What questions will be asked in the new media operation interview?

The first stage: friends' WeChat communication

What is your major?

Journalism, Chinese department and marketing are more suitable, and science and engineering boys with their own copywriting aura are not excluded.

2. Send the manuscript to have a look.

Soft advertisement, news report, hot spot tracking, in-depth investigation, etc. If you have no experience, you can apply for an account and operate for one week.

Push some articles written by yourself. This is how a friend of mine found a job, so don't complain about zero experience.

3. What is the current basic salary?

You can't be taller than the new company you interviewed, otherwise why do you jump lower and lower? ...

4. How much is the provident fund?

Yes, just say yes, no, just say I hope so. After all, I will buy a house by this. The company had better pay 12% of the salary in full. The provident fund can pay rent and buy a house. If you buy a house after marriage, write two names. Wouldn't it be better to have two provident funds?

5. Take a look at xxx (official WeChat account managed by friends), the headline content of last week (original), and then give a feedback. Just speak according to your own understanding.

I don't know anything. Evaluate the typesetting. If you know, talk about the communication power of copywriting. If you know a lot, tell me how to modify it.

If you know everything, just say that I must write better than this. With so many answers, there is always one for you.

6. You're here. Can the content be better than this?

Whether it is strong or not depends mainly on the understanding of company users. Unless you really understand it, don't say it's definitely strong. It can be said that it will take some time.

Like three days? A week? No more than half a month. After waiting for you for so long, are you sure you are really an expert? However, most of the facts were handed over to you from the first day.

7. What are your highlights?

You can say you are bald. After all, people who use their brains too much may lose their hair.

8. I recruited a person before, which was too bad, so I was much more cautious in this recruitment. Don't complain that I am strict.

I am actually grateful at this time, but I really should be vigilant. Friends are so strict, it seems really difficult to get in.

So we must take it seriously.

9. Where do you live?

Actually, it has nothing to do with him This sentence just depends on whether it is possible for you to come to work. Don't consider it for more than 2 hours.

Beijing 1.5 hours is normal.

10, what time do you usually get off work?

The subtext is whether you can accept working overtime occasionally or on weekends. Just answer truthfully. Whether to work overtime depends on how much you like your job and the difficulty of the task. The most important thing is actually your ability and efficiency. Internet companies rarely let you go after you finish your work.

1 1, I'll give you several propositions, you choose one, and write an article for me to show to the leaders.

Actually, my friend wants to see it himself. If the writing is not good, you can temporarily not show it to the leaders, so that you can be better prepared. At this time, you must thank+immediately send your best copy (company number or personal number will do)!

Can you write jokes? Funny, casual, a little informal?

Yes, then try it. If not, read, write and learn more. You can try to write before the interview.

13, our performance mainly depends on the amount of reading, because fans can brush.

That's great. I really don't care about other ways except adding powder to the content. This is a world where content is king.

14. Send me your resume and I will send it to the director.

One-inch photo. If the formal dress doesn't look good, send a photo of life+'s work experience. If you don't write irrelevant, you must write something with extra points, such as management ability, entrepreneurship, and+education+expertise that leaders will be interested in.

Results: The director agreed to the interview and prepared a copy.

Focus: welfare, unit distance, basic ability, resume

The second stage: copywriting

Because my previous work style was different, my friends suggested that I write a copy in the style of their official WeChat account. The topic given to me is "Top Ten Torture in xx", and I suggest five torture. I'll think about the rest for myself.

two days

At 9 o'clock the next night, I finished writing and typesetting according to my own understanding. My friend's evaluation is very attentive, but! Styles don't match, rhyming is too deliberate to ignore the artistic conception, and it is not very casual, and there is not much light pleasure.

So I decided to make a big change and finished it at two in the morning. The revised manuscript is friendly, but the text is still not concise enough.

Results: However, there is no time to change, and I will go directly to the interview on the third day.

Key points: don't delay, write early and change early!

The third stage: interview of new media operation director

Generally, normal companies have their own resume templates, so I didn't bring a paper resume this time. I went to the company's human resources reception desk and spent five minutes filling out my resume. The main contents are:

1, identity school and other basic information.

2. Expected basic salary and annual salary

3. Work experience

After completing the resume, HR briefly introduced the working hours, five insurances, one gold and internship salary, and kindly helped me analyze the salary difference between "before tax" and "after tax" (very important)!

Director interview

1, give a brief introduction.

At this time, the director is reading my resume carefully in order to ask questions. )

Basic information+excellent job introduction+understanding of the company+own understanding of the position (it is best to prepare 200 words in advance)

I just read your manuscript. What typesetting software did you use?

135, I typeset, Xiu Mi, and each small series has a typesetting partner. When your copy is not very good, typesetting may be the biggest reason for being hired, because not all companies require pure originality!

You worked in xx company for a while, why did you leave later?

The reason for leaving the company is:

I'm sick, or the company is reformed, or the leader doesn't quit, so I'll deal with it myself. General companies don't like to frequently spit out the interviewers of former companies, so talk more about objective reasons.

4. Why should we operate new media?

Because I like it, I think the more I write, the smarter I get. What about you?

5. Tell me about your understanding of new media. Why did the company set up a new media operation team? What's the use?

The biggest reason can only be promotion, followed by collecting information such as users' suggestions, and finally interacting with users to increase stickiness. The second reason is that start-up internet companies only have this platform, which is linked to the mall. At this time, WeChat is also a shopping platform, so WeChat has more functions: brand building, promotion, commodity trading, community building, and opinion collection. And there is a lot of room to play.

6. Do you know our company?

This. . . Tell the truth without doing it in advance. If you don't know, you won't get too many points, but if you know clearly, you will get extra points, so you'd better know in advance.

7. One function of WeChat operation is communication, so we need good articles. What indicators can judge the quality of an article?

Reading, fans, etc. You can brush it, but according to Taobao's brush price, the quality of the article can still be reflected by some data. That is, the following data increases in direct proportion: reading volume+forwarding collection volume+powder increment+praise volume+appreciation volume+comment volume+background feedback.

If only the amount of reading is particularly large, and the other amount is very small, it is probably a brush! Read! Read! Quantity! Yes!

8. The good articles you said are hot spots, dry goods, chicken soup for the soul and funny ones, which seem to be applicable to all official WeChat accounts. How should our company's official WeChat account combine them?

Well, there are thousands of ways to write a copy, which should also conform to the actual proposition. Everyone improvises, and the effect is: current events > = chicken soup > dry goods > funny, that is, the greater the relevance, the higher the spread, which is consistent with the popularity of WeChat article 12-48 hours.

I also add that chicken soup is difficult to write, but it is easy to cause a wave of reprinting on the official WeChat account. Current affairs are basically difficult for every family, such as Durex. Why is it so hot? It is because it is well marketed.

9. Take the official WeChat account operated by our company as an example. What kind of article is a good article?

The headline of the reading volume of ordinary original articles is 10%-20%, and it is not bad to exceed this. More than 30% give 80 points, and more than the number of fans give full marks! However, some forwarded hot spots or chicken soup for the soul often have a high reading volume. If this is not original, I won't say it.

10. Do you currently operate an official WeChat account in the company?

Yes, Bian Xiao is very bitter, three articles a day, and I have to post them on weekends. At the same time, it interacts with new powder and old powder and promotes it in various channels. Because there are many things, sometimes it's really not done well. . . In fact, I just want to be a quiet copywriting dog, have nothing to read, and invite a group of small editors to brainstorm all weekend.

1 1. Tell me what you do every day when you run this official WeChat account (one day in Bian Xiao).

Sending articles+answering questions+reading+finding hot spots+creative thinking+code word+typesetting+submitting to supervisor for review+writing work summary.

12. Tell me about a successful activity you once planned.

In the past, it was usually to increase powder, but now it is more inclined to brand promotion and influence

13. Seeing that you have some entrepreneurial experience, you wrote Weibo Operation. What do you usually do when you operate in Weibo?

Weibo WeChat can also communicate with each other, all of which are publicity and the like.

Interviewers who don't have much experience can create their own accounts for a trial period and even try to attract fans from Weibo. Don't tell the boss that I haven't seen it backstage! This is crazy!

14, those apps for mobile phones?

Zhihu, Douban, Netease Cloud Music, one, Litchi fm, etc.

Characteristic: those who do well in the industry, or are particularly helpful to themselves, which I know myself.

Office workers must have: Hungry, Meituan, Volkswagen, Baidu Takeaway, Taobao, JD.COM, Vipshop, 12306, Qunar, Ctrip, E Long, Hook, qq, WeChat, Weibo, Alipay, Google, etc.

15, I want to see another copy you wrote.

It must be that I didn't show enough temptation or suspicion before, so pay attention! Read it. People are not afraid to read the copy, provided that you have loved it. Oh, no, it is written.

16. I wrote PS on my resume. Can you show me some works?

Look, it won't kill you.

How far will 17 and PS go? Will it be designed as a UI?

No, I only know simple typesetting design (besides, I'm not here to apply for UI).

Result: Waiting for notification.

Focus: new media industry understanding, copywriting, work experience and skills.