How to promote cross-border e-commerce

The biggest difficulty for cross-border e-commerce enterprises to achieve better promotion results lies in how to do localization well. Localization service is an important factor limiting the development of many cross-border e-commerce enterprises. To do this well, cross-border e-commerce enterprises need to be close to localization not only in design and service, but also in promotion. Improve the distance between cross-border e-commerce enterprises and overseas users through high-quality promotion tools, so as to achieve a higher transaction rate.

Group texting is such a tool. Compared with traditional advertising, mass texting will have an advantage in price; If we want to talk about the arrival rate of overseas users, the arrival rate of group SMS is higher than that of group email. This is also the reason why most cross-border e-commerce companies use group texting when promoting. Where can cross-border e-commerce be promoted by mass SMS?

① New users who are interested in visiting the station send a notification message: when new users visit the station, they will delay purchasing products or placing orders. According to such potential users, cross-border e-commerce enterprises can send information in a targeted manner to improve customers' willingness to buy. The detailed links of specific products are added in the short message, and users can directly know the product details after clicking, which makes it more convenient to purchase and place orders.

② Tracking the experience of overseas users who recently purchased products: When overseas users purchase products, the services of cross-border e-commerce enterprises should not be completely stopped. In order to enhance the stickiness between cross-border e-commerce enterprises and overseas users, cross-border e-commerce enterprises need to open the window of overseas users' feedback or service follow-up to understand the problems encountered by overseas users after purchasing products. The more thoughtful the services provided by cross-border e-commerce companies, the second, third or even more purchases will be triggered.

③ Promotion of holidays and other activities: holidays are the golden period for cross-border e-commerce enterprises to promote sales. Cross-border e-commerce companies hold promotional activities, which can let overseas users know quickly by sending short messages. Cross-border e-commerce enterprises can attract overseas users to make deals by combining activities, preferential strength and other conditions. Cross-border e-commerce needs to know which festivals countries prefer to go shopping when promoting holidays. Such as Black Friday and Christmas.

④ Sending promotional information to the lost overseas users: Cross-border e-commerce enterprises can collect and sort out overseas users who have not logged in or purchased products for a long time, and make detailed promotional plans for such overseas users. In order to avoid the loss of overseas users, cross-border e-commerce enterprises need to send targeted promotional copy to such overseas users, whether they have already made a deal, bought more products or collected these products, so as to attract overseas users to understand the details of the activities and promote transactions.

⑤ International SMS can't be limited to promotion: if cross-border e-commerce enterprises want to close the distance with overseas users and enhance the stickiness between cross-border e-commerce enterprises and overseas users, on the one hand, they should achieve the ultimate brand, on the other hand, they should provide services in place. If the communication between cross-border e-commerce enterprises and overseas users is limited to promotion, it will not help cross-border e-commerce enterprises to expand their markets. During holidays and overseas users' birthdays, if cross-border e-commerce enterprises can send their blessings at the first time, it will shorten the distance between cross-border e-commerce enterprises and overseas users more quickly and effectively, and establish emotional ties with overseas users, which will be more helpful for cross-border e-commerce enterprises to promote their brands.