How do auto repair shops drain customers?

How do auto repair shops drain customers? The content is as follows:

Tik Tok 1

Network communication is famous for its strong penetration, wide coverage, immediacy and authenticity. Doing a good job of Tik Tok communication in auto repair shop can effectively play the role of drainage and communication. There are generally two kinds of Tik Tok in auto repair shops. The first is to explain the auto repair technology, show the maintenance level of the shop and win trust.

The other is to spread knowledge, tell car owners how to maintain or pay attention to their cars, and then build trust with users to achieve the effect of draining the store. As for the form, it depends on the positioning and demand of the store itself.

2. Horizontal alliance

This is not obvious in big cities, because the information in big cities is too transparent and the mobility of people is too great, so the trust between merchants is generally not high and the promotion cost is too high.

In third-and fourth-tier cities or county-level cities, everyone's circle is relatively fixed, and the activity track and life rhythm are not as big as those in first-tier cities. The key is that information transparency is not as explosive as that of first-tier cities, and the update speed is not so fast, so it has become the first choice for horizontal alliances.

Before the horizontal alliance, the garage should first try to attract and lose major projects, preferably those with high cost performance, which are not difficult to copy and the standards of inspection results are not too complicated. You should know clearly what you have to pay and what you will get.

At the same time, the most important thing is what to exchange. Merchants in the horizontal alliance are a community of interests, and the main body of the alliance should use each other's resources and customer trust endorsement to realize the expansion of new customers, so sincerity is very important.

3, mass network consumption, tool platform

The most commonly used tool platforms are Gaode Map, Baidu Map and Tencent Map. Auto repair shops must accurately occupy the above positioning in order to intercept some accidents and urgently find the owner of the repair shop.

In addition, it is a community consumption platform for public comments such as Meituan. Special attention should be paid to the evaluation and management of the network platform, which will have a direct and decisive impact on the drainage effect.

Therefore, before you decide to do online business like Meituan, you must educate and mobilize the employees in the store. The purpose of this business is to drain, not to make money. Don't be lazy because of low service charges and low profits, which will lead to a bad experience for car owners.