What are the promotion methods of Taobao 6 18 activities?

The promotion methods of Taobao 6 18 activities include marketing SMS, content channel promotion and paid traffic promotion. 1. Marketing SMS: Inform store customers that our store is carrying out promotional activities to promote users' purchase and increase transaction volume. 2. Promotion of content channels: In order to let more people know about our store's 6 18 activities, the promotion of content channels should not be missed. 3, paid traffic promotion: test the daily data of shops, people and channels.

What are the promotion methods of 1 .taobao618?

1, marketing message

As a common means of promotion, marketing short message is used to inform shop customers that there are promotional activities in our shop, so as to promote users' purchase and increase transaction volume.

For different customers in different scenes, the content of the short message we want to send is also different.

2. Promotion of content channels

In order to let more people know about our store's 6 18 activities, the promotion of content channels should not be missed.

(1) Micro-Amoy: With the prominent importance of this traffic portal, micro-Amoy promotion is also a promotion method that sellers and friends can't miss.

In addition to its own store customers, it will also attract a large number of micro-amoy fans. Doing activities in Weitao can not only better maintain fans and increase their stickiness, but also gain benefits for the store and increase the transformation of the store through activities.

(2) Live broadcast promotion: The live broadcast channel is also welcomed by many sellers now, because it is the most direct and closest channel to interact with fans, with rapid traffic explosion and high conversion rate.

3. Paid traffic promotion

(1) Preparation of through train scheme:

The products that stores participate in 6 18 activities are basically the current explosions, such as the summer styles of clothes, so it is necessary to make a plan with high weight in the promotion of through trains.

Secondly, the drainage scheme or promotion plan needs to arrange the quantity and intensity reasonably according to the process of water storage period, pre-sale period, preheating period, explosion period and backflow period, and it is best to plan it in the form of table.

(2) Preparation of drilling and exhibition plan: test the daily data of shops, crowds and channels, the laws of excellent click-through rate materials, and pay attention to the ingenious application of CPC/CPM mode and DMP accurate crowd segmentation.

Second, Taobao optimal station promotion method:

1, QQ group promotion

A very common way to promote, but the effect is very good, unlimited to join some shopping groups.

Establishing a good relationship with members in the group, and then establishing your own QQ group for accurate customers can bring good results.

2. Forum promotion

If the forum directly advertises now, the possibility of being directly deleted will be very great. But write a good article.

It may have unexpected effects. This is a soft article, and the forum can leave promotional information in our signature.

3. Weibo promotion

This requires a certain amount of fan resources in the early stage, otherwise the effect is not very good, and the quality of fans must be good.

Of course, if you advertise continuously every day, it will also cause resentment among fans, so be moderate.

4. WeChat promotion

Now it is the hottest emerging self-media, but because of the access of mobile phone clients, the effect may be average.

5.SNS promotion

The most common is QQ space. Publishing some really cheap treasures in QQ space is a good promotion way, which will bring benefits to others and income to yourself.

6, mail promotion

It's an old promotion method, but it's very effective, but now email has the function of shielding some obvious advertisements, so it's very suitable.