Three model essays on TV column planning

TV column planning means that all important columns should be placed on the hour or half an hour, which is the most convenient time for viewers to remember. This is a viewing habit. When the time comes, viewers usually search the whole channel. At this time, if a good column is broadcast, it will hold him back, so the program arrangement should be adjusted in time and objective. The following is a sample of TV column planning case I brought to you. Please refer to.

Model case of TV column planning 1

The first part: the realistic environment

I. Background analysis

People who have lived in the city for a long time have not enjoyed a relaxing holiday, but have to go to the wilderness and endure the wind and rain. This seems incredible to some people, but in recent years, an activity called field survival training has attracted many fans. Many people who have been trained say that it is a good feeling to challenge their own limits and throw themselves into the almost primitive wild life and hone their increasingly fragile body and will in urban life. Urban people break through the box space and go out of the cement forest to prepare maps, compasses, kettles and food? How many hours on foot? Mini? Travel in the wild, get close to nature and experience some adventure excitement and the fun of living in the wild, so as to adjust the urbanized life and modular mood. This activity is full of unknowns and challenges, and the wonderful prize has a strong attraction and appeal to the audience.

Second, the planning motivation

Spreading survival in the wild, learning sports knowledge by experience, training teams to build a big stage for teenagers' quality training and military training to participate in national fitness. Guide adults' way of thinking and educational awareness, make them consciously have such a desire and impulse, let children participate, and provide children with opportunities for quality education. At the same time, the program can narrow the distance between parents and children, and provide a platform for enterprises and institutions to integrate and build teams.

Part II: Program Settings

I. Program Name: Outdoor Brave

Second, the program category: outdoor survival, outdoor competitive variety shows.

3. Target audience: The main target audience is young people aged 65,438+02 ~ 35. Their comprehensive characteristics are: love of fashion, pursuit of fashion, love of excitement, enthusiasm and persistence, loyal supporters of entertainment programs, and more importantly, they are also active participants.

4. Program Positioning: Everyone who is young, fashionable and loves life can take a walk on the platform built by the program. Show? The last one. And through participating in competition activities, experience typical outdoor projects, learn outdoor knowledge, understand profound truth, tap their own potential, refine team spirit, and enhance team cohesion and centripetal force.

Verb (abbreviation of verb) program form: show the audience the real game situation of invited guests (players). Every program strives to be personalized. It shows different characteristic contents through different competitions, serves different audiences, and records and tells in different ways. By participating in and watching a series of competition activities, contestants and spectators can learn outdoor knowledge, expand training, team consciousness and innovative spirit, and reflect the training consciousness of comprehensive quality. 6. Program features: In view of the identity and age of the invitee, different project locations were chosen, so the festival was broken.

The disadvantages of single purpose and venue of TV programs enhance the diversity and interest of programs.

VII. Basic framework of procedures

Moderator's opening remarks: Say hello to the audience, welcome the contestants and explain the program location.

Introduce coaches and players: introduce the coaches and guest players who participated in this program.

Content of this competition: introduce and demonstrate the competition items to be played in this program.

Peak matchup: The players have a wonderful and exciting outdoor game competition. Use various special effects to enliven the atmosphere of programs and games and enhance the appreciation of programs.

Award of competition results: Award prizes and certificates to the winners.

The feelings of the guest players: To sum up this activity, the guests' self-description of this activity is inspiring. Next program preview: a brief introduction to the content and participants of the next program.

Subtitles and activity tidbits: the tidbits behind the stage of this activity.

Eight. Content arrangement

The content arrangement of this program can be determined according to the specific situation, and the arrangement of each period is not necessarily consistent, and there are certain differences for different guests and players. Here is only a rough process template to illustrate:

1, determine the players to be invited.

2. Arrange reasonable activities according to the players.

3, according to the specific situation to determine the need to invite competition related professionals.

4. Design and production of project program steps

5. Location arrangement

5 6. Determine the arrangement of work, facilities and equipment for all relevant personnel.

7. After the preliminary work, you can enter the recording stage.

8. After recording, post-production finishing.

Part III: Formulating strategies

I. Moderator: * * * (Make it youthful and fashionable)

Second, invited host: according to the different content of each competition, invite different professional coaches.

Third, the program goal: creation? Everyone wants to see it. Everyone loves it? Create TV brand programs with high ratings, competitiveness, appeal and popularity.

Four. Staffing:

Producer, director, assistant director, photographer, post-processing, outreach?

Verb (abbreviation for verb) program production and broadcast cycle

The broadcast cycle is set to once a week.

Each class lasts 40 minutes. Part IV: Marketing Promotion

I. Feasibility analysis of the scheme:

The richness and diversity of outdoor sports create unique conditions for outdoor competitions. Such a program with this background has natural attraction and guidance in today's society, which advocates health and exercise, and will certainly be strongly concerned and welcomed by the audience.

The shooting of such programs is mainly documentary, and the requirements for pre-production equipment are not very strict, and post-production is relatively easy. Generally speaking, it can be done without a lot of capital investment. With strict planning and personnel in place, it is entirely possible to produce a successful program.

In order to get ideal ratings, we should conduct in-depth research and discussion on the choice of players and the psychological needs of the audience. It is necessary to popularize the content arrangement and projects as much as possible to attract the attention and recognition of the audience. We will also discuss the grasp of the project, the establishment of the hosting style and the program structure, and listen to the opinions of experts.

Second, packaging and promotion.

This program is an education and sports program. In order to make this column into a high-quality brand column with certain value and influence, besides the quality and quality of the program itself, packaging is equally important. Through the packaging of the program content, the hidden quality is displayed in the most direct way in a way that is easy to identify and remember.

Chromatographic column packaging specifically includes:

1, the first length of the title is 15?

2. The length of a promotional film is 20?

3. The length of transition section between plates is 10?

4. A template introduced by guest coaches and players.

5. Is the project introduction film 15?

6. There are several templates to deal with the wonderful moments in the competition.

7. What is the length of the ending 30?

8. Some background music and special effects music

Third, program promotion:

1. Online media: promoted through Sohu.com, Sina.com and Baidu Post Bar, and the videos are uploaded to major portal video websites such as Tudou.com and Youku Video.

2. Print media: conduct full-page publicity in well-known print media.

3. TV media: TV stations give publicity for a certain period of time before and during the broadcast of the program.

Model essay on TV column planning II

First, background analysis:

The TV programs aimed at the youth groups of the post-80s and post-90s have sprung up. They are the main force of society and a strong backbone. They live in the spring breeze of reform, but they struggle in the competition. Some of them have just started their careers and are confused and frustrated, but more of them are struggling young people. After 90, I am studying in colleges and universities. Such a special group can represent almost all social strata. Their emotional stories include topics such as family, education and gender feelings. , making the content of this program extremely inclusive and enjoyable. While opening a psychological window for young people, it also resolves various generation gaps between this generation and their families. The name of the program is Melody of Youth, where youth includes all aspects. The universality and compatibility of the topic make the column fresh and refined and close to life.

Second, the planning motivation:

The post-80s generation, who are now active in the society, is a very powerful youth group. They have dreams, but when dreams meet reality, they are always full of dreams, and reality is very backbone. They pursue their dreams in their own world, but in the process, there will be many problems caused by stories. Their stories cover a wide range and are closely related to each of our families. There is a generation gap between many children and their parents now. How to solve it, at the same time, we can put.

Dreams come true on the way to life? This is our concern. So planning such a project.

They are the main force in the development of this era, pay attention to their stories, solve their life and emotional problems, dialysis the inner world of young people, open their hearts, and let every young person have a heart that dares to pursue dreams, and fly their dreams in this most beautiful era of youth.

Third, the program settings:

Program Name: Melody of Youth

Program category: variety show.

Purpose of the program: Focus on the growth stories of teenagers, tell emotional stories from the perspective of the post-80s generation, face emotional puzzles, analyze emotional trends, and solve emotional contradictions, so that every young heart has the motivation and direction of dreams.

Fourth, the plan objectives:

The goal is to better reflect the living conditions of young people by reflecting their lives and thoughts, and to have a deeper understanding and understanding of them by understanding and observing their lives, emotions and work. At the same time, psychologists, presenters and peers are invited as judges' guests to create a relaxed and active atmosphere, open their hearts to them and make everyone's youth gorgeous because of their dreams.

Verb (abbreviation for verb) plans to locate:

Based on youth organizations, we will create a stage for them to realize their dreams and solve problems, help them establish a correct outlook on life, values and employment feelings, and make the program youthful, energetic and fashionable.

VI. Program Form:

The program takes the form of the host's appearance, inviting guests, setting up psychological teachers and guest groups, guests interacting with the audience, and the host's youth and vitality group guests. At the same time interspersed with story scene reproduction and telephone connection.

Seven, program content:

Next? Melody of Youth: Explain the gymnastics of this program.

1. The short film introduced by the peer hosts of the jury and everyone's interpretation of youth and dreams, plus the use of fast and slow shots. At the same time, add the melody of the music "Youth Album".

2. The host introduces himself, connects the words in series, leads to today's theme, and leads to today's protagonist and topic by using simple video playback of VCR. VCR is an introduction to draft girls who are active on the screen in recent years. Chen Lingyun, praised by the media as an expert in the draft, is a girl in the art department of Chongqing University. She is 2 1 year old and has participated in more than 40 draft competitions since 2008. She is a very controversial figure. She is young and full of dreams and goals for life. She is stubborn, but sometimes she faces her mother's weakness. But in sharp contrast, although my daughter said that she was in a good mood to participate in the draft, and in the eyes of her parents, her daughter was excellent and gentle since she was a child, but now she is so crazy to participate in these drafts that her parents regard as a mess, so her practice can not be supported by her parents or recognized by some people, but she thinks that she has done nothing wrong. She wants to change her life and family. The host used these contradictions to interview and play back the film to introduce. At the same time, she can invite the protagonist's parents or contact them by phone. Build a bridge between children and parents, so that Chen Lingyun can better understand his choice. He can not only take care of his parents' mood without neglecting his studies, but also really exercise himself in various competitions.

3. Increase the video playback of the interview between the caring observer and the protagonist of the program, so that the program is closer to life.

4. Interact with the protagonist through the questions of the guest group of the jury under the stage, and the host can also interact with the audience's participation and attention to the program through SMS and the Internet, in which the host plays a series role, making the whole program go smoothly and easily. Finally, love, communication and understanding are used to solve the problem of dream interpretation between Chen Lingyun and his parents.

In the last part, the guest group of the jury is used for comments and guidance, and then Chen Lingyun can perform a favorite program to push the atmosphere of the program to a climax, and finally the host will summarize it.

Eight, program features:

The program focuses on young people, analyzes their psychology, sets up guest comment groups and interactive video simulation reproduction. The program has strong inclusiveness and sense of the times, and can grasp the psychology of modern young people and solve fundamental problems.

Nine, program style:

Innovation and eclecticism. Pay attention to young people's growth, inspiration, young fashion trends, and delicate feelings.

Model essay on TV column planning 3

I listed: I am the planner.

Second, the purpose of the column:

Let the audience participate in the production of TV programs and make programs that belong to the audience.

Third, the column content:

The main content of this column is to audition in the whole country, and select the audience interested in TV program production as guests to come to the column group. With the help of the staff of the column group, they plan to make a TV program and broadcast it in a link of this column.

Attachment: Audience registration conditions:

1, very interested in TV program production, willing to participate in the program production, and do not need to be familiar with the TV program production process.

2, gender is not limited, age 20? Between the ages of 70, he is physically and mentally healthy and has a good mental outlook.

The audience must be non-professionals.

4, must abide by the rules and regulations of the TV station and the requirements of the column group.

5. Download the form on the website of the column group, fill in the real details and photos of recent life, and write a column plan book and send it to the column group mailbox together.

Four, column structure:

The pillar is divided into three small parts. What is the first set? I will succeed? , mainly shooting the whole process of making a TV program by guests, editing and playing, paying special attention to the more relaxed and interesting stories in the process. There are also some interviews with guests in the section. What is the second plate? Do I have something to say? It is mainly the host's interview with the guests, and the topic revolves around the feelings of the guests after doing TV programs. What is the third board? Program screening hall? , used to play the works of the audience, in which the host is also a guest.

Five, column requirements:

First of all, it is interesting to tell the interesting stories of the guests in the process of making their own programs, which can arouse the audience's desire to participate.

Secondly, I have some knowledge and show the audience some basic knowledge of TV program production.

Third, it is interactive. The column group helps the guests understand the production knowledge of TV programs, and some valuable ideas of the guests can be reflected in Taiwan Province to improve the production level and pertinence of Taiwan Province columns. This column also undertakes the task of collecting some information feedback from TV viewers.

Six, column broadcast:

It premieres at 20: 30 every Saturday night and repeats at 1 1: 00 on Sunday morning.

The whole program is 60 minutes long, and the time allocation is: opening 2 minutes, the first quarter 18 minutes, the second quarter 8 minutes, the third quarter 30 minutes, and the end 2 minutes.

Seven, production steps:

Organize special people to browse the forms submitted by the audience on Sunday and Monday for selection, and the selection at this time is to prepare for the next issue. Program planning, shooting and recording will be conducted from Tuesday to Friday, and post-production will be conducted on Saturday.

Eight. Feasibility analysis:

In today's society, countless TV programs have greatly enriched the audience's selectivity. Moreover, the audience's taste and cultural level are constantly improving, which makes them have higher and higher requirements for the production level and column style of TV programs. In order to arouse the interest of the audience, we must choose novel materials and have different column forms. At present, few domestic TV stations have a program that allows viewers to do TV by themselves. The production of this program will give the audience a refreshing feeling and I believe the effect will be good. Because viewers usually only passively accept the programs provided by TV stations, they have never done it themselves and are curious about it.

Technically, the main producer is the staff of the column group, but it is not difficult to make the audience do it independently as much as possible. Compared with other columns, the production cost is much less and the cost is not high, but the potential value brought by the guests is very great, which is also very helpful for the publicity of TV stations and column groups.

Nine, staffing:

Producer 1 name, 2 executive producers, 2 directors 1 name (New Year's Eve party planning book), 2 directors, 3 cameramen (also responsible for shooting or directing guest production), 3 post-producers and 6 guests.

X. Budget:

Take the first program as an example, producer 1 000 yuan, executive producer 800 yuan/person, host 750 yuan, director 750 yuan/person, cameraman 550 yuan/person, and post-production 500 yuan/person. Guest accommodation will be arranged by the column group, about/person in 320 yuan. After accounting, the production cost of each program is about 8920 yuan.

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