I want to open a car beauty shop, but I don't know where to start. At present, I sell cars.

At present, the rapid development of automobile aftermarket (automobile service industry) has driven great market demand, so many friends outside the industry want to engage in this industry, so I will introduce to my friends the knowledge of how to start an automobile beauty industry: although the automobile beauty industry has a large market space and a huge foreseeable market development potential, it also has certain risks. Investors must fully understand their market demand, keep calm, think more and have the most. Please contact 335653295 for details.

First, the preparatory work before opening.

1. Market positioning. Investigate the daily operation, business grade, passenger flow and business projects of peers around. Only by fully understanding the opponent's situation can we better formulate our own business route and learn from each other's strengths. It is very important to take a food stall or a specialty store, which is related to the sustainable development and new business expansion in the future.

Shop preparation. The key is to find a store with enough indoor space (preferably above 150 square meters, less than 150 square meters is not conducive to future development), because indoor car washing will be the trend of the beauty industry in the future, and indoor car washing will inevitably eliminate outdoor car washing. In addition to the large area, we should also pay attention to several points: the rent should be reasonable, and it is not cost-effective if it is too expensive. There should be enough parking spaces at the door, otherwise the washed car will have nowhere to park. Near the roadside, there are no traffic lights nearby, and there is no green belt in the middle of the road for the car to turn around at any time. Commercial projects. Of course, a car beauty shop should focus on car washing and beauty, but what are the specific beauty projects? Here is a brief introduction (note: only for beauty): waxing, interior cleaning, interior disinfection, engine room cleaning, glaze sealing, coating, leather goods maintenance, etc. If you want to be a one-stop car beauty maintenance center, you must prepare more new projects, so as to provide a whole set of services to your guests. Recruit employees. It's best to recruit more skilled workers when recruiting. In addition to getting into work quickly and getting the store on track quickly, we can also arrange for him to train other novices by the way. In addition, it should be noted that do not indicate "recruitment of beauty masters" in the recruitment notice. Because most of the people recruited in this way only do waxing, polishing and glaze sealing, and they will never wash the car. You must recruit people who are willing to do anything. If you have such a master, you would rather pay more. In addition to reducing unnecessary idle personnel and store operating costs, it can also set a good example in the team. Decorate the storefront. When decorating the beauty workshop, it is better to facilitate future use, and consider various situations as much as possible, and arrange water storage (pool), drainage (sewage discharge), filtration (sewage discharge) and so on. And the electrical socket should also consider moisture-proof and short-circuit prevention. Workshop design should be as simple as possible and wiring should be reasonable. It is best to have an independent switch knife for power consumption in the workshop to prevent short circuit tripping from affecting the normal power consumption of the whole store in the future. In addition, we should also consider the future expansion needs and reserve space for the future expansion of new business needs, such as the location of film pasting room and elevator. I give some advice to some friends who are going to decorate:

(1) It is better to design more than three car washing spaces. If the area is not enough, there must be at least two places, otherwise it will be too busy on a sunny day after the rain.

(2) It is best to install a hoist, whether it is changing oil or spraying chassis armor, it is the best way to show your professional image to the guests.

(3) Keep the movie room, preferably near the outdoor, rather than in the store. When pasting the film, close the glass door so that pedestrians can see it when they pass by.

Equipment procurement. List the equipment you need to buy:

(1) 2 or more pumps. In an emergency, it suddenly broke down and the other one was on it.

(2) 1 carpet dryer. Preferably a stainless steel shell.

(3) Two vacuum cleaners are best. In the early days of starting a business, there were few workers, so we could only buy one, but we needed to prepare a motor.

(4) 2 waxing machines. You can work at the same time when the traffic is long or you are in a hurry. Come on.

(5) 2 polishing machines. For the same reason.

(6) 1 ozone sterilizer or high temperature sterilizer. Ozone sterilizer is not as practical and dangerous as high temperature sterilizer.

(7) 1 foaming machine. This is for car washing.

(8) A number of buckets, towels and brushes.

System settings. Any company and enterprise should have an employee code, and use the system to restrain employees rather than the boss to supervise them. Join the research. If you consider joining a brand, you need to be prepared in this respect, but it is not easy to choose a good one among many beauty brands. Therefore, before joining, we must be clear about the brand's services, the help we can provide (especially the follow-up services and support), the popularity of enterprises and products, the conditions and costs of joining, and so on. Product purchase. If you choose to join a chain brand, then most of them use the products provided by the brand. But if you don't choose to join, what products do you choose to use? Actually, it's not difficult It depends on whether your market research work is detailed enough. Through careful observation of peers, it is not difficult to find out what brand products they usually use. Since everyone has chosen this brand's products, it won't be too bad. It would be great to have friends in the industry.

Second, the detailed explanation of the beauty construction project. Many friends asked me, I want to do car beauty, but I don't even know the basic car washing process. What should I do? It is not difficult to wash the car, nor is it difficult to wash the car. Every car washed every day is difficult to clean. If you don't choose to join, it means that you must find professional products and experienced technicians to help you complete professional beauty work. How to do the same project as other people's stores, but the charges are different? Here, you need to carefully study, refine and refine your work, and provide value-added services on the basis of the original project to make it more professional, so as to increase your income. Take hand waxing as an example. Many shops can do it simply. How can they receive a higher price? If you use the professional waxing steps I mentioned, even if the owner is not on site, other owners will think your shop is professional. The difference between professional and non-professional is to see if these details are done in place and the time is in place, even high-priced guests will feel worthwhile! When it was recognized by the guests, it won a reputation.

Third, the recruitment, training and management of employees.

Many bosses focus on technology and products but neglect management. In fact, management is also a science, and making money is directly proportional to the good words of management. In other words, when a store makes money, we all think that the boss's management is in place. And if it is flat or losing money, it is management failure. We all say that we should use the system to manage people, rather than employing people to manage people, but there are very few enterprises that can really do this, let alone the automobile beauty industry. It can't be said that there is a problem with the level of the boss, but the uneven quality of the personnel in this industry has led to the current difficult situation. How difficult it is, only when you really touch it can you deeply understand it. Car washer is an important part of beauty shop, and it is also one of the most difficult things to manage and headache for the boss. When these workers are well managed, 80% of the boss's work will be completed, which shows its importance. However, because the job of car washer is hard, and some people even think it is a relatively low-level job, most people who are engaged in this job are people with low education or no skills. Because of this, many workers have low quality. Low quality often brings many problems to bosses and managers. Failure to observe the attendance system, sloppy work attitude, sabotage, petty theft and drinking can all make you have a headache for a long time. People who are too stupid can't recruit, and the things they learn don't begin to understand for a long time, and the elm head makes you angry. It's too complicated to take it off. Usually only a few people are lazy at work. While people are working hard, he is sleeping. When asked why, there are usually several answers. First, I don't know what to do. Second, I don't need so much work. Third, it's not my job scope. Anyway, I just want to be lazy. Therefore, in order to facilitate management in the future and cut off the idea that someone wants to be Mr. Dong Guo, let's start with the recruitment work and do a good job. 1 A few months before the opening, we should start to consider recruiting people. Otherwise, there will be trouble if no one goes to work on the opening day. Since we are recruiting people, we must explain the employment policy, including daily issues such as salary, accommodation and vacation. Here is a recruitment template for your reference.

Recruitment inspiration

Urgent move: 10 car beauty washer (male or female)

Salary: 600-800 yuan, plus commission, reward (more than 1000 yuan) including meals, standard meals per person per day 10 yuan.

Accommodation: dormitory (TV air-conditioned room)

Working hours: 6: 30am-6: 30pm, 28 days a month.

Work place: XXX District, XXX City

Tel: xxxxx (8:30 am-65438+8: 30 pm)

Fourth, marketing strategy, daily operation

You won't see stores with food stalls printing leaflets, organizing activities, promoting sales, sending short messages and other marketing methods, which are generally made by some chain stores or specialty stores. The biggest difference between specialty stores and food stalls is that specialty stores do marketing promotion, but food stalls don't. People are afraid of being famous and strong, but as a shop, what they need most is to be famous. As long as you are famous and have a good reputation, business will naturally come to you, instead of waiting for business to come. At the beginning of many stores, the flow of people is very low, and some stores are basically empty stores. Many bosses can't figure out why some food stalls are so good, but their newly renovated stores are not satisfactory. In fact, every store needs a process, a process of accumulation, a process of accumulation from scratch. However, if you want to shorten this process, you need to think more. With what? Marketing promotion is very important here. What is the key to marketing? Personally, the most important thing is to grasp the consumer psychology of the guests. Only by understanding the psychology of guests and knowing what they need and like can they generally succeed. For example, many new store owners asked me the same question: no one came to the newly opened store. What is the fastest way to attract customers to the store for spending? My answer is only one: publicity, leaflet printing, product promotion and free car washing are the main reasons for the lack of popularity of the new store. As you can see in my post, my store was completely free in the first month, including my friend's store opened on March 30, 2007. I suggested that he be free for half a month (in the end, he refused), which may be considered by many people as undesirable or self-confessed. The opening of a new store must be a sensation, creating a sensation effect and attracting attention. If you still follow the old trick, stick a red sign on the roadside that says "big discount on opening a new store" and wait for him, it is estimated that no one will patronize. Many friends, they all said that they opened a shop and made many leaflets before opening the shop, but no one went, not even a car was patronized a day. Why? I come to the conclusion that because every car owner has his own consumption habits, that is to say, washing cars everywhere has become a habit. To make a person change his past habits, he must be given different feelings, make him feel good, innovative, profitable and cheap, then he will change his daily consumption habits. Therefore, some preferential items on the leaflet need to be thought more carefully, most like the leaflet study in the supermarket. The full-color map is clearly marked, eye-catching and attractive.

Some people think it's not a loss to wash for a month for free? In fact, this is completely wrong, because many car owners don't know that you are newly opened and don't know how your workers are skilled. Is it clean or not? Are there any other projects to do? Even if it is exempted for two months, there will not be many car washes a day. If you wash more cars, don't worry too much about how much water and electricity you consume. As long as we can bring guests here, it is a good start. If you can get customers to buy more fine products in your store, you don't have to lose money at all. On the contrary, you can make money. I told you, good car wash and maintenance. Profits depend on the sales of fine products and projects. You might as well think from the guest's psychology, new shop. If you can keep your customers coming, it will be successful to change their consumption habits. To put it another way, if your new store is opened, its popularity is not high, its location is inconvenient, and you wash your car less, but you still can't clean it, you still have to pay the normal fee. Anybody want to keep coming? If the first shot of the new store is not fired and the service is not in place, the future will be sad. People are greedy for cheap. If we can treat a free job as a profitable job, I believe it will definitely satisfy our guests. Of course, the guests are not stupid, they know that free is not a long-term solution, but they can pull the guests into the store and make them satisfied, that is, they have completed the whole work of promoting themselves perfectly. Many people may say that our business is small and we can't afford to be free. However, as a boss, you should know how to settle accounts. Workers' wages and rents are fixed expenses, that is to say, you have to pay the price of working or not working. Instead of letting workers sleep on stools until business comes, it is better to do some free trading and prosper the market. You did it, but you only added some utilities. You save so much money if you don't do it. But in doing so, passing cars will notice that there is a new store here, so they will come and see it next time and help them. Therefore, doing business can't just look at immediate interests. Now that the big names have started to enter this industry, you should consider the problem from the perspective of long-term development. It is not difficult to make a profit first, earn enough reputation and popularity, and then make money.

In addition, daily operations also need to pay attention to some details listed below:

For example, 1 is free. How can it be free? What items are free? How about a discount? What items have discounts? What are the charging items? What is the price? Everyone should make a detailed project cost table, find an advertising company to spray it out and stick it on the wall, so as to clearly mark the price. After showing it to the guests, they will feel very professional, and they will not feel that this is a small shop that collects fees at random, so they will be relieved.

2. If you engage in preferential activities, you should indicate the activity time on the poster, and there is no time limit for preferential treatment. Otherwise, it will give guests an illusion that whether you engage in activities or not is the same discount, which means that you are the same when you go, thus losing the meaning of promotion.

For the guests, don't discount blindly in order to make a business. You should see clearly the movements of the guests and understand their thoughts. When the guest decides to do some projects, you can introduce him to other better businesses, or when the guest is interested in both projects, you can give them preferential discounts to make him make up his mind and reach a deal without hesitation.

You need to be considerate when dealing with cards. If you open a second card, try not to open a monthly card or a season card. Many preferential measures are too overlapping or conflicting to avoid management troubles and loopholes to follow. Many factors should also be considered when setting the price. For example, local income, people's consumption habits, peers' charging standards, technicians' professional skills, the differentiation of beauty products and services, store decoration, and the overall image of employees are all closely related factors. Any mistake in any link may lead to the price of food stalls charged by specialty stores. On the contrary, if you can provide a series of professional services to enhance the image of the whole store, then your charging standard is naturally higher than others. In daily operation, as a boss, you must learn cost accounting. When you clearly understand the operating cost of the store, you can learn to operate better.

First of all, let's explain the daily accounting method. Many friends start to get hot-headed as soon as they start their business, and they care about whether to do it or not, and they care about collecting money. But I often don't know when to close. What is my turnover today? How much money did you earn? I'm here to tell you my accounting method. First, buy two notebooks (which can also be stamped). 1 is called "receipt card", and 1 is called "construction sheet". For example, if a car comes to start washing, first write "Passat" on the name of the construction order, "1" on the quantity, and the amount column is blank, and the license plate number can be written on the remarks. If this car is a member, when the owner takes the membership card to cover it, he must write "Card" in the amount column of the construction order and tick it to indicate that the account has been settled. If the owner gives cash, write down the amount received in the amount column and tick it. In addition, the words "car wash", "1" and "15.00" should be written on the receipt card. It should be noted that if guests have other beauty items to spend, they should also indicate this, but only cash recipients need to fill out the receipt card. In addition, if the guest buys a boutique, he does not need to fill in the construction order, but can fill in the receipt card directly. If the guest wants to apply for a card, write the beauty card as a product and write it directly on the receipt card.

Maybe many people will find it boring after reading it, but there is a reason for doing so. First, it is convenient to settle accounts, and it is clear at a glance to collect money with a card. Secondly, you can count the number of car washes and beauty treatments. Third, it can prevent individual cars from running away, especially when they are busy, and it is easy to ignore individual cars. Employees can clearly understand which cars have been paid and which cars have not been paid from the bill.

If you are going to contract out the beautiful part, it is very necessary to keep such a diary every day.

A kind of problem customers: often befriend the boss, spend regularly, value the quality of service, like bargaining, and will not give up if they give a lot.

The second kind of problem customers: they spend money irregularly, like to be greedy and cheap, and often wash their cars for a long time without leaving. They need workers to help him run around and sometimes wax for free.

Three types of problem customers: regular customers, very picky, and sometimes like to find fault with eggs.

If the problem customers are handled properly, there is still a chance to become ordinary customers. Why? Pickiness, bargaining and greed for urine are all human weaknesses, but if you have a very broad mind, a good attitude and clever eloquence, these customers are still willing to make friends with you and become your loyal customers. If there is a problem, it is your own fault. You should admit your mistake immediately and give a solution quickly. If it is the fault of the guests, we should also make appropriate concessions, give the guests a step to step down, and leave a line in everything so that we can meet again later.

A kind of inferior customers: irregular consumption, picky, very concerned about the price, often make a mountain out of a molehill.

Second-class inferior customers: consumption is not standardized, and they want to issue invoices without working.

Three types of inferior customers: irregular consumption, greedy for petty gains, taking advantage of loopholes, and not giving money after finishing the work.

Four types of inferior customers: ZF functional departments, who abuse power for personal gain, do not dare to take money until they finish their work. I had to turn around and smile and send it out the door.

Inferior customers, I don't recommend doing their business, because their money is hard to earn, not only have to suffer indignities, but also the workers who work are often scolded by them. After a long time, workers don't like to serve such guests. Especially the fourth kind of inferior customers, we can't offend them head on. Therefore, it is better not to do it than to work hard.

Conclusion: Everyone will meet in business, and it is not easy to be a boss. My personal conclusion is: to be a businessman, you must learn to be a man first, and then learn to do things. If you can be good at observing, making accurate judgments and then doing what you like, there are basically no customers who don't like to come to your store for consumption. Here are some common questions:

In the first two years of the new car, many guests will cherish it, and there are also many people who wax, seal glaze and coat film regularly, but not every kind of guest is willing to invest in maintenance, especially inferior customers. Most of them talk more and do less, and even if they want to do it, they will keep the price very low. For high-quality customers, the results are generally good, and the price is never said. Solution: Telling guests who don't want to spend money on beauty projects is casting pearls before swine. Since they are unlikely to do it, there is no need to give them a preferential price. As for high-quality customers, we should introduce the best projects, and don't be afraid that they won't do it because of the price problem.

After many cars have been in operation for two years, many guests' enthusiasm and attention to cars have gradually decreased, and the regular maintenance rate of customers has also been greatly reduced. In the long run, business will be greatly reduced. Solution: To ensure the stability of business, it is necessary to explain the functions and benefits of beauty to guests in peacetime, so that guests can form the habit of regular maintenance of vehicles. In addition, new services should be launched regularly to attract new and old customers.

Some classic cars and new cars should have different prices and corresponding structures when choosing the same beauty project. Many classic cars look pale because they have not been maintained for many years. If you adopt the paint care method of ordinary new cars, the effect will be very poor, and the owners will naturally not be satisfied. At the same time, many car owners are unwilling to spend too much money on old cars. Solution: Reasonable quotation and proper construction are very important. The new car has selected items suitable for the old car, but it should be polished. Such a mistake is bound to lose a business and guests. For old cars, check the paint before picking up the car and choose targeted beauty projects for the guests. For example, most classic cars can only be polished to increase the brightness of car paint, while new cars should try not to use machines to avoid subtle traces.

Individual guests who like to be greedy and cheap like to find some wax to help him get here and there after washing the car. Usually, this kind of work is cumbersome and will not charge, but if you refuse it directly, it will cause dissatisfaction among the guests. It's hard to do it, and it's hard not to do it. Solution: At ordinary times, you can explain some car maintenance methods to your guests, so that they can feel that you are an expert, willing to be friends with you, and naturally willing to listen to your suggestions. If, when he wants to do something here and there, you just say, wax the whole car, and I'll give you a discount. When guests become friends, they are naturally embarrassed to be greedy and cheap.

Sometimes, there are some slender scratches and wounds on the car body, which usually give the owner a headache. If you spray paint, it's really not worth spending hundreds more for those scratches. If it is a bump, the owner thinks it is more cost-effective. But if you don't spray paint, those marks on the car body will feel ugly. Solution: Usually, guests will ask your boss what you think of these decisions. At this time, if you say paint, the guests will probably refuse to do more. But if you say, okay, I'll polish it and brush it for you. If you can do your best. If you can't do it, I don't suggest you spray it right away, because it won't affect the appearance too much now. Let's wait until there are more scratches. At this point, you stand in the guest's point of view and consider the problem for him. What will the guests think of you? In the future, such guests will automatically deliver business to their doors. This is playing hard to get!

Sometimes, because employees don't carefully observe the condition of the car, they quote the price to the guests. As a result, when it came to construction, the master found that the planned construction could not achieve the effect. At this time, it is necessary to re-quote the guests in order to add more processes. But the guests are inevitably unwilling to accept the new price, and most of them choose not to leave. Because they feel that since the first quotation is recognized by both parties, they should do well as a store anyway and should not re-evaluate it because it is difficult to do. Solution: since it is caused by employee mistakes, you can't care about the gains and losses with the guests. It should be made for the guests at the original price. It's ready. When guests come to pick up the car, they need to explain clearly to avoid making the same mistake again in the future. When the guest learned that this store was built for him regardless of the cost and did not cut corners because of the price, the guest naturally became a living advertisement of this store in the future. The word-of-mouth of a shop is accumulated over time. Don't care about the gains and losses of temporary interests, everything depends on the long term.

To sum up the above problems, in fact, what I want to say is one sentence: to be a service industry, attitude determines everything.

Everything should be considered from the guest's point of view, and when the customer can't provide satisfactory service, there should be an attitude to remedy it. If the store is at fault, it is necessary to apologize to the guests in time and give immediate remedial measures. If the guest is wrong, give him a step to step down. Everything tries to reflect the service attitude and image of the store.

Forecast the future of automobile beauty industry. 1. Open-air food stalls will gradually disappear and be replaced by indoor beauty. 2. Although many people want to enter this industry every day, more and more people will quit the automobile beauty industry because the rent is getting more and more expensive, the labor cost is getting higher and higher, the gross profit margin is getting lower and lower, and there are more and more imitators. Some large shops and most small shops will be forced to close. Most big stores are closed because the cost is too high to bear, and the income cannot be hedged with the cost. Small stores closed down because of the need of urban planning, the introduction of environmental protection policies and the suppression of brand stores' prices. 4. The wages and benefits of car washers are also rising gradually. In the past, there was no difference between car washers and cleaners. Now, with the rapid development of the automotive aftermarket industry and the serious shortage of personnel in this industry, a good car washer has become the object of many beauty shops scrambling to dig corners. The name "car washer" may also become "car beautician" in the near future. 5. In the future, auto service shops will be dominated by "mass stores and convenience stores".