Brief introduction of Yangzhou tourism network

In recent years, our city has thoroughly implemented the "Golden Travel Project" of the National Tourism Administration and the development requirements of "three networks and one database" of tourism informatization, guaranteed the tourism government network and vigorously developed the tourism information network, and achieved initial results. Steadily promote the networking of tourism business; Focusing on the functional orientation of "three networks and one database" in the construction of tourism network, this paper grasps the work focus of "building website database is the key, government network is the foundation, information network is the core and business network is the highlight". After three revisions, we gradually realized and improved the government, service and business functions of Yangzhou Tourism Network.

With the development of society and the improvement of people's living standards, the tourism industry in China is becoming more and more popular, and the consumption demand of tourists is becoming more and more personalized and diversified. Statistics show that it has become a trend to use the travel network, and 66.7% of netizens will obtain travel information through the network. More and more attention has been paid to the unique role of the network in serving tourists quickly and efficiently and integrating resources. Tourism informatization has become an important part of improving the construction of tourist destinations, strengthening tourism publicity and marketing, and improving tourism management and service quality. Yangzhou Tourism Bureau has always attached great importance to keeping up with the trend of the times. Through unremitting efforts in recent years, we have focused on strengthening the development of service industry and serving the vast number of tourists, focusing on developing the business functions of tourism network, and the level of tourism informatization in our city has been continuously improved. Yangzhou Tourism Network has become a tourism portal integrating government, business and service, which has been fully affirmed by the Provincial Tourism Bureau, the national industry and the majority of netizens.

In April, 2002, Yangzhou Tourism Bureau, with the support and help of provincial and municipal planning commissions, established a professional tourism website with dynamic updating technology-China Yangzhou Tourism Network. In August, 2003, with the assistance of the Municipal Bureau of Radio, Film and Television, the website columns were adjusted, but the functions of tourism information and services were weak, which could not meet the needs of tourism development in our city.

In 2007, Yangzhou Tourism Bureau continued to seek cooperation and expand the business and service functions of the website. Through market-oriented operation, combined with Yangzhou Shi Tian Culture Communication Co., Ltd., this paper explores in-depth tourism business cooperation and reconstructs Yangzhou tourism network with the goal of building Yangzhou tourism destination marketing system (DMS). The goal is to build a comprehensive website integrating tourism promotion, e-government, e-commerce and tourism services, and develop the business and service functions of the website while ensuring the functions of the website of tourism government departments. Use market-oriented means to serve the overall situation of tourism and build a comprehensive tourism business platform. At the same time, in cooperation with Shi Tian media, we opened the 400-7 100-400 toll-free hotline, improved the service function of the tourism portal, and provided tourists with all-round tourism services.

In April, 2065438+00, in order to adapt to the international development of Yangzhou tourism, Yangzhou Tourism Network was revised in Chinese and English, and the electronic ticket function was introduced.

Build a bridge between tourists and tourism-related enterprises and highlight commercial functions.

In order to make full use of the advantages of Yangzhou Tourism Network as an authoritative information platform, publicize the tourism characteristics of Yangzhou, build a green channel for tourism enterprises to interact with target tourists, and let more people know about Yangzhou and Yangzhou tourism, our bureau actively explores, cooperates with Shi Tian media through market-oriented operation, integrates tourism industry resources, excavates the commercial service function of the website, and builds a tourism business platform. Now there are hotels, restaurants, scenic spots, travel agencies, leisure and entertainment places with distinctive and popular features in this city. Since its launch, the tourism business platform has received positive response from the majority of tourism enterprises. Based on the principle of "development potential first, Yangzhou first", the selected member enterprises are finally audited to ensure the authority and authenticity of the website information. Tourism enterprises can publish business information through the network, and tourists can know the preferential situation of accommodation and transportation by browsing the webpage, which is convenient to book, saves the pain of multi-party inquiry and achieves a win-win effect. With the joining of many well-known tourism enterprises and the continuous improvement of the network platform, Yangzhou Tourism Network has become an important window for Yangzhou tourism promotion and service enterprises and tourists. In addition, a tourism service center has been set up to provide tourists with all-round tourism services, which is also rare in the tourism network services of prefecture-level cities.

The successful development and utilization of business service function of Yangzhou tourism website makes up for the deficiency of business service function of government website, and makes the administrative service and business service of government website complement each other. First of all, the websites of tourism government departments and tourism business platforms jointly build online brands, the official authorities release tourism information, and the business platform independently invests in online marketing to expand the influence of Yangzhou Tourism Network. Secondly, the member enterprises of Tourism Network can publish information by themselves through the information service platform of tourism enterprises, and make use of the characteristics of Tourism Network, such as wide coverage, great influence and strong integration and promotion, to expand the visibility of enterprises, realize the interaction with online tourists, and promote the initiative and enthusiasm of enterprise publicity. Finally, the service provided by the website will improve the whole process from the willingness to consume to the satisfaction of consumption, and it is easier to promote the occurrence of customer travel behavior. At present, the service function of Yangzhou Tourism Network has been ahead of similar city tourism portals, which has played a very good role in promoting Yangzhou tourism marketing.

Yangzhou Tourism Network has achieved remarkable results.

A rich, comprehensive, accurate and timely tourism information network can gather popularity and business spirit and lay a good premise and foundation for the construction of tourism business network. Yangzhou Tourism Network attaches great importance to the promotion of external links, with a wide range of friendly links, covering major portals in Yangzhou, and actively contacting the links of major tourism websites inside and outside the province, and actively seeking cooperation with major portals such as Sina, Ctrip, Youku and Netease. The websites built by Yangzhou tourism enterprises are all actively linked and promoted with Yangzhou Tourism Network. Yangzhou Tourism Network was selected as the information collection point in Yangzhou, China because of its comprehensive and accurate information. At present, there are 220 enterprises that have joined the business platform of Yangzhou Tourism Network, including 94 hotels, 2 1 main scenic spots, 29 travel agencies, 28 leisure and entertainment places, 38 shopping places 10 and dining places, which have achieved a double harvest of social and economic benefits. According to incomplete statistics, since the revision in 2007, Yangzhou Tourism Network has gathered rich popularity, with more than 8 million hits and a page-level PR value of 6. Yangzhou Tourism Network has become one of the websites that tourists must visit when they come to Yangzhou, and it is also one of the best websites for Yangzhou tourism enterprises to promote themselves.

Passenger's reaction:

Suzhou tourists:

Thanks to the tourist routes recommended by Yangzhou Travel Network, we had a wonderful day.

Changzhou tourists:

The service of Yangzhou Travel Network is good. Although I didn't go to Yangzhou this time, thank you all the same.

Shanghai tourists:

The hotel information of Yangzhou Travel Network is quite complete. It would be nice to go deeper. Keep trying.

Enterprise evaluation:

It gives us a platform for network marketing and reduces the marketing cost.

Tourist routes can be sent out in real time, and there will be feedback from tourists at the first time.

Through Yangzhou tourism network, we can expand the hotel reservation channels and give a platform for image promotion.