Channels for information dissemination

With the continuous deepening of reform in information technology, the number and types of news media are increasing day by day, people's pace of life has also accelerated, and news has entered the stage of reading headlines. The effective dissemination of news information depends on the novelty of the title. Below I will share with you the channels for information dissemination, welcome to read.

Channels for information dissemination

1 Simple new structure

The structure of news headlines is relatively fixed, and is generally extracted after integrating the news content, which can Make news headlines more refreshing. Follow the fixed structure of news titles and combine words with higher frequency of occurrence to replace single or complex news title structures. At present, readers can read the information they need through different news channels. Against this background, the categories of news headlines are also being constantly updated and improved. In recent years, with the development of news media, small auxiliary headlines have been added after the news headlines. This kind of composite news headline can not only make up for the shortcomings of a single headline, but also improve the shortcomings of complex headlines and subdivide the core value of the news content. A short paragraph of auxiliary titles is connected under the big title to create a new news title structure, which is both concise and rich. The structure of news headlines is relatively fixed and there are some drawbacks of complexity in the connections.

At this stage, most news titles adopt a structure of coexistence of topic and subtopic. This new type of news title structure not only highlights the incremental nature of the news title, but also makes it catchy for readers and leaves a lasting impression on their lips and teeth. It is an inevitable trend in the development of news media to set up this type of news headlines so that news headlines become increasingly concise and gradually replace cumbersome headline structures. Concise news headlines can not only save news space, but also ensure the continuity of readers' reading. In addition, the main title can summarize the full text

2. Lifestyle

Due to the popularity of the Internet and the rise of e-commerce, people's lives have also changed. In the past, we always spent a lot of time shopping in shopping malls or department stores. After visiting several shopping malls, people would be so tired that they would fall apart. Now, you can choose and buy items in the virtual mall on the Internet by simply clicking the mouse while staying at home. If you are tired of shopping in the online shopping mall, go to a music site or other entertainment site to relax and relax. In short, partying, shopping, watching movies, playing games, reading, collecting, swimming, discussing? As long as you like, you can solve it on the Internet. The time, cost, and mood are all much better than traditional methods. Of course, the Internet and e-commerce have brought convenience to people, but they have also brought new problems: children's Internet access, information pollution, family privacy issues, and e-commerce security issues have all brought us new challenges. How to deal with these problems correctly is something that everyone must consider in life. Working without leaving home every day makes it possible to use computers and the Internet to work. No matter what the task is, it can be completed anytime and anywhere through the transmission function of the network. In this way, you can work at any time at home or other places, instead of being limited to the office as before. Moreover, the time spent on the road is saved when commuting to and from work at home. Traffic jams no longer exist in the first half, and the traffic burden is also reduced. In the 21st century, working from home will become increasingly popular.

3. Consumption mode

Consumers no longer need to spend time choosing and waiting in line at the mall. They can use the e-commerce system to complete the entire shopping process at home. Online shopping, electronic payment, door-to-door delivery, etc. all give consumers in the 21st century the best choice.

4. Educational methods

Similarly, interactive network multimedia technology has brought great convenience to people’s education. Digital classrooms solve the educational problems of many time-poor professional students and working staff. Lectures, assignments, and reviews are all conducted online. As a method of distance education, online universities are accepted by more and more people.

Hunan University's School of Multimedia Information has officially opened its English and computer major courses, which have benefited many students a lot. Online universities break the limitations of time and space. You can learn the knowledge you want to learn remotely, providing opportunities for in-depth learning. Online universities will become a moving landscape on the education line.

Information dissemination channels brought by new media

1. Information collection

(1) Collection personnel. Traditional media has specialized departments responsible for information collection, and everyone can use new media to publish and receive information. (2) Collection channels. Traditional media is interpersonal communication. Under the conditions of new media, mass communication may occur for the first time. It is entirely possible for informants to use new media for mass communication and thus become the messengers of mass communication. It can also be seen from this that in the information collection process of new media dissemination, there are no professional channels. Personal experience or presence is a necessary condition for information collection, and universal participation ensures the diversity of information collection channels. It is these characteristics that ensure the timeliness and comprehensiveness of news information. (3) Control of information collection. Traditional media are “gatekeepers” and decide which content finally reaches the audience. In new media communication such as blogs, there are no gatekeepers. ?

2. Information content

(1) Content composition has diversified characteristics, all kinds of information are mixed and the coverage is extremely wide. This change in content composition reflects the essential characteristics of new media information dissemination. Even when disseminating current affairs news, new media fully reflects its own advantages and characteristics and provides a variety of original news information. The second main content spread by new media is various personalized topics and information, especially some private topics and information. The main medium for dissemination of this topic and information is the Internet. Personalized topics spread in online media also include the use of text and images to record what is seen, heard and felt in personal life in the form of diaries.

(2) Narrative method of information content: Oral communication with strong personalization. The very popular "Dialogue Show" on the podcast network is a typical example. It is worth noting that the oral communication of some new media such as podcasts, blogs, etc. on the Internet is not the spoken language of daily life. (3) Value orientation of information content: First, service. The second is entertainment. . The third is self-expression. ?

3. Information dissemination

(1) Time and space extension The super time and space capabilities of new media such as mobile TV, mobile TV, and online TV not only bring high efficiency to human beings , convenient information services, further breaking the regional monopoly of media and promoting cross-time and space integration between media.

(2) Interpersonal interactivity The so-called interpersonal interactivity is a generalization of the characteristics of interpersonal communication. Face-to-face communication between people is a kind of personalized interactive communication, and instant feedback is the driving force for communication. But in real life, because human nature is the sum of all social relationships, communication between people is still full of various power relationships, and it is impossible to achieve de facto equal interaction and communication. New media communication relies on the support of digital technology to make media communication interactive with interpersonal communication. Moreover, some new media communication can better reflect equality, such as Internet-based blogs, podcasts, wikis, etc. People communicate and communicate on these media platforms, and the various power relationships of their actual identities have restrictive effects on communication. Smaller than actual human-to-human transmission. As Fang Xingdong pointed out, people who have blogs have a dual identity. The identity of online blogs makes communication more equal and interactive. New media communication also breaks the identity restrictions between the sender and receiver of traditional media communication. A person can communicate with anyone at any time, anywhere, by sending mobile phone text messages, writing podcast logs, and initiating online group chats. ?Carry out mass communication and break through the discourse barriers of traditional mainstream media.

(3) Focusing: Anyone can disseminate information at any time through new media such as blogs and podcasts, and through continuous communication, small groups with like-minded interests can be formed.

Traditional media tends to have an undifferentiated and universal audience, but in new media it has begun to be divided into "niches" with similar tastes or related interests, such as various online game groups, outdoor travel forums, text message dating clubs, etc. The segmented communication of new media enables advertisers to place advertisements more purposefully and the advertising effect is more obvious. This communication feature brings foreseeable industrial advantages to new media, thereby laying the foundation for the development of new media.

IV. Compared with the media of communication, in the new media era, information dissemination mainly has four major characteristics:

First, interactivity. In the process of new media communication, advanced players can interact with network technology in various forms, which has brought about a fundamental change in the way of communication. The second is speed. New media realizes the dissemination of information, has the characteristics of greater dissemination, and opens up channels for dissemination media. The third is publicity. Due to its diverse forms, new media allows participants to communicate through their respective platforms, which allows anyone on the platform to become a subject. The fourth is diversity. New media continue to emerge, covering a wide range of contents, and their forms of expression show increasingly diversified characteristics.

5. In 2011, China will enter the era of micro-dissemination of network information.

The quasi-popularity of Weibo in the domestic intelligent transportation industry should only last for nearly half a year. No one has accurate data on how many Weibo users there are in China. This data changes too fast. Of course, the two major domestic Weibo giants, Sina and Tencent, currently claim that the number of users has exceeded 100 million. This is a huge figure. Eight rumors spread in the Internet era test government information disclosure

At present, the number of netizens in our country has reached 1.32 billion people, with more than 443 million mobile phone users. There are as many as 300 billion online messages every year. The content of mobile phone text messages is complex and diverse, and the good and bad are mixed. The spread of rumors and the generation of suspicion often stem from the scarcity of authoritative information. Only the disclosure of information can be effective. Eliminate all kinds of imagination in the minds of the people. As the famous French social psychologist Le Pen said, "The masses are not good at reasoning, but they are eager to take action." ?Therefore, it is not unusual for rumors to spread widely and turn into social crises. If in the traditional era, the spread of rumors was just an inter-oral communication effect, then in the Internet age, the spread of rumors may produce a "butterfly effect", and its destructive power is far greater than traditional communication. The generation of rumors is inevitable, and rumors themselves are not terrible. The key is that the government should take effective measures to control and eliminate rumors in a timely and effective manner. If the ground tone where rumors spread strongly is weak or even absent, then various distorted sounds will become strong sounds. ?Rumors stop being public? However, it is regrettable that government websites have not done enough in this regard. Recently, the Information Office of the State Council, the General Office of the State Council and the China Electronic Information Industry Development Research Institute released the results of the fifth (2006) Chinese government website performance evaluation. It shows that there is a big gap between the public's satisfaction and awareness of government websites and the imagination of the competent authorities. The reason is related to the low level of government information.