100 points forlt;lt;Christmas marketing plangt;gt;

Hotel Christmas and New Year’s Day Promotion Planning Plan

Event Time: December 23 (Friday) - January 5 (Wednesday) Event Theme: Christmas Night (Christmas Carnival) Description of night and happy discounts in Christmas activities: December 25th every year is the day when Christians commemorate the birth of Jesus. It is called Christmas. It is the most grand festival of the year in Western countries. It can be compared with the New Year and is similar to the Spring Festival in our country. . ONGgt; Activity content: 1. Scene layout: A. Door: A waiter dressed as Santa Claus stands at the door to greet guests. The greeting must be 'merry christmas!' when meeting young guests under 10 years old. A piece of fruit candy. B. Lobby: Place a Christmas tree in the center. The Christmas tree should be large and consistent with the lobby space. There must be twinkling lights on the tree to attract guests' attention. C. Glass doors and windows: Paste Christmas paintings such as: Snow scene, Santa Claus, etc. (available ready-made at the boutique wholesale market) D. Restaurant: The waitress wears a Christmas red hat and serves a plate of unique Christmas snacks to each table of guests. The snacks mainly include cakes and cookies, and they can also be ordinary snacks. A very popular hotel specialty snack, surrounded by various candies. You can also hide a mascot with a prize in the plate. Different mascots can receive different Christmas gifts at the service desk. E. Aisle: use red. Tie paper into small lampshades, hang them every 1.5 meters, and hang them in two rows along the aisle. 2. Create a Christmas atmosphere in the store A. The square in front of the door can set up such a scene: a villa city stands on the snow. The house is surrounded by rich Christmas trees and has a beautiful garden. The whole house is illuminated by yellow warm lights. Through the window, a family can be seen, happily and busy preparing for the Christmas party, carefully decorating the Christmas tree, Christmas The old man is quietly climbing up the chimney, and melodious music is playing from the Christmas house. The whole scene is quiet and cheerful, full of movement and stillness, lifelike and full of interest. Note: Music is indispensable to add dynamics to the whole scene, and you can play some classics. B. The waiters and cashiers all wear red Christmas hats to set off the festive atmosphere and stimulate customer consumption. C. Mark out the Christmas merchandise area, display various Christmas gifts, and line up the Christmas trees with various decorations. Lanterns, decorations, etc., plus posters, music, etc., are used to exaggerate the Christmas atmosphere, turning the hotel into a paradise for Christmas parties. III. Promotional activities (A) Carnival Hat Festival! Various styles of hats for men, women, and children with novel styles and bright colors are on display. !Allows you to add a touch of beauty while enjoying the warm winter! Operation instructions: In the cold winter, hats are an indispensable item to keep out the cold, and they are increasingly becoming an embellishment of fashionable young people's clothing in hat exhibitions. On the top, you can highlight the red Christmas hats, which not only enhances the festive atmosphere, but also drives the sales of other hats through the Christmas hats. (B) Free gloves when ordering a meal. If you order a meal of 1,200 yuan or more, you will receive a pair of gloves with your shopping receipt. (The gloves are worth about 5-10 yuan). There are also small gifts hidden in the gloves. Operating instructions: gloves are also indispensable cold protection products for people. Giving gloves when shopping is more practical for customers. Hiding lottery tickets in gloves is another The novel promotion method is similar to the way Western children get gifts in stockings at Christmas. Note: Shopping gifts can also include some fashionable desk calendars, Christmas gifts, peace charms (peace charms are given on Christmas Eve), etc.

4. Contact foreign students.

A. Organize programs. We went to Black University, University of Technology and other universities to contact more than 10 international students from European and American countries, invited them to participate in our activities, performed performances with everyone in the hotel lobby, and spent Christmas Eve. Our invitation was warmly welcomed by them. We were given beer and could spend the night with a handsome Chinese guy and a beautiful Chinese girl without spending money. This was a beautiful thing that had never happened before. They were simply overjoyed.

All we require of them is that they can perform or dance disco. The level of the program is not high, as long as it can highlight the atmosphere. This is not difficult for them at all. Some can play the saxophone, some can play the guitar, Some can sing European and American pop songs, and disco is a part of their lives. No one can dance, and that's enough.

B. Free wine and flower blessings, consumers get unexpected surprises. We will give a free bottle of wine to each table guest who comes to the Civil Defense Business Hotel that night, and the hostess will give a red rose to the lady in the couple, and sincerely say to them: "Thank you for coming, On behalf of the Civil Defense Business Hotel, I wish you a Merry Christmas and love as deep as the sea!" Such unexpected gifts and warm words make every consumer feel more cordial and excited, and the distance between them and the Civil Defense Business Hotel is instantly shortened. . The passion for consumption is fully mobilized. Because bringing yourself a civil defense business hotel is not only your own enjoyment, but more importantly, spiritual value-for-money enjoyment, which cannot be measured by money.

C. Sing and dance with international students to burn brand passion. In addition to the programs in the store, we also have performances by international students. They were all dressed in jeans and had avant-garde hairstyles. They were all cool and had a strong European and American style. Their dynamic and passionate performances aroused bursts of applause and cheers. Many consumers sang and danced wildly with the international students and made the event a success. Pushing to the climax again and again makes people happy. During the performance, the international students kept shouting "Civil Defense Business Hotel, I love you!" in Chinese or English. Together with your wonderful performance, the whole event was pushed to the climax. The civil defense brand and the passion of consumers were created. A high degree of screams.

D. Send beautiful photos to capture wonderful moments. In order for consumers to keep this wonderful moment forever and remember the Civil Defense Business Hotel forever, they can get a beautiful photo we took of them for free.

Please leave your detailed address and phone number and we will deliver it in person. Who would even think of bringing a camera when they go out? It would be a pity not to take a photo of this unforgettable moment. This Coke has spoiled consumers. We let consumers take photos in the lobby of the Civil Defense Business Hotel, and put each photo into a simple photo frame, so that consumers can place it in a conspicuous place so that they can often see the photos and the civilians in the photos. If you stay at the Fang Business Hotel, you will never forget this unforgettable moment, and you will always remember the Civil Defense Business Hotel. After the photos were developed, we sent someone to deliver them according to the consumer's detailed address, and we received thanks again from the consumer.