How to write a skillful owner's short message

I used to be a planner in a decoration company. It takes some skills to send text messages to my host. I must think carefully about every word, so as to produce good results. I think we can start from the following aspects:

Master owner information

Analyze location, price, age, hobbies, etc. Get as much information as possible.

Various short message contents

The content of the short message can be: a, introducing the company; B, the company's publicity content; C, blessing class; D, home improvement tips.

Common sense of home decoration

I used to send home improvement tips to the owners of flat buildings twice a week by SMS, which won the trust of the owners and won many orders.