As of 3 am in June165438+1October1,the most complete double 1 1 battle report came.

JD.com

165438+1October 10 20:00, JD.COM Shuang 1 1 went on sale, and the turnover of household appliances exceeded 2 billion in five minutes. Entertainment TV, district washing machines, fresh air air conditioners and floor washers all increased by more than 5 times year-on-year, the turnover of high-end notebook computers increased by 260% year-on-year, and the turnover of edible oil and condiments for infants increased by 30 times year-on-year.

After 10 minute, the turnover of mobile phones of Xiaomi, iQOO, OPPO, Glory, Huawei and vivo brands increased by 400% year-on-year.

After 10 minute, the turnover of high-end down jackets represented by Canada Goose, Archaeopteryx, Beifang and Disante increased by 3 times year-on-year, the number of self-operated orders for ski supplies increased by 10 times year-on-year, the turnover of professional running shoes increased by 100% year-on-year, and the turnover of sports plus down trousers increased by 120% year-on-year.

10 minutes later, the hotel booking turnover increased by 265%, the scenic spot ticket turnover increased by 320%, and the holiday route turnover increased by 180%.

After 10 minutes, the turnover of live flowers increased by over 180% year-on-year, among which the turnover of Fauvism increased by over 200% year-on-year.

After 10 minutes of sales, the turnover of luxury goods increased by 180%, the turnover of watches increased by 100%, and the turnover of luxury bags increased by 180%.

After 10 minute, the turnover of raw meat series products as pet staple food increased by 22.64% year-on-year, the turnover of pet smart products increased by 26.8% year-on-year, and the turnover of internal and external products of pet insect repellent increased by 58.9% year-on-year.

After sales 10 minutes, the order volume of laundry and shoe washing increased by 478% year-on-year, and the order volume of glass cleaning increased by 280% quarter-on-quarter. In addition, the turnover of life card coupons increased by 6.5 times year-on-year.

Sales 10 minute, the turnover of JD.COM clothing, Qinghe cashmere, Putian shoes and boots, Xiaolan men's underwear and Jiangyin thermal underwear increased by 280% year-on-year; Qinghe cashmere industry with Pashi and other women's cashmere brands increased by over 300% year-on-year; Putian footwear H8 snow boots and onemix outdoor waterproof men's shoes increased by 230% year-on-year.

JD.COM11.11Interest-free goods cover more than 2,800 categories and more than 20,000 brands. The top five categories of interest-free orders are mobile phones, facial care, household appliances, personal health care and household appliances; The top five brands of interest-free orders are Xiaomi, Apple, Midea, vivo and Haier (in no particular order).

As of165438+10/0/0 15, nearly 6 million users have participated in the "Order for Public Welfare" project, and the number of donated orders has exceeded13.42 million.

After the launch of 10 minute, the peak of user visits per second in jingdong cloud increased by 124% year-on-year, which flexibly met the massive concurrent demand of JD.COM11.

After 10 minutes of sales, the turnover of smart toilets, smart bathroom mirror cabinets, constant temperature showers, electric towel racks and sterilized toothbrush racks increased by 2 times, 4 times, 150%, 6 times and 4 times respectively. The turnover of high-end Yuba increased by 5 times year-on-year, among which Aopu high-end Yuba increased by 6 times year-on-year. Innovative styles with patented ring technology, color, built-in audio design, healthy sterilization and other personalized functions were especially welcomed by consumers. At the same time, the turnover of high-quality waterproof coatings that make bathrooms more secure increased by 4 times year-on-year, among which the turnover of domestic brand Oriental Yuhong increased by 8 times year-on-year.

After 10 minute, the customized turnover of high-end cabinets increased by 300% year-on-year, the turnover of colored faucet sinks increased by 3 times, the turnover of light luxury wind garbage disposers increased by 2 times, the turnover of kitchen induction cabinet lamps increased by 3 times, and the turnover of kitchen rail sockets increased by 7 times. The turnover of high-value pots such as enamel pots and octagonal pots increased by 3 times year-on-year, and the turnover of representative brands of Yan value kitchenware staub and carote increased by 3 times year-on-year.

After the sale of 10 minutes, healthy sleep has become the most prominent demand at present. Pillow cores and mattresses related to mite prevention, bacteriostasis, sleep aid and neck protection are selling well. Pineapple zebra, Wingsleep, JAHVERY, Palm Physician, Golden Oak, etc. focus on new functions and new materials, and their turnover has increased by more than four times year-on-year.

After 10 minutes, the number of users purchasing postal currency increased by115% year-on-year; JD。 COM 2022 Winter Olympics commemorative coin self-operated pre-sale orders increased by 7.5 times from the previous month; In June 165438+ 10, 32 133900 yuan was successfully auctioned and won the title of "land king of the year" in one fell swoop.

JD.COM 1 1.11opened for 4 hours, the overall international turnover of JD.COM increased by11times, and the growth of imported brands in recent 1000 exceeded 100%. Among them, Shiseido brand turnover increased by 26 times year-on-year. Besides, the turnover of international third-party merchants in JD.COM increased by 646% year-on-year.

JD.COM is11.11. According to the data of various industrial belts, the turnover of Yongkang industrial belt of hardware tools increased by 150%, Zhongshan industrial belt of lighting increased by 168%, and Anji computer chair industrial belt increased by 240%.

This year11.11the four-hour turnover of household appliances increased by more than 6 times compared with the same period of last year. Haier refrigerator, casarte refrigerator, Hisense TV, Huawei smart screen, LG, Rong Sheng, Haier TV, Vida, Changhong TV, Mijia, Delong, Murphy, Bedin, Emmett, Pioneer, Mars, etc. are more than last year 1 1 day.

The total turnover of private brands in JD.COM increased by122% year-on-year; The total turnover of manufacturing industry in Beijing and Tokyo increased 156% year-on-year.

The overall turnover of fresh food increased by 167% year-on-year, old brands and new domestic products grew strongly, the turnover of Guangming increased by 50 times, and the turnover of Ningxin increased by 16 times.

Cross-border merchandise sales of time-honored brands increased by 105% year-on-year, with first-and second-tier cities leading the list of brand consumption growth in China.

10 from 8: 00 pm to 1 1 0: 04 pm, turnover of TOP5 category: mobile phones, refrigerators, flat-screen TVs, washing machines and air conditioners; The top five categories of sales: milk and dairy products, paper making, shampoo, edible oil, biscuits and cakes.

The number of newly-added small and medium-sized brands increased by more than four times year-on-year, and JD.COM saved 78.5% of the basic operating costs for small and medium-sized businesses.

Four hours after the sale, the life payment orders increased by 8.8 times year-on-year, and the agency orders increased by120% year-on-year; Starting from 8: 00 pm, the number of four-hour ticket orders increased by 1 1 day compared with last year, and the turnover of scenic spot tickets increased by 120% year-on-year.

Four hours after the sale, the order volume exceeded the cumulative order volume of 1 12 hours last year, and the turnover of PLUS users increased by over 270% year-on-year.

Four hours after the launch, the turnover of over 2,300 brands of JD.COM Auto increased by over 100% year-on-year, and the turnover of over 4,000 third-party stores increased by over 100% year-on-year.

Tmall

According to the official data of Tmall, from June 1 65438+1 October1to June10/at 0: 45, the turnover of 382 brands of Tmall Double 1 1 has exceeded/. These brands include Huawei, Hongxing Hongxing Erke, Apple, L 'Oreal, Baique Ling, Warrior, Jiaonei and Tianke.

Brand record

Motorola Corp.

165438+1October 10, Motorola double 1 1 went on sale, and the sales volume in JD.COM increased by 19 times.

Aikena

On the day of 1 10, the pet food brand Akena opened 10 minutes, and the turnover in JD.COM exceeded last year's 1 1 whole day.

Chow Tai Fook

As of 2021110.03, Chow Tai Fook's online omni-channel sales exceeded 600 million yuan.

Peacebird

By 0: 02 on 202 1 11day, the omni-channel sales of Taiping Bird exceeded11billion.

Eviri

As of 0: 28 on June165438+1October1day, the number of viewers in Evelyn's official live broadcast room was 545,500.

Shilin timber industry

As of 2021110.07, the turnover of official flagship store of forest wood industry Tmall exceeded 200 million yuan, ranking first in the residential furniture industry in the whole network.

Cobos

As of 0: 3 1, the official live broadcast room in Cobos had 424,900 viewers.

Estee Lauder

165438+1October 1 1: 28, the number of viewers in the Taobao live room of Estee Lauder flagship store reached 4.783 million.

Uniqlo (Japanese clothing brand name)

As of 0: 33 on June165438+1October1day, the number of viewers in Uniqlo's official live broadcast room was 920,600.

Glory tablet

The cumulative sales of JD.COM and Tmall 1- 10 of the glory tablet Android tablet category won the championship.

Gione

As of 0: 35 on June165438+1October1day, the number of people watching the live broadcast room in bananas was 335,000.

L'Oreal

As of 0: 34 on June165438+1October1day, the number of viewers in the live broadcast room of L 'Oré al flagship store reached 5 194000.

ITIB

As of 0: 36, the official live broadcast room of ITIB Tmall has 39,000 viewers.

NGGGN

As of 2021110/0.42, the number of live viewers of the official flagship store of Antarctic Tmall reached 44,000.

Bosideng

As of 2021110: 43, the number of viewers in the live broadcast room of Bosideng Tmall official flagship store reached1133,000.

Dyson

As of 0: 44 on 202111,the number of viewers in the live broadcast room of Dyson Tmall's official flagship store reached 302,000.

Tianke

As of 2021110/0.36, the number of viewers in the live broadcast room of Tianke Tmall official flagship store reached 439,700.

Armani

As of 2021110: 45, the number of viewers in the live broadcast room of Armani Beauty Tmall official flagship store reached 75 1 10,000.

yves saint laurent

As of 2021110: 43, the number of viewers in the live broadcast room of the official flagship store of Saint Laurent Tmall reached 85 1 10,000.

SKG

After 30 minutes on sale, SKG Tmall's official flagship store ranked TOP 1 in the cervical/lumbar massager category.

Lancome

As of 0: 00,2021,1,1 1, the number of viewers in the live broadcast room of Lancome Tmall official flagship store reached 5.988 million.

Three Squirrels

According to the data of Tmall Food, from 0: 00 on 10 on October 0 to11,the flagship stores of three squirrels, herbs and good shops ranked TOP 1-TOP3 in the first-hour hot sale list of Tmall Food.

Baicaowei

As of 2021110: 49, the number of viewers in the live broadcast room of Baicaowei Tmall flagship store reached 379,000.

Bestore

As of 2021110: 48, the number of viewers in the live broadcast room of the official flagship store of Liangpin Store Tmall reached 348,000.

Be related to ...

Between 20: 00 and 24: 00 on June 1 10, Lenovo's four-hour sales exceeded1300 million yuan and won the "16 crown" in JD.COM. COM's double 1 1 computer digital racing list, including notebook brand sales TOP 1, light and thin books.

Mi (short for meter)) Latin.

As of 202 1, 1, 1, 1 day at 0: 45, m. Latin 202 1 has exceeded 1 billion.

Recoverable beauty

0: 13, the cumulative sales of Juzi Bio-Group's Kefumei Tmall flagship store exceeded 1 100 million yuan. 15 minute turnover increased by 250% compared with last year.

distinguished

As of 202 1, 1 1,1,1: 02, the live broadcast room of the official flagship store of Glory Tmall had 756,300 viewers.

millet

As of 202 1,1,1,1,1: 02, the number of viewers in the live broadcast room of Xiaomi Tmall official flagship store reached 14 1 10,000.

tryptophan

As of 2021110: 58, the number of viewers in the live broadcast room of UGG Tmall official flagship store reached 135600.

Red dragonfly

As of 2021110: 57, the number of viewers in the live broadcast room of the official flagship store of Red Dragonfly Tmall reached 93,000.

beauty

As of 2021110: 56, the number of viewers in the live broadcast room of Belle Tmall's official flagship store reached 633,200.

Pawn things

By 0: 00, 202 1,1,1 1, when reading 10 minutes, 6278533 books were sold.

Nobel tile

As of 202 1, 1, 1 1, at 1, the official flagship store of Nobel Tile Tmall ranked1in the tile industry.

Genji of Fishes

As of 2021110: 59, the number of viewers in the live broadcast room of the Tmall flagship store of Genji Muyu House reached 88,000.

Chivas Regal

As of 202 1,1,1,1,1: 05, the number of viewers in the live broadcast room of Chivas Regal Tmall official flagship store reached 556,700.

Infant care

Up to 2021110: 05, the omni-channel sales of Babycare exceeded 600 million yuan.

be arrogant

AutoFull's sales exceeded last year's total by only 1 hour.

crane

As of 202 1, 1 1,1,1 1, the live broadcast room of Hefei Tmall's official flagship store has 33,000 viewers.

Royal Sumejar

As of 202 1,1,1,1,1: 08, the number of viewers in the live broadcast room of the official flagship store of the Royal Sumerian Tmall reached 22 1 000.

Aitamei

As of 202 1, 1,1,1,1,6: 00, the number of viewers in the live broadcast room of Aimei Tmall's official flagship store reached 73,000.

ECCO

As of 202 1,1,1,1,14, the number of viewers in the live broadcast room of the official flagship store of Aigou Tmall reached 26,000.

every night

As of 2021110: 29, the official flagship store of Yaya Tmall broke 200 million.

Fira

As of 202 1, 1 1,1,18, there were 1065000 viewers in the live broadcast room of the official flagship store of Fila Tmall.

Li Ning

As of 202 1, 1,1,1,1,the live broadcast room of China Li Ning Tmall flagship store had 99,000 viewers.

Nike

As of 202 1, 1,1,1,1,on 23rd, the number of viewers in the live broadcast room of Nike Tmall official flagship store reached 3.804 million.

Yameng

As of 2021111115, the number of people watching the live broadcast of Yameng Tmall's overseas flagship store reached 37,000.

Ma sen Dian Shang

As of 2021110: 57, the total omni-channel sales of Mason e-commerce broke through1.80 billion yuan.

Black and white tone

As of 202 111zero, the cumulative turnover of the official flagship store of black and white children's desks and chairs in Tmall exceeded1100 million yuan.

Lihua cat

As of 202 1, 1 1,1,1: 36, Pear Cat has broken through1.4000 in all directions. Only 96 points Zhong Chao's double 1 1 all-day sales last year.

Lu Xiao light light blue

As of 202 1, 1 1, 1, the official flagship store of Lu Xiao Light Blue Tmall is on sale1hour, which is classified as zero complementary food for infants. GMV exceeds 4 million yuan.

Wooha

WooHA Tmall's official flagship store opened for sale 1 hour, with turnover exceeding 20 million yuan, up 1.20% compared with last year.

camel

Camel jacket is 1, hiking shoes are 1, hiking poles are 1, sales of tooling shoes are 1, sales of men's shoes are 1, and sales of casual shoes are 1.

TCL intelligent lock

As of 202 1, 1,1,23: 59, TCL large-screen cat-eye lock ranked first in the whole network. TCL visual security smart lock ranked second in Jingdong smart lock turnover, with a year-on-year increase of 450%. The first place 15 was the sales volume of Zhong Chao in the same period last year.

Ximuyuan

By the end of 2002 1,1/day, the transaction amount of the official flagship store GMV of Ximuyuan Tmall exceeded1billion yuan, an increase of 947% compared with last year's double 1 1.

Service provider record

Mike Perry

Up to the zero point, 202 1,1,1 1, the turnover of the whole network exceeded 2.2 billion yuan, exceeding last year's record.

Legend of Shi Lian

As of 0: 42 on 20211110, the total GMV of Shi Lian legendary service merchants was RMB10 billion.

Xiaoduo robot

Today, from 0: 00 to 1 point, the total transaction volume of Xiaoduo robot Taobao+Tmall platform reached 21.200 million yuan. The total number of people served exceeded 3.54 million, the number of orders received was 26.9 million, and the total number of times of replacing manual replies exceeded 6.5438+0.382 million.