How to write attractive copy

Digital titles are a very common technique with clear logic, which can catch users' eyes at a glance and let users understand the key points of this video content. For example, the central bank's people's deposits increased by 8.07 trillion yuan in the first quarter, with a clear direction and clear content, which shows the increase in people's deposits. The numbers in the title here really attract users' desire for knowledge, and the deposit is also closely related to themselves, which narrows the distance with users.

Second, ask questions.

Asking questions can strongly stimulate users' curiosity, and using questions in the same sentence may be far better than simply copying. For example, ask a question: How much do you know about unsafe models? As a user, you may have been thinking about which cars you think are unsafe, and at the same time you want to see if the views in the video are different from yours, which has played a very good role in continuing browsing.

Third, it is controversial.

There are always two opposing views on controversial topics, and the cause of the controversy is to discuss with some very different contents. For example: the weight and choice of love and bread, mobile phone check, care or distrust? Then write my opinion in this comment area. However, the usage scenarios in this way have certain limitations and can only be used in controversial content.

Fourth, direct display of value.

What benefits can video users get? It can be a kind of spiritual pleasure, a certain skill, or an idea that leads to self-thinking. However, if your video can't meet the corresponding needs or interests of the audience, then users will take it away immediately if they don't finish watching it.

This title should be simple and clear, and directly point out what value this work can bring to users.

Verb (short for verb) hotspot

Words related to hot events will increase the exposure probability of short video content, which is often referred to as "rubbing hot spots" and "taking advantage of marketing".

For example, the hot topic of live broadcast in Luo Yonghao before and the topic of fighting against COVID-19, which we have been closely related to, can attract a lot of attention.

After understanding these methods, we should also use them flexibly. They can be superimposed on each other. At the same time, we should constantly ask ourselves from the user's point of view: If it were me, would I watch this video because of this title? That's what we often call empathy. Before we have excellent creative ability, we can imitate other people's good titles, ponder carefully, improve ourselves, and persist for a long time, and we will certainly become imitators.

Personal opinion, I hope to help you, I hope to adopt it, thank you.