ICBC’s measures and paths for expanding corporate accounts

The details are as follows.

Strengthen all-employee marketing. The branch distributes the marketing tasks assigned by the superior branch to all employees in a balanced manner according to different positions and employees, fully mobilizes the enthusiasm of all employees for marketing development, turns pressure into motivation, and absorbs the wisdom and strength of employees to the maximum extent. Maintain quality customers. Give full play to the comprehensive advantages of the branch's comprehensive business, assign dedicated personnel every day to learn about newly registered enterprises on the day, and actively contact individual industrial and commercial households and corporate customers one by one to conduct telephone marketing, supplemented by SMS marketing for real-time follow-up. Go into the market and grasp marketing. Carefully analyze the distribution of merchants around the outlets, refine the customer level, keep a close eye on key customers such as newly registered customers and reserve project customers, take individual industrial and commercial households as the main marketing target, and drive the surrounding customer groups to expand marketing while breaking through each one. , expand marketing results.

Insist on quality service. Implement a "one-stop" service approach for account establishment and management, from account establishment due diligence, sorting and entry, upload approval, file storage and other dedicated management, to low-tracking services, vigorously strengthen product linkage marketing, and focus on promoting credit and personal finance , bank cards, personal finance, electronic banking, settlement and cash management and other products, multi-dimensional joint marketing improves customer satisfaction and enhances customers' dependence, loyalty and contribution to ICBC products.