How to promote kitchen equipment in community?

First, do promotion first. Focus advertising bombing can be carried out on the target key residential areas, such as making large-scale advertising paintings, pulling banners, elevator advertisements, and one-page publicity for merchants in the prominent positions of the main import and export passages of the residential areas. Advertising in key residential areas should be one step ahead of peers as far as possible, so as to directly strengthen the impression of the brand in the eyes of customers, and then directly affect the sales of stores. If you meet your peers or competitors, you must find ways to advertise in the community, otherwise you will be in a weak position in promotion. Second, key communities organize group purchases. Organize a group purchase activity in the new community during the delivery period or other important festivals. Group buying activities can be divided into two types: first, organize group buying activities by yourself, carry out bombing advertising in advance, and make a good plan for group buying activities; The second is to buy with related industries, effectively reducing costs, enhancing the publicity effect of group buying and improving the success rate of group buying. Third, collect model houses in key communities and strive to install model houses in key communities, even if it is free. A set of free sample cabinets can bring dozens or even dozens of sets of effects to the store. The model room can display the characteristics of cabinet products more intuitively, which is convenient for customers to understand and facilitate the next expansion of the community, and plays a very good auxiliary role in the sales activities of the store. Fourth, build a "storefront" in the community. Rent an empty room in a key community and put one or two models. Instead of spending so much money on advertising in the community, it is better to spend a little more money to rent a shop or an existing owner's rough house (which the owner is going to decorate) as a temporary "storefront". Building such a "storefront" has two advantages: first, it is convenient for salesmen to enter the community for publicity and promotion; Second, the transaction can be done quickly, and the owner does not need to go to the store again, as long as he can set the required products in the community. This is a very effective method for those customers who are busy with work and have no time to shop in the store. There are two ways to build a "storefront" in a community: the first way is to build a storefront yourself; The second way is to build stores with other brands, such as home improvement companies, floors, tiles and other brands. This way not only saves costs, but also enjoys customer resources, maximizing the promotion effect of the community. V. Follow-up promotion and service in the later period of the community Many kitchen equipment brands lost their enthusiasm for the follow-up promotion after the turn-key of the community, thinking that the promotion of the community only needs the owners to settle in for a period of time. In fact, in many areas, after the turnkey, the owners are not in a hurry to decorate or move in, and some even spend several years to decorate. Therefore, the information of community owners collected in the early stage cannot be lost, and services need to be followed up regularly in the later stage. You can use SMS or visit to serve and follow up the owners who have not ordered their own brand products, and adopt the method of circular return visit to screen, so as not to leak. Don't worry about whether customers have ordered products of other brands, we can also visit and find out. At this time, even if the customer has ordered, we can still promote our brand and service and leave a good impression on the customer. According to the "250 customer law", when you serve a customer well, you will bring 250 potential customers; When you don't serve a customer well, you may lose 250 customers. Therefore, we must strengthen the service in the later promotion of the community. For those customers who haven't ordered products, after your repeated publicity, they will naturally think of your brand first when they need it. If the storefront is the first battlefield of the cabinet industry, then the community is the second battlefield of the cabinet industry. Close contact with customer groups usually has a preconceived effect on product promotion, so it has become the main direction of cabinet promotion. It can be said that the quality of community promotion directly affects the sales of storefronts, and strengthening community promotion and promotion has also become a necessary means for the cabinet industry.