How do b2b websites make money? How do b2b websites make money?

What are the main profit models of B2B?

Today, with the development of e-commerce, many traditional enterprises have begun to test e-commerce and regard e-commerce as the second profit growth point. How do they make a profit? Bian Xiao will analyze the main profit models of B2B enterprises in China at present. At present, there are two domestic B2B e-commerce models. One is that large enterprises build B2B e-commerce websites to carry out e-commerce, and enterprises reduce costs and increase sales through e-commerce, such as online procurement and online distribution launched by Haier and Lenovo.

The other is a third-party e-commerce platform. There are more than 30 million small and medium-sized enterprises in China. Due to the limitations of their own conditions, only more than 2 million SMEs have websites.

With the increasing awareness of B2B websites among small and medium-sized enterprises, most small and medium-sized enterprises hope to conduct e-commerce and online marketing through third-party e-commerce platforms. Such as publishing and inquiring supply and demand information through the third-party e-commerce platform, conducting online communication and business negotiation with potential customers, etc. There are two kinds of third-party e-commerce platforms: integrated platforms. Refers to e-commerce websites that can serve multiple industries and fields, such as Alibaba, Netsun business treasure, HC, global sources and China suppliers. Industry vertical platform. Specify an e-commerce website located in a specific professional field. Such as China Chemical Network, China Medicine Network, China Clothing Network, China Textile Network, Electromechanical Home, etc.

The following are the main ways of China's current B2B profit model:

First, B2B profit model-advertising

1. Text advertisement: keywords, text, links, information and articles are all embedded with different colors of text.

2. Picture advertisement

3. Dynamic advertising flash, etc.

4. advertising alliance shared advertisements on famous websites.

5. Mail advertising

6. Commercial investigation and delivery

Second, B2B profit model-search

1. keyword bidding ranking refers to the ranking obtained by customers by searching keywords.

2. Hot words go directly to stores or corporate websites.

Third, B2B profit model-selling their own products

1, such as China supplier of Alibaba, Tong.

2. Industry management software

3. Membership level of the website

4. Enterprises set up stations.

Four. B2B Profit Model-Value-added Services

1. Customer information, frontier information service and mail service

2. Charged services and offline services of senior business associations.

3. Excellent blog post consulting service

4. Download e-magazine.

5. Industry Development Report

6. Website data analysis report

7. Expert online information service.

8. Hu Sen Publishing Company

Verb (abbreviation of verb) B2B profit model-transaction

1. Transaction commission

2. Payment service

3. Online business intermediary

4. Online auction

5. Witkey offers a reward.

6. Logistics services. This is the late stage of the development of the Internet.

The Profit Model of Intransitive Verb B2B —— Offline Service

1, network marketing planning

cultivate

3. Exhibition

4. Industry chambers of commerce, seminars and summit forums.

5. Group buying

Seven. B2B Profit Model-Business Cooperation

1. government and industry associations

What are the main profit models of B2B?

First, the profit model of C2C is:

1. Membership fee

Membership fee, that is, membership service fee, refers to the fees charged by C2C website to provide members with online shop rental, company certification, product information recommendation and other service combinations. Because it provides an effective service combination and can better meet the needs of members, the fees of this model are relatively stable. Pay the fee in the first year, and the customer needs to renew the fee when it expires in the second year. After the renewal, the service will continue in the next year. Members who do not renew their fees will be restored as free members, no longer.

2. Transaction commission

Trading commission is the main profit source of C2C website at any time. Because C2C website is a trading platform, it provides opportunities for both parties, which is equivalent to exchanges and supermarkets in real life. Collecting commissions from transactions is the embodiment of its market nature.

3. Advertising expenses

Enterprises use valuable positions on the website to put all kinds of advertisements, price advertising spaces according to website traffic and website crowd accuracy, and then sell them to customers through various forms. If the C2C website has enough visits and user viscosity, the advertising business will be very large. However, due to the consideration of user experience, C2C website has not fully opened this business, and only a few advertising spaces are open irregularly.

4. Search ranking bidding

The richness of goods on C2C website determines the frequency of buyers' search behavior, and the wide application of search determines the importance of ranking goods and information in search results, which leads to the business of bidding according to search keywords. Users can put forward the price that they think is suitable for a certain keyword, and the highest bidder wins in the end, and users' products can get competitive rankings in effective time. Sellers are willing to spend money only if they are aware of the potential benefits brought by bidding.

5. Pay the link fee

Payment has always been a bottleneck restricting the development of e-commerce. It was not until Alibaba launched Alipay that the online payment business was promoted to some extent. Buyers can first transfer the advance payment to the personal account of the payment company through online banking, and then notify the payment company to transfer the payment to the seller's account after receiving the goods sent by the seller, so that buyers don't have to worry about not receiving the goods, and sellers don't have to worry about not receiving the money. The payment company will charge a handling fee according to a certain proportion of the turnover.

Second, the profit model of B2B is:

1, a B2B industry website with product supply and procurement information service as its main business model.

This kind of website should establish a product database with complete classification, many product varieties, perfect product parameters and detailed product introduction, pay special attention to the quality of product information, constantly update it, release more latest, truest and most accurate product information in time, improve the purchasing experience in an all-round way, and attract more buyers and suppliers to publish and browse information on the website. It mainly collects membership fees, advertising fees, bidding ranking fees and basic service fees for network marketing from small and medium-sized supplier enterprises.

2. B2B industry websites with franchise agency service as the main business model.

Enterprises whose products directly face consumers will generally find franchisees and agents to sell their products. Generally, the business model of such enterprises is design+sales or design+production+sales. This kind of website is designed around the needs of brand companies and distributors. For example, clothing websites should do a good job in industry information such as trends, galleries and fashion trends, comprehensively collect clothing brand information, and establish a huge and accurate database of franchisees and agents. The profit model of such websites is mainly to collect advertising fees and membership fees from brand enterprises, especially advertising fees will account for a large proportion.

3. B2B industry websites with OEM information service as the main business model.

Industries that focus on production outsourcing services have the following characteristics: the profit model of this kind of B2B industry websites is to collect money from factories, find better orders for factories, provide on-the-spot photos of factories, and ensure the truthfulness, richness and accuracy of factory production strength information.

4. B2B industry websites with small online wholesale trading services as the main business model.

To operate this kind of website, we should know the needs of retailers very well, establish a perfect online credit system and a perfect payment system, with rich products and detailed information. At present, comprehensive and large-scale websites are more likely to succeed.

5. B2B industry websites with the main business model of providing online trading services for bulk commodities.

The profit model of such websites is mainly to collect trading commissions, provide industry analysis reports and hold industry conferences. Third-party partners can be used to solve the problems such as the integrity audit of buyers and sellers, the security of payment, the speed of logistics and so on. To enter this kind of website, we must first choose the right industry, and secondly, the threshold is relatively high, which can be developed in some emerging markets.

6. B2B industry websites with competitive intelligence services as their main business model.

The core management of the team must have an industry background, otherwise the information source cannot be found and large enterprises are unwilling to buy it. It is suitable for analysts who resign from such websites and people with certain industry background, such as trade associations, chambers of commerce, traders, etc. The market demand is relatively large, and many industries allow several websites to survive. The profit model includes membership fees, report sales, consulting, periodicals, conferences, advertising fees, etc.

7. B2B industry websites with business opportunity channels and technical community services as their main business models.

The profit model of technical community includes: recruitment and job search service, technical conference service, training school advertisement, software advertisement service, equipment advertisement, etc. More importantly, it is necessary to increase user stickiness for the business opportunity column, serve technical novices and technical experts well during operation, let experts show themselves and products in the community, get spiritual satisfaction, let novices learn knowledge here, ask technical experts questions, and let the technical community have internal motivation and obtain long-term sustainable development. Generally including: Q&A, Blog, Gallery, Recruitment, Download, Personal Space, Weibo, Conference and other columns.

8. The main business model is B2B industry website+business journals and industry encyclopedia.

Be sure to control the cost, don't print too much at first, and use offline channels to promote it. Generally, they will participate in exhibitions all over the country and distribute them to target readers and advertisers free of charge through express delivery, so as to find more customers who recognize paper media, and the distribution must be accurate. The profit model is as follows: front cover, front color page advertisements, inserts, headers, footers, bookmarks and the right side of the general catalogue can all be presented to customers who buy front color pages and front back covers, including interviews, soft articles and other promotional services, and can also improve the integrity of the website.

9. The main business models are B2B industry websites+business journals, industry encyclopedias+exhibition and conference services.

Generally, such websites need to establish good relations with industry executives when holding meetings, including associations, local governments, universities and research institutes. We need their support during the meeting to make the meeting more advanced and let more senior enterprises participate. It can be operated in combination with the B2B industry community, attract the attention of industry users through the community, and then call these users together to solve some problems.

10, with B2B industry website+domain name space+website construction+search engine optimization service as the main business model.

Doing this kind of website well requires the team to have experience in enterprise website construction and operation, industry website operation and enterprise website search engine optimization ranking. Some companies with corporate website construction background and corporate network marketing promotion service background are choosing this model to build B2B industry websites, and the profit model is relatively mature. However, many companies lack the operating background of B2B industry websites, which leads to the display of B2B industry websites and does not play a substantial role in promotion. Companies that successfully operate B2B industry websites will be more successful if they choose this business model.

Third, the profit model of B2C is:

1. Charge service fee;

2. Membership system, which charges membership fees according to different ways and service scope;

3. Reduce the price and expand the sales volume. The low price has attracted online buyers, the click-through rate has increased, and the number of visitors has continued to climb.

Please discuss the profit source of B2B e-commerce model?

Sell products to related enterprises through online mode.

What is the business model of the cellular website, belonging to B2C or B2B, and what is the main profit model?

Websites are generally platform mode, that is, while attracting a large number of users through free means, while extracting profit points through enterprise participation, advertising revenue makes money! So the hornet's nest website is neither b2b nor b2c! Make a profit by advertising!

How do horizontal and vertical B2B e-commerce exchanges make profits respectively?

Horizontal B2B e-commerce profit sources:

1, transaction fee A certain amount of transaction fee is charged for the transactions reached on the website, usually according to a certain proportion of the transaction amount.

Buyers and sellers are the main sources of income for the website. 2, auction commission online auction commission, the advantage for the seller is that if the transaction fails, there is no need to charge.

3. Software license fee is the main source of most B2B platform software.

4. Advertising expenses

5. Sell the "content" and collect and sort out the manufacturer's catalogue, customer information, performance trends, etc.

6. Return when saving costs The electronic market brings considerable cost reduction to both buyers and sellers, and the website makes a commission from the product price difference. The advantage is that the return on investment by adopting the new trading model will be incorporated into the profit channel, and if the cost does not decrease but increases, there is no need to pay.

7. Other service profits provide services such as logistics, capital flow and application software, and share profits, such as letters of credit provided by credit card companies. The profit source of vertical B2B e-commerce is 1, and the advertising cost is very professional. The customers they face are all in the industry, and the potential purchasing power of advertisements is also great. The advertising cost of vertical websites is higher than that of horizontal websites. 2. Online auction charges a certain percentage of transaction fees to successful sellers, and can also charge information fees to users, that is, database usage fees. I study e-commerce, so I know some related knowledge. I hope the information I provide can help you, and I hope you can support me a lot. 2、

What are the profit models of C2C, B2B and B2C?

First, the profit model of C2C is:

1. Membership fee

Membership fee, that is, membership service fee, refers to the fees charged by C2C website to provide members with online shop rental, company certification, product information recommendation and other service combinations. Because it provides an effective service combination and can better meet the needs of members, the fees of this model are relatively stable. Pay the fee in the first year, and the customer needs to renew the fee when it expires in the second year. After the renewal, the service will continue in the next year. Members who do not renew their fees will be restored as free members, no longer.

2. Transaction commission

Trading commission is the main profit source of C2C website at any time. Because C2C website is a trading platform, it provides opportunities for both parties, which is equivalent to exchanges and supermarkets in real life. Collecting commissions from transactions is the embodiment of its market nature.

3. Advertising expenses

Enterprises use valuable positions on the website to put all kinds of advertisements, price advertising spaces according to website traffic and website crowd accuracy, and then sell them to customers through various forms. If C2C website has enough visits and user viscosity, the advertising business will be very large. However, due to the consideration of user experience, C2C website has not fully opened this business, and only a few advertising spaces are open irregularly.

4. Search ranking bidding

The richness of goods on C2C website determines the frequency of buyers' search behavior, and the wide application of search determines the importance of ranking goods and information in search results, which leads to the business of bidding according to search keywords. Users can put forward the price that they think is suitable for a certain keyword, and the highest bidder wins in the end, and users' products can get competitive rankings in effective time. Sellers are willing to spend money only if they are aware of the potential benefits brought by bidding.

5. Pay the link fee

Payment has always been a bottleneck restricting the development of e-commerce. It was not until Alibaba launched Alipay that the online payment business was promoted to some extent. Buyers can first transfer the advance payment to the personal account of the payment company through online banking, and then notify the payment company to transfer the payment to the seller's account after receiving the goods sent by the seller, so that buyers don't have to worry about not receiving the goods, and sellers don't have to worry about not receiving the money. The payment company will charge a handling fee according to a certain proportion of the turnover.

Second, the profit model of B2B is:

1, a B2B industry website with product supply and procurement information service as its main business model.

This kind of website should establish a product database with complete classification, many product varieties, perfect product parameters and detailed product introduction, pay special attention to the quality of product information, constantly update it, release more latest, truest and most accurate product information in time, improve the purchasing experience in an all-round way, and attract more buyers and suppliers to publish and browse information on the website. It mainly collects membership fees, advertising fees, bidding ranking fees and basic service fees for network marketing from small and medium-sized supplier enterprises.

2. B2B industry websites with franchise agency service as the main business model.

Enterprises whose products directly face consumers will generally find franchisees and agents to sell their products. Generally, the business model of such enterprises is design+sales or design+production+sales. This kind of website is designed around the needs of brand companies and distributors. For example, clothing websites should do a good job in industry information such as trends, galleries and fashion trends, comprehensively collect clothing brand information, and establish a huge and accurate database of franchisees and agents. The profit model of such websites is mainly to collect advertising fees and membership fees from brand enterprises, especially advertising fees will account for a large proportion.

3. B2B industry websites with OEM information service as the main business model.

Industries that focus on production outsourcing services have the following characteristics: the profit model of this kind of B2B industry websites is to collect money from factories, find better orders for factories, provide on-the-spot photos of factories, and ensure the truthfulness, richness and accuracy of factory production strength information.

4. B2B industry websites with small online wholesale trading services as the main business model.

To operate this kind of website, we should know the needs of retailers very well, establish a perfect online credit system and a perfect payment system, with rich products and detailed information. At present, comprehensive and large-scale websites are more likely to succeed.

5. B2B industry websites with the main business model of providing online trading services for bulk commodities.

The profit model of such websites is mainly to collect trading commissions, provide industry analysis reports and hold industry conferences. Third-party partners can be used to solve the problems such as the integrity audit of buyers and sellers, the security of payment, the speed of logistics and so on. To enter this kind of website, we must first choose the right industry, and secondly, the threshold is relatively high, which can be developed in some emerging markets.

6. B2B industry websites with competitive intelligence services as their main business model.

The core management of the team must have an industry background, otherwise the information source cannot be found and large enterprises are unwilling to buy it. It is suitable for analysts who resign from such websites and people with certain industry background, such as trade associations, chambers of commerce, traders, etc. The market demand is relatively large, and many industries allow several websites to survive. The profit model includes membership fees, report sales, consulting, periodicals, conferences, advertising fees, etc.

7. B2B industry websites with business opportunity channels and technical community services as their main business models.

The profit model of technical community includes: recruitment and job search service, technical conference service, training school advertisement, software advertisement service, equipment advertisement, etc. More importantly, it is necessary to increase user stickiness for the business opportunity column, serve technical novices and technical experts well during operation, let experts show themselves and products in the community, get spiritual satisfaction, let novices learn knowledge here, ask technical experts questions, and let the technical community have internal motivation and obtain long-term sustainable development. Generally including: Q&A, Blog, Gallery, Recruitment, Download, Personal Space, Weibo, Conference and other columns.

8. The main business model is B2B industry website+business journals and industry encyclopedia.

Be sure to control the cost, don't print too much at first, and use offline channels to promote it. Generally, they will participate in exhibitions all over the country and distribute them to target readers and advertisers free of charge through express delivery, so as to find more customers who recognize paper media, and the distribution must be accurate. The profit model is as follows: front cover, front color page advertisements, inserts, headers, footers, bookmarks and the right side of the general catalogue can all be presented to customers who buy front color pages and front back covers, including interviews, soft articles and other promotional services, and can also improve the integrity of the website.

9. The main business models are B2B industry websites+business journals, industry encyclopedias+exhibition and conference services.

Generally, such websites need to establish good relations with industry executives when holding meetings, including associations, local governments, universities and research institutes. We need their support during the meeting to make the meeting more advanced and let more senior enterprises participate. It can be operated in combination with the B2B industry community, attract the attention of industry users through the community, and then call these users together to solve some problems.

10, with B2B industry website+domain name space+website construction+search engine optimization service as the main business model.

Doing this kind of website well requires the team to have experience in enterprise website construction and operation, industry website operation and enterprise website search engine optimization ranking. Some companies with corporate website construction background and corporate network marketing promotion service background are choosing this model to build B2B industry websites, and the profit model is relatively mature. However, many companies lack the operating background of B2B industry websites, which leads to the display of B2B industry websites and does not play a substantial role in promotion. Companies that successfully operate B2B industry websites will be more successful if they choose this business model.

Third, the profit model of B2C is:

1. Charge service fee;

2. Membership system, which charges membership fees according to different ways and service scope;

3. Reduce the price and expand the sales volume. The low price has attracted online buyers, the click-through rate has increased, and the number of visitors has continued to climb.