What do Kiehl members think about online and offline?

It depends on how you apply for membership.

Members of Kiehl's can apply in physical stores, which means they are offline members; If it is handled online on the platform, it is an online member.

Members of the Kiehl's family will receive gifts from the Kiehl's family on birthdays and festivals. For example, the gift for March 8th is a Kiehl's 30g hand cream (very sweet, a small one can be carried around and used anytime, anywhere). Members have spending points (double points twice a year, double points for birthday shopping), and the points can be exchanged for corresponding gifts.