Is it a lie to reward Alipay?

The original intention of Alipay to launch this red envelope activity is to popularize mobile payment, attract more new users, and attract a large number of "wool parties" without any suspense. According to the screenshots circulated on the Internet, some Alipay users got1378,000 yuan red envelopes in a short time, and some got 525,000 yuan red envelopes. At the same time, it shows that there are 1000+ red envelopes on the road.

Alipay official said that it has been found that some people promote this function through spam messages, and even worse, they use Alipay as a signboard to spam messages, which undermines the user's experience of participating in activities and affects Alipay's brand image. Alipay caught and handled 800 abusive SMS accounts. Alipay will say that it will continue to use technical means to prevent and deal with such behaviors.

Extended data:

Alipay announced on 20 17, 1 10 and 15 that it would return the first money-making red envelope for free. According to the activity rules, users can invite other users to use Alipay in physical stores by clicking passwords, QR code pictures, activity posters and links. After success, they can get a reward.

Users can generate a tickle password through Alipay APP, and share it with WeChat friends, throw it into WeChat group and share it with friends. Friends can copy this tickling password and then open Alipay to receive the red envelope. Use this red envelope when friends pay offline, and the owner of the tickle password can also get the corresponding reward.

Alipay said that the activity of scanning code to receive red envelopes, that is, "making money red envelopes", was mainly launched for small businesses. When users pay online, merchants can recommend users to scan the code to receive red envelopes, and merchants will get corresponding rewards after users use them. The red envelope money received by users and the bounty received by merchants are borne by Alipay, which is to further popularize mobile payment among small businessmen.

According to industry analysts, although Alipay's red envelope activities have attracted a large number of "wool parties", there is still a gap compared with the P2P platform "bonus hunter". After all, the operation of the "wool party" on Alipay red envelopes did not damage the funds of normal users.

To some extent, they helped Alipay spread widely. Of course, their short messages do cause harassment to users, but so far, there is no clear regulation on short message marketing. From sending information to buying a mobile phone number, there is no clear legal provision for SMS marketing, especially when the receiver of information has not suffered property losses but has been harassed, making it difficult to protect rights.

People's Daily Online-Alipay's 65.438+billion red envelope attracted the official "Wool Party": 800 accounts have been processed.