How to drain the enterprise WeChat community?

With the rapid development of the Internet, private customer pool has become the hottest spot at present, and community is a sharp weapon to build customer pool, which has become the most important place for major enterprises to transform, buy back and introduce. As the foundation of community construction, users have the saying that "the user wins the world". So, how can we form a community through suction and discharge? Today, I will explain how the community drains. First, the common problem of drainage, countless people are talking about explosions, crazy transmission, hope to break out, standing on the tuyere. But many times it is found that the effect is not as good as expected. Perhaps you have also encountered the following situations: on the day of drainage, everyone greeted each other, but no one spoke for three or five days. Many people who were drained took advantage of it and there was no news. After drainage, I promoted advertisements and products, but I just didn't change them. There are not many users, and they all advertise indiscriminately. Planned activities for a long time, released, found nothing. There is another group that is very active, but the topics discussed by everyone have nothing to do with your community. Second, how to effectively drain the drainage area has the following points: 1, and clarify the purpose of drainage. You must know whether this drainage is to gather fans, to announce the community, or to realize the product. If you are in the initial stage of drainage, you'd better not rush to realize it. User stickiness and activity are unknown. First, cultivate users, understand their needs, and then realize them. Otherwise, the user's impression of you is "selling goods". If it is for publicity, it is necessary to ensure that there are many points worth forwarding and sharing by users in normal activities. Your goal is to get more users to forward, interesting copywriting is worth forwarding, community discussion topics are worth forwarding, and overwhelming rain is worth forwarding. Forwarding screenshots to send gifts, as well as high-quality activity photos sent to the group in real time is also a reason. You should arouse users' desire to forward and then pave the way for users to share. If it is realized, the first thing you should consider is whether your user base is in place, whether the cash-out conditions provided are attractive, whether the cash-out products have been tested and which users have been tested. 2, identify the drainage crowd and learn to think from the user's point of view, what can best attract the user's attention, what can best poke the user's pain points. What kind of label are you looking for? You have to make relevant contents. If you post "XXX razors for sale" in Ma Bao community, it may be difficult to attract attention, but you post "Tell your husband! Such a razor has XXX risk! " Then put the advertisement for razors at the end, or discuss razors only once, and everyone will remember razors, and then share them several times to promote razors. Not only that, but also rationally divert the drained people to ensure that the highly * * * people are together. If the fans are not allowed, everyone can't share the same frequency. Even together, there is no common language. It is difficult to form a community, and it is even more difficult to have the effect of post-transformation and community operation. In fact, to put it bluntly, although the development of the community requires a certain scale of fan base, it can form greater community potential to move forward. However, fans in the community are concerned about quality, not just quantity. 3. Obviously, the law of communication refers to two key points of drainage: inciting the central node and causing readers to sing bad. This has played a great role in the process of copy editing and activity planning. 1), inciting the central node, among people of every class, some people are particularly good at communication, and these people are social connectors. The development of Internet is gradually people-centered, which is confirmed by the outbreak of media concentration. Community is a collection of people, so it is very important to find nodes in the crowd. When we consider spreading information, we should consider how to spread it effectively through these nodes. Whether Weibo is large, WeChat official account is big V, people with certain resources, or KOL in the community, it is worthy of attention. In addition to participating in community activities, they can also play an active role in the community. Usually, what they say is more likely to attract the attention of community members. If the cooperation is pleasant, their active sharing and recommendation can usually bring unexpected cooperation resources. For users who have the right to speak among community members, we should actively establish good interpersonal relationships, communicate in time and give certain rights and rewards to help active communities. In this way, we not only firmly grasped this core user, but also grasped a group of people around this user. 2), causing readers to * * * You should communicate with users more and walk into their lives to get to know them, instead of "big price cuts" and "price jumps". Luo Yonghao, a hammer mobile phone, once said: I don't want to win or lose, I just want to be serious. In fact, the hammer mobile phone does have many defects, but this sentence is only for seriousness, and it is a style. This temperament has also caused many people with the same temperament to sing. What can arouse * * * is full of sincere feelings. Traditional brands are like respected elders, and now brands are like confidants who talk about everything. They have to be tempered before they can speak. 4. Using the enterprise WeChat group fission system, enterprise micro-group fission encourages customers to actively share and spread through tasks, and old customers bring new customers, helping employees and enterprise micro-groups to quickly increase their powder and help enterprises to carry out low-cost brand exposure and marketing promotion. The fission of three elements has achieved explosive growth. Fission bait, powerful prizes, fission posters that can greatly mobilize users' enthusiasm for participating in fission activities, short and easy-to-understand activity posters, 70% important seed customers and a group of accurate seed users are the basic conditions for the success of a fission activity. Highlights: ① Enterprise's official API capability, without the risk of plug-in titles. (2) Customize the configuration poster and send a copy of the message. ③ Support multi-group and multi-activity fission at the same time. ④ Support participating users to automatically mark enterprises. ⑤ Rich data analysis system, supporting export details. 0 foundation can also be easily obtained. 3. Summing up the new era, many industries have been redefined and are also facing severe strategic transformation problems. Nowadays, in the market environment where customers are expensive and word of mouth is supreme, community has become an important business tool, which can solve many core problems of enterprises and even help enterprises break through the marketing dilemma. The marketing method of the community is still upgrading, but the core essence of refined operation is eternal. Enterprise marketing should seize the advantages of the community and make more preparations for opening up the market situation. Now more and more enterprises are using enterprise WeChat, and we all know that it is very important to build their own private domain traffic. Only by constantly communicating and maintaining customers can we better transform and serve customers! Because the official has been cracking down on the personal WeChat marketing number, if you want to add people in batches through personal WeChat and do marketing promotion on a large scale, this method will definitely not last long! So is there a method that can be operated on a large scale and implemented immediately? If you are already using corporate WeChat, this can actually be done. You can learn about the "Small Shop Help Enterprise Micro-treasure System", through which you can "automatically add friends in batches" and "actively add customers". It can easily realize the functions of importing mobile phone to add friends, automatically adding friends to WeChat group, and automatically sending messages in groups. You can also use the system to publish fission drainage activities, set event coupons/gifts, and attract customers to automatically forward friends to add your corporate WeChat, thus helping you achieve double growth of event promotion+passive drainage and friends! Welcome to pay attention to @ Xiaodianbang and receive: 10 selected cases and marketing resource packages for free. Learn more about dismantling marketing cases, attracting customers, retaining transformation, increasing purchase and repurchase, sharing fission, shopping guide growth and other operational details. It is not difficult to do a good job of marketing drainage. The difficult thing is how to find a good tool, combine your own operational ideas, and form a good model through continuous optimization! If you ...