How does SMS promotion achieve the purpose of marketing products or maintaining customers?

Although many enterprises have adopted SMS marketing now, the effect is not obvious. According to the relevant data, there are some problems in the promotion of short messages: short message marketing is not lasting, it is sent to the wrong person at the wrong time, it is impossible to avoid the shielding of marketing short messages, and the content is not attractive, which leads to the difficulty of short message promotion.

1. SMS marketing should be adhered to.

At the beginning of SMS promotion, the effect is not too obvious, but we must stick to it. After all, many companies are doing this now, and everyone's content is similar. Just send one or two short messages, it's a bit difficult to make customers remember you! The advertisement of melatonin is also repeated constantly, which makes the audience remember it clearly. Quantitative change can lead to qualitative change!

2. Choose a reliable SMS marketing platform.

Now there are so many short message marketing platforms, you must pay attention to them when choosing, and choose a platform that suits you, such as 2 1CN cloud communication platform. It is a marketing platform integrating email, message and short message, which is suitable for all kinds of push scenarios. It has a green channel, which can effectively avoid short message shielding in mobile phone marketing and improve the push effect.

3. SMS content should be attractive and sent to the correct target customers at the right time.

The content of short messages should be concise, easy to understand, touch the pain points of users and make them want to buy. This requires subdividing the user groups before sending short messages, understanding the needs of different user groups, and then editing the corresponding short messages according to the pain points and sending them to the corresponding people at the right time.