When is the best time to send text messages to find customers every day? Supplement: If it is telemarketing, when is the best time to call?

Hello, I'm the telemarketing manager of China Mobile Guangdong Customer Service Center, and I'd like to share my project management experience in telemarketing in recent years:

First, do a good job in frequency management of customer numbers.

The so-called frequency management is the frequency at which you call customers. According to the mobile standard, a customer can only be disturbed once every three months at most, so that customers can not only be concerned, but also be harassed.

Second, manage outbound call scripts.

The so-called script is the draft before you contact the customer. You'd better list your opening remarks, product introduction and marketing, fees and preferential rules, closing remarks, etc. In a standardized format. Think clearly about what problems customers may ask, how to deal with them, how to combine the advantages of our products with the needs of customers, and write them in clear language in the script. In addition, it is best to make a list of FAQs, and write out the customer's questions and your answers, which you can collect or think of in order to answer.

Third, channel combination marketing.

It is polite to inform you in advance by SMS. If the customer really doesn't want to answer your phone, he will reply to your message in advance to let you know how many customers are willing to be contacted by you. In addition, after the phone call, it is best to take a photo of your product and send a MMS photo to the customer to let the customer know a little about your product.

Fourth, customer data management.

In addition to the customer information you mentioned, after each contact with customers, whether it is a successful visit or a failed visit, whether it can be successfully marketed after a successful visit, when it is most appropriate for different customers to contact, how long it is most reasonable for different customers to contact, what personalized requirements customers have for your products, and whether customers will continue to use your products or put them on hold in the future. . . These are all things that you must record in detail, which is very helpful for you to keep in touch with customers.

Five, after-sales telephone call back

Successful sales are only the first step in marketing. Don't forget to be kind to the old customers who buy your products. It is suggested to pay a after-sales visit to every customer who orders, understand the use of products and collect customer opinions.

Six, gradually establish an index system

The establishment of quantitative indicators such as successful sales rate, successful visit rate and customer return visit rate can quantitatively evaluate the effect of the telemarketing project carried out by ourselves and accumulate a good data foundation for improving the project development level.

Telemarketing has the function of "low cost, high income, high contact and high evaluation", but if it is not used properly, it will not only have a high failure rate, but also may smash your brand. In a word, this is a very huge and practical marketing system, so don't just want to make a phone call.

The above is a little advice. You can also ask me if you have any questions about telemarketing. The code word is hard, please give points, thank you!