What is the process and method of building a corporate website?

The first step: clarify the purpose and goals of establishing the site.

The goal of the website is why the enterprise or company should establish this website. It usually has the following purposes:

1. Promote the corporate image: Promoting the corporate image through the website is a small investment, It is an effective method with quick results. If you can use some website promotion methods, you can get unexpected results.

2 Promote company products: Another important function of the website is to promote the company's own products. Images, introductions, etc. of the company's own products can be promoted through the website to facilitate users to intuitively understand the company. For products, general corporate image promotion and product promotion will be placed on the website.

3 Sales tool: The website is not only a marketing platform, but also a sales platform, which is often referred to as e-commerce. Whether to use the website as a sales tool depends on the characteristics of the product itself, such as audio and video, books Products such as gears and steel pipes are suitable for online sales (the product form does not require seeing the physical product), while gears, steel pipes, etc. are not suitable for online sales.

4. Serve customers. As a service website, the website can also serve as an after-sales service system for corporate products, such as online Q&A, forum Q&A, product information, maintenance manual downloads, etc.

5 Operation platform: The website itself is operable, such as e-commerce or operating platforms such as mobile phone text messages.

6 Technical hobbies: For some individuals or technical companies, the website can also be a testing field for technology and a stage for technology enthusiasts to display.

Step 2: Plan the domain name

After clarifying the goal of website construction, we need to give the website a name. The professional term is called website domain name. Choosing a good domain name is very helpful for website promotion. The general principle is to be short, catchy, and easy to remember. However, with the development of the Internet, good and easy-to-remember domain names have basically been registered, and domain names are not easy to remember. For example, people's names are not allowed to be repeated, so it is becoming more and more difficult to get a good domain name.

Basic principles for website domain name planning:

1 Shortness: Successful domain names are generally very simple. It is generally considered that a domain name of no more than 5 words is a good choice, at most No more than 8 words.

2 Catchy: The domain name is for users to remember. A domain name that is easy to pronounce and catchy is obviously easy to remember. The above domain names all comply with this principle

3 Meaning: Yes A strange phenomenon is that the domain names of successful websites are basically meaningless and newly coined words such as baidu. Therefore, whether a domain name has meaning is not the main criterion for success, but being brief and catchy is more important.

4 Region: The regional distribution of the website’s target customer base determines the regionality of domain name selection. If the website’s target is domestic customers, then it is appropriate to use Pinyin. Chinese people understand its meaning, but It would not be very appropriate if it is for foreign users.

5 Creation: At present, short and meaningful words have basically been registered. The only way to apply for a new domain name is to create (of course, if you have the funds to purchase it, it is also an option). Create it through your own rich imagination. . The commonly used creative method is the combination method, which combines several simple words together to produce a new word.

6 Restrictions: The meaning of the domain name is close to the company's business, which is beneficial to the promotion of the website, but it also limits the expansion of the company's business.

Generally, the domain name of corporate promotional websites will choose to use the company’s English name. If unfortunately the domain name has already been registered, you can consider adding or subtracting letters from the English name; consider changing the suffix, such as The .com domain name has been registered. You can consider the .cn domain name, but this is not a good way (it is easy to be confused with the original domain name and increases promotion costs);

Generally, websites that promote products can consider using the product name as Domain name, product name is also the website domain name.

For general comprehensive and operational portal sites, create a resounding domain name.

In fact, the key to a good domain name is to be short and catchy. Short means no more than 8 words, preferably less than 5, and catchy means fewer syllables and boldness. However, you must also consider the region. Some domain names are not suitable for It is easy for Chinese people to pronounce words, but it is difficult for European and American people.

Step Three: Website Planning

Based on the ultimate goal of the website, the website needs a planning process, such as the color tone of the website, the column settings of the website, etc. The purpose of website planning is In order to achieve the goals of the website, we plan the classification of the website, the content under the classification, etc.

The specific contents include:

1. Confirmation of the overall style of the website, generally mainly the determination of the style of the homepage of the website.

2 Tone: Generally, if a company or enterprise has its own CI design, it is best to use the elements of the original CI design to ensure the unity of the company's overall image. If there is no standard CI design, then the main The color tone depends on the designer's preference. However, blue and red are more suitable for traditional enterprises, but they must be solemn and do not use colors that are too frivolous. Or you can choose colors according to the characteristics of your own products. For example, children's products can use warm colors such as orange and red, and florists can use green. Websites that need to be unique, such as games and rock music, can even use black. In short, the website should establish a main color of its own.

3. Typography style: Currently, the mainstream ones have a width of 800 pixels, and some use a width of 1024 pixels. 1024 pixels is more and more accepted by users because of the large available space. However, You need to consider whether your target users still use a large number of 800×600 resolution monitors. If you are a website related to agriculture, your target users are a large number of rural users. Considering that the machines they use may be relatively backward, Then you're better off using a design with a width of 800 pixels.

4. The layout of navigation, content, etc.: navigation mainly includes horizontal and vertical layout, and the content is mainly 2-column or 3-column.

5 Column planning: It is to outline the column structure diagram of the website, also called SiteMap diagram. You can use Microsoft Viso and other tools to draw these structures. Generally, the column settings are considered based on the overall positioning of the website. , and at the same time, you must also consider whether there is such content, and do not be greedy for everything and cause many columns to have no content at all after the website is launched. The column serves the operational purpose of the website. For example, if the website is to promote the company's image, then it is very appropriate to include an "About Us" in the main column. However, if the website's goal is to operate an e-commerce website, "About Us" ” should not be placed in the main column.

Points that some websites need to pay attention to:

1 Some websites like to place some completely irrelevant content on the home page, such as placing a weather forecast column, which is meaningless and appears Very unprofessional.

2 Some websites like to use a large amount of flash without compression, which consumes a lot of bandwidth, and generally users will lose interest if they cannot open your page in 2-3 seconds, so be careful. Use too large a flash.

3 Before launching the website, be sure to test resolution support. Currently, the resolutions of client machines have become diversified, including widescreen, high-resolution screens, etc. Your website needs to be tested. Whether it can be viewed at various resolutions.

4 Support for different browsers. For public-facing websites, you need to consider issues with different browsers, such as support for FireFox browsers, etc.

These are all issues that need to be considered when planning the website.

Step 4: Hardware platform construction

Any software cannot be separated from the support of the hardware platform, and the same is true for website systems. In addition to traditional servers, websites also need the protection of public network bandwidth resources. It is a better choice for small and medium-sized enterprises to choose IDC (database center). Of course, it is also an option for large enterprises or operating units to establish a small IDC and then rent the bandwidth separately.

After choosing a suitable IDC, you need to determine whether to use hosting or virtual hosting (space rental). You can learn more about the advantages and disadvantages of the two methods in other topics in the forum. The main issue is the cost. If the user's website is a test site or the site is expected to have very small traffic, you can choose the virtual host method. If If you have enough budget, it is recommended to use hosting.

When choosing a hardware platform, you must also consider your own system issues. When choosing a virtual host, you must first clarify whether there is basic software support to support the user's website system.

Step 5: Select the software implementation platform

There are two ways to build the software for the website itself, directly using simple HTML to build a static website, or using several mainstream content release system.

The advantages of HTML websites are simplicity and low cost. Of course, the disadvantages are also very obvious. The update process is relatively complicated and takes a long time. It can be used for some simple websites that do not need to be updated (of course there are basically no websites that do not need to be updated) or websites that have a long update cycle and do not have strict requirements on update time.

Most other websites should choose a mature content publishing system, or develop a simple content publishing system to support their own website.

Step 6: Web page development

No matter what content management system is used, static pages must be developed in advance, at least most of them. Generally, if It is a simple content management system developed by myself, which can synchronize page production and programming, that is, art editors and programmers work together at the same time. After the art editor completes the HTML program of the page, the programmer adds jsp, asp, php and other codes. This is also the disadvantage of developing your own content publishing system, because there is no complete software design, and the background application is basically based on the performance of the front desk. Every time you modify the art editor and technology, you basically have to mix them together and influence each other. These are not good software development. model.

If you use a commercial version of the content management system, you generally need to prepare a static page (HTML page) first, and then use tags and other means to generate a template on it, which is called by the content management system.

Step 7: Template production

Template is a technology commonly used by existing mainstream content management systems. Whether using tags or existing program technologies such as jsp, all static The data that needs to be changed in the HTML page is connected to the database, and the background content management system manages the content in the database so that the content in the database can be displayed on the template conveniently and quickly.

Several mainstream content publishing systems use tag technology that is easier for non-technical people to understand. The design of dynamic templates can be completed by setting simple tags in HTML. It gets rid of the problem that templates require skilled programmers to write.

Step 8: System Go Online

After the template design is completed and debugged, the entire system needs to be built in the aforementioned IDC, which is often referred to as system go online.

The most important task when the system goes online is debugging:

1 Functional debugging, the development environment and the production environment are not always completely consistent, and a complete process needs to be carried out during the system online process test.

2 Performance debugging, adjustment of various parameters of the production environment to ensure that the system is presented to users in the best condition

3 Content debugging, initialization of website content one by one, and review , because after the website is online, all the content can be seen by outsiders. If there are errors, it will not be good.

Step 9: Website Promotion

For a newly launched website, website promotion is very important, whether the purpose of the website is to promote a company or operate an e-commerce platform. All require a lot of publicity.

The existing publicity methods mainly include:

1. Search engine bidding ranking;

2. SEO optimization of the website itself;

3. Advertising in various online media or other media, such as portal websites, major forums related to website content, traditional TV, newspapers, etc.