How to follow up after the Canton Fair? Novices in foreign trade ask God for advice.

The Canton Fair will be over soon, and the most important customer tracking link will be started immediately.

the follow-up effect of the exhibition depends on the impression you made on this customer during the exhibition. You can work hard on the product book before. When you send a message to this customer after the exhibition, mention the small gift you sent, and he may remember you. During the exhibition, the company will come up with the biggest discount to let customers sign the bill now, but many interested customers will still hesitate to see if there is anything better. This is the truth of shopping around, so you can talk about the preferential time limit when chatting with customers, which will help you to track the customer after the exhibition.

This kind of customers track and record the details on the spot. After the customers leave the platform, if no new customers come, they will immediately write an email, send it to the customers, and send a text message to them at the same time. The official version of the offer has been sent to your mailbox, please refer to it!

when you return to the company, these customers must immediately follow up, export the photos and send them to you. This is another reminder. When taking photos, you must pull the customers to the wall of your company's name, take a group photo and take a single photo. The single photo taken for the customers must be beautiful and not too casual, otherwise the customers will be deleted if they are not satisfied at first glance, and it will be useless! When sending photos, ask customers if you bought products at the exhibition. Have you found a more favorable offer than ours? Again, our preferential price will expire in a few days, and the original price will be restored!

and how to track it later in the exhibition?

First of all, we should classify the customers and track them according to the degree of discussion at the exhibition:

1. The customers mentioned above are very interested, know the products very carefully, ask for the price, talk about the payment method, and even bargain, but there is no final deal. This kind of customer tracking is the focus, and the tracking method has been mentioned above!

2. The second-level customers came to the exhibition and stayed for a period of time, knowing about the products, asking for the price and the payment method, but did not negotiate for the next step; For this kind of customers, you should think about where your booth is, which direction the customer is coming from, and whether there will be peers coming from that direction. These are all spy wars, and you must understand them, and at the same time look for opportunities to see if the customers have samples of peers.

because if there is a colleague in this direction, it means that he has already understood the price of his colleague, but he has got the price, but he has not bargained. Is it because your price is not competitive at all and the customer has lost interest in bargaining with you? Or, just ran a few, but also want to know the prices of other suppliers?

if he is not interested in your product, he will not be so professional, and if he has no intention to buy it, he will not come here on purpose!

Therefore, this kind of customer must pay attention to it. You should leave his current mobile phone number on the spot, send him the quotation sheet after the customer leaves, call him in the evening and ask him if he can meet again for a chat. By the way, I will just say that you have been wandering around for a day, and you must have compared the offer of all parties. I don't know what you think. Customers may say, your price is too high, ok, I'll apply for it for you and call you tomorrow to see if I can apply for a more favorable price. After the opening of the museum the next day, I immediately called him and asked him if he could come again. I applied for a very favorable price.

well, if you didn't do these steps, but didn't follow up, then contact again. When you return to the company, you must send the photos in time to ask if you have purchased at the exhibition. After you return to the company, the company specially offered preferential prices for exhibition customers. What is the price? If you are interested, you can come to the factory for inspection.

3. The customer of the third level wandered around casually, didn't sit down, just smiled and looked at your profile, but he didn't say anything and was silent.

this kind of customers, the intention is very small, maybe they have heard of your product before, and just saw it for a few more times; Perhaps it is to look for business opportunities at the exhibition to see if it can expand the product range; Maybe it's a foreign manufacturer's colleague, get some information ...

For this kind of customers, if they are willing to give their business cards and get them, they can quickly judge which country they are guests, and take the initiative to say that our products sell well in your country, what fields are they mainly used in, and so on, and see the other party's reaction. If the other party is willing to listen to you, just ask a few words. What products do you operate now? Have you known about our products?

well, if you didn't do all these jobs at the exhibition, you can only develop them as new customers when you return to the company, because it is estimated that customers have little impression of you!

Then the first thing you need to do when you come back to the company is to open the websites of all the customers you have come into contact with and get to know the scale and business scope of their companies, and then start sending development letters to these customers respectively.