Physical store marketing strategy, how to promote physical stores?

At present, physical stores can be promoted both online and offline:

Online promotion method:

First, the applet search entrance angle:

Wechat top search box applet search discovery column "search"

1, take a name that is easy to be searched.

2, optimize the small program description keywords

3. Combination of 3.applet and H5

Second, the applet itself:

1, search the official advertising space of the portal.

2. Small program advertisements nearby

3, wallet entrance advertising, WeChat card coupons

4, WeChat official account advertising paid promotion.

5. WeChat group WeChat official account circle of friends

6. Vertical community qq group applet application store

7. Internet media platforms: headline number, Netease number, Baijia number, Zhihu number, Weibo Douban number and Sohu number.

8. Cross-industry cooperation and resource cooperation

Offline promotion method:

1, offline poster, Yi Labao push: poster or Yi Labao exhibition.

2, offline single page promotion: attract users to scan the code into the small program drainage shop.

3. Offline activity promotion: The activity promotion applet is held in a place with a lot of people.

4. Offline cross-industry cooperation: shopping malls, cinemas, restaurants, etc.

5. Traditional advertising promotion: high-quality lot advertising.