Emotional planning book

Model essay of emotional planning book

The first part: the planning scheme of emotional programs

* * * * * is an emotional interactive talk show with appreciation, knowledge, education and entertainment. Focus on urban family life and urban people's mental illness, take telling their true emotional stories as the main line, and show the guests' tortuous life experiences and various emotional puzzles, so as to make the audience feel a sense of identity and cause scolding, thus satisfying people's emotional needs. At the same time, in-depth analysis and discussion of psychology, society and other disciplines are added to provide emotional release stations for increasingly confused urbanites, open up spiritual rest points for increasingly hard-working urbanites, find new channels for making friends for increasingly lonely urbanites, and start a new stage of life for increasingly individual urbanites.

I. Analysis of objective conditions for project operation

* * * is a famous historical city with a long history and splendid culture. In recent years, the economic development of * * * is like a galloping horse. In 2006, the city's fiscal revenue exceeded 20 billion yuan. It can be said that today's life is getting better and better and the city is getting more and more beautiful. But at the same time, we should also see that with the increasing social competition, people's lifestyles have changed greatly and the urban population flow has accelerated. On the contrary, the emotional communication between people is relatively reduced. The contradiction between economic development and people's mental exhaustion and loss of true feelings is increasingly prominent. Spiritual sentiment has influenced all aspects of human life to varying degrees, and it has also become a distinctive cultural phenomenon in modern society. But when many people encounter emotional problems and problems, they don't know who to talk to and where to start. As a channel of urban economic life, * * * has the responsibility to build a spiritual platform for the audience to talk and listen, listen to their stories, untie their hearts, highlight the responsibility of the media, strengthen humanistic care, reach the hearts of a wider range of urban people, and make contributions to accelerating the construction of civilized cities and harmonious cities.

Second, the audience analysis

First of all, it should be said that TV programs are very difficult to do now, especially those of local TV stations, but we can't back down. You can only retreat further and further, and eventually you are defeated, and it is difficult to find your own position. * * * * * is an interactive column of emotional dialogue. The broadcast time of the column is planned from Monday to Friday afternoon 10 to 1 1, and the replay time is 1 to 2 pm the next day. In this issue of live broadcast, there are * * * * programs of provincial TV stations and * * of provincial TV boutique Expo channel competing for the same kind of audience, that is, young and middle-aged social elite audience dominated by women. As the saying goes, when two armies meet, the brave wins. Facing the strong competition of provincial TV stations, we should break the usual independent mode of directing and editing, create programs in groups, establish and improve the information consulting platform and laws. At the same time, strengthen the overall planning, packaging and planning of the whole column, make the influence of the column in a short time, establish the brand of the channel, make the column form an influence among the audience of * * * within three to four months, and become a famous brand column of * * TV station after half a year. Columns should be based on * *, across provinces,

The national TV market, and strive to make the program out of * *, out of * *, to the whole country.

Third, the market analysis

"* * * * *" column is a program form with live broadcast as the main line and can interact with the audience. At present, it is rare in the TV programs we can watch. Most of its program materials are taken from the emotional life of ordinary citizens. Some typical events are carefully created by us, which have a certain sensational effect, so it is easier to cause the * * * of the citizens to sing and become their leisure time and streets. A program that can become a topic of common people will have a good and broad market prospect, which was confirmed in our previous market research. Advertisers and viewers generally like it, especially after communicating with some brother stations, which has strengthened our confidence in doing this program well. (Some brothers said that after the program, they can post advertisements and broadcast them on their stations. )

Fourth, audience analysis.

1. Core audience

The core audience of * * * is mainly unmarried or married women of different ages. They are important viewers of the program and should be more interested in programs like * * * *. Because they yearn for pure and romantic emotional experience and happy and harmonious marriage life. They like to listen to all kinds of emotional stories, share the laughter and laughter in their own or others' emotional life, and are more willing to make suggestions for people who encounter emotional problems, thus becoming frequent visitors to the column.

For these viewers, interactive links can be added to the program, so that the audience in front of the TV can participate in the program more directly and increase the authenticity of the program. You can also use telecom value-added services to scroll at the bottom of the screen in the form of audience messages, which is conducive to seeking sponsors and generating income for the program. If conditions permit, you can also use the network platform.

2. Ordinary audience

For the ordinary audience, "* * * *" is also what they like to watch. It not only has a strong ornamental and suspense, it can not only catch their eyes, but also wash their hearts, and * * * * can let them know the emotional state of modern society from one side, enrich their emotional experience from audio and video, and make a warning for their emotional life in the future. We can open interactive platforms such as SMS and Internet, so that the audience can express their views in time and smoothly.

Verb (abbreviation of verb) column planning

1. column name

(1) Temporary name: * * * * *

Column slogan: I have an appointment tonight and my heart is moved by you.

(2) another name? Private space

Column slogan: limited space, unlimited emotion

2. Column positioning

It is a large-scale emotional dialogue interactive program with appreciation, knowledge, entertainment and antagonism. The materials selected in each issue of the column must be suspenseful, exciting, visible and operable; Program clues are composed of a main line and several sub-lines, forming opposing views. Take the form of live broadcast, and follow up the live broadcast through radio and network.

3. Column style

Integrate lyricism, romance and education.

4. Field participants

(1) Moderator:

Experienced host 1-2. The host should have a certain accumulation of psychological knowledge and be good at communication. Hosted by the famous host * * *.

(2) narrator:

Each program should add at least 3-4 story scenes in the process of telling stories. If the narrator asks, we can follow up and shoot the events.

(3) Observers:

Each issue of the column will invite several guests to comment on the scene.

(4) Psychologists:

Psychologist 1-2. Psychologists conducted on-site consultation and counseling on some emotional problems of the guests. Psychologists' sharp comments are also the highlights of the program, which should be persuasive and educational.

Six, column personnel, mechanical equipment configuration regulations

1. The staff of the column plan to act in three groups. (two directors and one packaging group)

Two groups (5 in each group) have 65,438+00 controllers, and the packaging group has 4 controllers.

The leader of the three groups is proposed to be * * * * * *.

2. The mechanical equipment configuration is as follows:

4 cameras (one that can take pictures),

2 post-editing lines

There are 1 studios that can broadcast live.

Line 4

2 computers (one standby)

Chapter two: the activity plan of emotional exchange meeting in university classes.

Purpose of the activity: In order to better coordinate the development of students' study and life, psychological counselors reflect that students have some misunderstandings and vacancies in family, friendship and love. Reduce some unnecessary psychological pressure. At the same time, it can also deepen the friendship between classmates.

Activity time: 20 12/9/ 19

Venue: West Lake Pavilion of east china institute of technology Library.

Event Planning: Communist Youth League Secretary: Wen Luhui Organization Member: Tang

Target audience: all members of English Class 3.

Activity process of intransitive verbs:

1. First, the class committee agrees and prepares the plan, and then the secretary of the Youth League branch conducts a dormitory survey to investigate everyone's ideas, and most of them are passed before implementation.

2. The monitor and members of the organizing committee will lead everyone to the event site, and members of the organizing committee will make opening speeches.

4. End the class meeting in a pleasant and relaxed atmosphere, and the organizing committee will make a summary.

Effects of seven activities:

Through this class meeting, students can better understand their classmates' ideas and lay a certain foundation for getting along better in the future. There is also a higher level of cognition on emotional issues. I believe this can better guide their practice. A relaxed and happy speech also relieves their pressure and enables students to study better. (exchange program for new and old students)

Article 3: Emotional Planning Company

First, what is an emotional planning company?

Emotional planning company is committed to saving those who want to save. The services they provide are mainly to provide personal tailor's recovery planning scheme for those who want to recover, and at the same time, to enhance customers' emotional intelligence and enhance their ability to deal with emotional affairs, including the handling of emotional crisis and the solution of emotional problems. Emotional planning companies not only teach customers some recovery skills, but also teach customers the ability to get long-term happiness, so that every customer can be happy for a long time. This is also the purpose of the emotional planning company.

Second, why are there emotional planning companies?

The emergence of emotional planning companies is because people's emotional life is generally more or less problematic, and emotional problems are becoming more and more important. In order to solve these problems, emotional planning companies came into being. Some emotional problems are actually not very serious, but because of the wrong way to deal with problems, emotional problems have become big problems, and negative emotions have also expanded, and finally a precious relationship has been ruined. When you suddenly wake up, you find that you have no way to save each other. Everything you can think of doesn't work, and the other party still has to leave. Emotional planning company is dedicated to these people who want to save.

Third, what is emotional planning?

After understanding the specific situation of customers, the emotional planning company will arrange professional tutors for customers to give one-on-one guidance. The tutor will make different emotional plans according to the customer's situation, including not only transforming the customer's appearance, helping the customer to get rid of bad habits and build a better personality, but also guiding them to deal with emotional problems and how to deal with unexpected situations when the customer has special circumstances. After the renovation, the tutor will help the customer with specific emotional planning, including dating planning, exhibition planning, communication planning and so on. In order to ensure the planning results, the tutor will list all possible situations and then tell the customers how to deal with them in various situations.

Because every opportunity to save is very precious, the professional emotional planning of emotional planning company is particularly important, which can make every opportunity to save the greatest effect, reduce the time to save, and let you find your happiness faster. Which is stronger in emotional planning? The second time is the most professional!

;