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Taobao order number protection function opens gray scale test.

Taobao order number protection function opens gray scale test.

Taobao's order number protection function starts the gray scale test. According to the official introduction, the order number protection is an order privacy line created by Taobao for consumers, which can make users worry-free when shopping and make their privacy safer. Taobao order number protection function opens gray scale test.

Taobao's order number protection function turns on the gray scale test 1. Personal privacy is undoubtedly the most important point for consumers at present. For this reason, Internet vendors have followed suit, and no one dares to claim that "users are willing to exchange privacy for convenience". Nowadays, protecting users' privacy has become the focus of Internet vendors' publicity. Recently, it has been reported that Taobao APP has been testing the protection function of order number, and users who have obtained the test qualification can open it on the privacy page set by the APP.

Taobao said that "order number protection is an order privacy line created by Taobao for consumers, which makes you worry-free in shopping and makes your privacy safer". It is reported that the function of order number protection is to hide the recipient's mobile phone number, and will use the special line number instead of the user's original mobile phone number to contact the merchant and courier in the order. After the transaction is successful 15 days, the special line number will automatically become invalid.

I believe that many friends who often order take-out may be familiar with the function of "order number protection", because the US group take-out and hungry also have the same function, which can hide the real number from merchants and riders.

As an extremely important part of personal information, telephone number is almost stronger than name in the context of real-name registration system registration, the association between mobile phone number and Internet account, and the extremely serious disclosure of personal privacy in China due to historical factors. In a sense, the mobile phone number may be a tool to "know" strangers in the shortest time.

Therefore, it is also the focus of many users to protect the important personal privacy information of mobile phone numbers from being leaked. The so-called order number protection function, also known as privacy number service, is a communication platform cloud service (CPaaS) based on the PSTN capability of operators.

This function is to add an intermediate link in the traditional "calling mode" logic of communication operators, that is, the intermediate number of the calling call is transferred to the called party. In fact, before the large-scale application of program-controlled switches, the operators of telephone switches also assumed similar responsibilities.

Take the scene of using a network car as an example. After the user A places an order and the driver B takes the order, the online car platform will generate relevant orders, and the background system will call the' API' of the CPaaS service provider, randomly assign a virtual intermediate number as temporary communication, and bind the passenger A and the driver B.

When passenger A or driver B dials the middle number, the CPaaS service provider will call B or A according to the binding relationship between the two after receiving the call, so as to complete the call without exposing the real numbers of A and B, and this temporary virtual middle number will also be tied with the order status. After the order is completed, the CPaaS service provider will unbind and recycle it.

Simply put, the protection function of order number is actually an enhanced version of call forwarding technology. Its essence is that the platform takes measures to protect users' personal information on the premise of knowing the user's number. However, applying the order number protection function in the e-commerce scenario may bring unexpected "side effects".

In fact, before Taobao, Pinduoduo had taken the lead in using the privacy number protection function, but at present, on various social platforms, this function not only failed to win the unanimous appreciation of users, but gained a lot of voices.

In the words of netizens, "since privacy protection is turned on, every courier will be received one day late." It is true that the single number protection function is desensitized to user information, and neither merchants nor couriers can obtain the real mobile phone number. With this function, sending marketing short messages in batches at various shopping promotion nodes will no longer bother consumers, and consumers will no longer need to reply "TD", but at the cost that some users will no longer receive the pick-up code.

Yes, the biggest problem with the order number protection function in the e-commerce scenario is that it may have a negative impact on the user experience. In the O2O scene represented by online car rental and takeaway, users are full of praise for this function, in fact, because the model is the most ideal, only involving consumers, O2O platform and CPaaS service providers, and drivers of online car rental and takeaway brother basically use related systems of O2O platform. In addition, taking a taxi and ordering takeout are often immediate needs and can be solved by phone soon.

However, there are more participants participating in e-commerce shopping. After all, at present, except for JD.COM, domestic mainstream e-commerce platforms basically have no self-built logistics network, but rely on third-party express delivery such as SF Express, "Three Links and One Access" and Extreme Rabbit. In addition, due to the limitation of work and study, many users can't pick up the delivery at the first time after the delivery arrives, so they need to rely on the pick-up code to go to the rookie station or express cabinet to pick up the delivery.

However, because express delivery companies and e-commerce platforms are not used in the same background, the data enjoyment of both parties is usually not very high, so many users will never receive the pick-up code after using the single number protection function.

If Pinduoduo users want to query the pick-up code through express service platforms such as Cainiao, they need to enter the last four digits of the privacy number to query, but the privacy number needs to be searched in Pinduoduo APP. This process has been tossed around several times, and I think everyone can understand why some friends choose to "exchange privacy for convenience".

Therefore, learning from the experience of Pinduoduo, how to solve the problem that users can't receive the pick-up code after using the order number protection may be the key to the large-scale popularization of Taobao.

Taobao order number protection function opens gray scale test 2 Recently, Taobao App began to test the order number protection function, further optimizing the protection measures for users' personal privacy.

According to the official introduction, the order number protection is an order privacy line created by Taobao for consumers, which can make users worry-free when shopping and make their privacy safer.

With this function, users can hide the mobile phone number of the order recipient. After opening, the new order will contact the shelf through the special line number, and the special line number will be invalid after the order transaction is successful 15 days.

For users, the addition of this function effectively ensures their privacy, and they no longer have to worry that their mobile phone number and other private information will be leaked because of an order, which will lead to advertising harassment.

For merchants, this function also ensures that they can keep in touch with customers during the order transaction, and there will be no unexpected situation that they can't contact customers because of the coding in the middle of the previous order.

At present, this function is still in the internal testing stage. After passing the test, users can set the >: order number protection option in the privacy check.

Taobao's order number protection function opens the gray scale test. On July 6 th, Taobao recently launched the internal test of the "order number protection" function. According to the official description, after opening this function, the personal information on the order will be actively hidden, and merchants and couriers can only contact consumers through the special line. At present, this function is still in the gray scale test.

Recently, many illegal acts such as telecom fraud and online fraud are caused by the disclosure of users' personal information, and the hardest hit area of personal information disclosure is the online shopping platform.

The "order number protection" of Taobao's recent internal test is somewhat similar to the special line number function that has been widely used for a long time in the takeaway platform. To put it simply, after consumers buy goods from Taobao, the real number of users is no longer displayed in shopping orders and logistics orders, and merchants and couriers can get in touch with consumers through the transfer of special line numbers. After the transaction is completed 15 days, the special line number will automatically become invalid.

Since merchants can't see the real number of consumers, I feel that this function will have a miraculous effect in dealing with "praise harassment" in addition to preventing telecom fraud.

(Image from: Taobao APP)

At present, many services of online shopping platform are basically mature. In terms of privacy protection, at present, most shopping platforms can use nicknames instead of consumers' names, and addresses can also fill in the addresses of nearby express storage points. Coupled with the "order number protection" function launched by Taobao, it can be said that it is really "watertight".

However, at present, most express delivery is not delivered directly to consumers, but stored in rookie stations/courier storage points. I wonder if this function will affect the normal sending and receiving of the pick-up code? According to the user's experience feedback, after this function is turned on, the express cabinet can't match the user's mobile phone number normally and may not be turned on.

The function of "order number protection" first appeared on the rookie wrapped app and 88VIP, but before that, certain conditions were needed, such as separate payment and opening Taobao 88VIP. After internal testing, I believe it will be open to all ordinary users soon. However, it is worth noting that at present, this function needs to be improved. If you have a high frequency of online shopping, you may wish to wait until this function is fully open.