page, channel page, push push, SMS, startup, etc. For the website itself, we should also consider external delivery channels such as dsp and cpa, estimate the traffic and conversion rate brought by each channel, and then see whether the activity goal can be achieved according to the purpose of the activity. If it can't be realized, we must find more channels. If it can be realized, several alternative channels should be added to prevent abnormal data optimization during the implementation of activities.

8. Follow up interaction design and development.

As the initiator of the activity, the operation must follow up every link, whether it is ui design, resource implementation, foreign cooperation negotiation, etc. , determine the progress of each link, ensure that the activities are carried out as planned, and ensure that the activities are in line with expectations.

9. Design risk event handling mechanism

During the implementation of the activity, some unexpected events often occur, such as the wrong commodity price, the inconsistency between the activity time details page and the big picture, the delay in the online time of the activity caused by internal and external factors, and the scalper's crazy brushing activities. Therefore, it is necessary to design a risk event handling mechanism before the activity.

10. Warm up in advance

In order to attract the breaking point of the activity, it is very important to warm up the activity in advance, which is related to the success or failure of the whole activity. The following picture shows the promotion poster of JD.COM 618. In the whole activity month, inform customers of the daily theme activities and intensity in advance, so that users can know when they want to buy the most cost-effective, so as to achieve the effect of detonating activities.

1 1. Monitor ongoing data.

Many operators will make this mistake. From the beginning to the end of the activity, they didn't look at the daily data, but only looked at the data after the activity, which was actually a big mistake. During the activity, we should pay attention to the sales data of each activity commodity, the flow and conversion rate of each channel, and the gap between the daily data and the activity target in real time. Products or channels that perform well should be recorded and reserved for future activities. Products and channels with poor performance need to be adjusted immediately: optimizing product titles, copywriting, changing promotion channels, etc.

12. Reopening activities

After the event, all aspects of the event should be comprehensively reviewed, including the setting of the event objectives, the selection of themes, the ui design, the pricing of the selected products, the formulation of rules, the delivery channels, and the optimization and adjustment schemes. Summarize and analyze the good or bad places in these places during the activities, and reserve the experience of the activities to provide guidance for future activities.

6 18 how to write a gift or the price of a gift? 6 18 gift package exploded, and the gift or the price of the gift was posted. There is a post on the gift, and the customer will know it at a glance. Explosive stickers, as another popular hand-painted expression besides posters, are widely used in various shops.