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How to market SMS group sending and how to market products.
What is the most effective way to do SMS marketing? 1。 The content of short messages should be clear and definite: the content of short messages written by offshore enterprises should be clear and definite. If the short message written by an offshore enterprise is ambiguous, and a 7-word short message contains multiple topics, overseas users will not know what the enterprise wants to express in a short time after receiving the information, which will easily lead to the loss of users. On the contrary, if the short messages written by offshore enterprises have clearer themes and clearer contents, such as who I am, what activities I have, what benefits you have from participating in the activities, how to join, and so on. Only by clarifying this information can overseas users clearly know the purpose of short messages and decide whether to participate more quickly.
2. improve the data quality of mass short messages: when sending short messages, enterprises must filter the users' numbers and analyze which numbers are empty and available. This is only the first step in screening. Secondly, the number of overseas users corresponds to the information, and then overseas users are divided into different types, which can be classified according to their consumption level, occupation or favorite products, and then different products are promoted to different types of overseas users. Finally, it depends on the product types of offshore enterprises. If offshore enterprises sell high-end products, they should promote them for high-income people, and the classification of overseas users needs to start with income; If it is a general product, it can be classified in the above way, so that the promotion effect of sending text messages to offshore enterprises will be better!
3. Send notification messages and care messages appropriately: The information sent by overseas companies to overseas users is not all marketing messages, but also some notification messages or care messages, so as to enhance the brand image. Therefore, offshore enterprises should seize some opportunities, such as weather impact, users' birthdays, special festivals and so on. And they can send caring information to overseas users, thus narrowing the distance between offshore enterprises and overseas users.
4. choose a high-quality cloud communication platform: the effect of mass texting is also related to the cloud communication platform. The better the quality of cloud communication platform of offshore enterprises, the higher the success rate of mass SMS sending, the faster the arrival rate and the more stable the SMS sending channel. If the quality of the mass cloud communication platform is not good, it will have a certain impact on the promotion effect of offshore enterprises. Therefore, marine enterprises should consider whether it is applicable from the perspective of quality when choosing platforms.
how to edit the touching short message mass marketing copy?
SMS promotion APP should control many details well.
(1) Usually, a short message is charged with 7 characters, so you should arrange your copy reasonably within 7 characters.
(2) The short message content should be attractive enough.
(3) The groups sent should be targeted, otherwise you are targeting young people, and the data sent are old people, so the effect is very poor.
(4) If there are links in the short message content, try to use short links (1, reduce the character length; 2, it looks cleaner) and add an extra space after the link to avoid the link being mixed with the following text, which will lead to the link pointing error.
(5) Sign the SMS with the brand name of your own APP.
(6) Reduce some words with excessive marketing components in the content to avoid being blocked as spam messages.
(7) This is very important. Choose a reliable SMS company for cooperation.
SMS promotion still has its own advantages, such as low promotion cost, strong reading style, fast speed and wide audience. JD.COM 618, and Tmall double 11 send tens of billions of messages every year, so big brands can't do without SMS marketing.
I hope I can help you. If you are unclear, you can further communicate with Babu by SMS.
how to send sales greeting messages in groups?
SMS notifications, greeting messages and maintenance of some old customers are often used in sales. If it is inconvenient to maintain a large number of customers, it is suggested to find a regular SMS group sending platform for cooperation. Prepare SMS notifications and greeting message templates on time, which can be delivered in groups in 3-5 seconds, which is not only fast and efficient, but also relatively more convenient and worry-free.
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