Planning scheme of drugstore activities in winter

The marketing strategy with promotion as the main form is the main driving force for the sustainable development of pharmacies. The second is the planning of "pharmacy promotion plan".

1. When communicating with store operators at ordinary times, we found the following problems when organizing promotional activities:

1, time is not enough to arrange, preparation is not timely, and the promotion activities are temporarily planned until the festival. The results show that there is not enough time to arrange, negotiate, design DM, material design and staff training. And you can only arrange a theme hastily, so it is naturally difficult to achieve good results.

2. There is no process that all departments and stores divide their work to complete the promotion activities. Regardless of the size of the activity, the boss himself still makes the final decision.

3. There are several problems in publicity: the high cost of media advertising, the government's supervision and control over the distribution of leaflets, customers' aversion to leaflets, and the waste of employees' ineffective distribution.

4. I feel that there are not enough people to engage in promotional activities.

5, promotion is difficult to be innovative, especially when customers are numb to activities.

Second, how can we organize relatively low-cost and effective promotion activities?

In our business, we usually stipulate the promotion outline of the company. We will deploy according to the following principles:

1. Divide the promotion activities into regular promotion, holiday promotion, theme promotion and new store opening.

Promotions, celebration promotions and responsive promotions for competitors.

2. Set the regular promotion activities as a promotion cycle every n days, and arrange a promotion theme for each promotion cycle according to the season. 3. All stores participate in regular promotion activities in a unified way. If the details of some activities are limited to certain stores, you can indicate on the leaflet that they are limited to stores.

4. Temporary short-term activities such as new store opening, store celebration, competition strategy and holiday promotion. They are all added in the form of a single folder, usually in a cycle of 3-7 days, aiming at the corresponding stores;

5. Every promotion activity is accompanied by promotion plan, commodity list, gift, material list and display standard guide.

Planning scheme of pharmaceutical activities in winter II. Activity background

Make use of the stunt of the seventh anniversary of the store to carry out promotional activities, take the opportunity to publicize and strengthen the influence of pharmacies. Sponsorship of event manufacturers: (Amendment, Renhe, Jin Quan, Chengbaotang, etc. )

Second, the purpose of the activity

Make use of the broadcast system of the supermarket to publicize, strengthen the external image of the pharmacy and expand its popularity.

Third, the theme of the event

Come to yongminkang drugstore to buy medicine and you will win 5 million!

Fourth, the activity time

July xx 19-July 27th XX

Verb (abbreviation of verb) activity mode

Discounts, gifts, birthday parties, double points, lottery tickets and a gift of one yuan.

Activity of intransitive verbs

An activity

1. During the activity, all customers who buy medicines at the pharmacy in 59 yuan can get a lottery ticket. 19, 20, 26 and 27 are limited to 50 tickets.

2. During the celebration, all heatstroke prevention drugs in our store are sold at a 10% discount, and customers with our membership card and xx supermarket membership card or xx supermarket shopping receipt can enjoy a 15% discount. (except special price)

3. Older people who spend more than 50 yuan can get 2 blood sugar test cards for free (unlimited time) with the sales receipt of the day.

Activity 2

1.Customers who celebrate their birthdays in July can get a 20% discount and double points when they buy medicines in our store with their ID cards, and get a free birthday present.

2. Experts come to the clinic for free, and instruments are tested for free. (/kloc-No.0/9, No.20, No.26 and No.27, with a daily limit of 30)

3. All member customers can get a pack of tissues for free.

4. During the activity, customers can get a gift (cooling oil/wind oil or mosquito repellent paste) when they buy goods in 69 yuan, and the gift will be increased according to the purchase amount. When they buy goods in 89 yuan, they can participate in the on-site lottery once, and the winning rate is 100%.

Activity 3

Commodity Exchange

1: You can get a bag of body bath salts when you spend 25 yuan +2.5 yuan/

2. Consumption of 35 yuan +3.5 yuan can get a box of ten drops of water.

Seven. Activity promotion

Leaflets, dm sheets, display boards, LED screens, xx store system broadcast, in-store broadcast, SMS member notification.

Eight. Activity budget

leave out

Nine. Focus on activities

1, personalized display and POP

2. The display is neat, substantial and beautiful, which achieves a good visual effect.

3. Vigorously promote advertising products and new products.

4. Use free acupuncture and cupping in traditional Chinese medicine to increase the sales of Chinese herbal pieces.

5. After-sales service follow-up: the customer returned the medicine, complained, ordered the medicine, delivered the medicine free of charge for 3 kilometers, gave medication guidance, decocted traditional Chinese medicine, and had a simple physical examination.

X. Purpose of the promotion

1, through colorful activities, attract more consumers, stabilize the basic consumer groups (members) of pharmacies, form an upsurge of participation and purchase, spread service concepts, and form word-of-mouth communication. Achieve direct economic results and rapidly expand market occupation activities.

XI。 The content of the activity is determined according to the theme.

1, the activity was successful. The premise is that the content of the activity should be attractive. Including pre-event publicity mode, special price, discount, member gift, drug purchase lottery, expert free clinic, birthday, etc. , is an indispensable means to attract the target population.

Twelve. Preparation before the activity

Information distribution

1, the activity information can be released around pharmacies by means of leaflets and word-of-mouth publicity, with a total of 10000 leaflets, focusing on market business districts, vegetable markets, community portals, entertainment centers for the elderly, etc. This information is notified to every member of the pharmacy.

2.7 months 15-7 months 18, release advertising information of promotional activities.

3. Use the LED screen in the store, and the content is the theme slogan of the event. The time is July1September-July 27th. Site layout

A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate. 1. Release the LED with the active theme.

2. Large exhibition boards and backboards that highlight the theme of the event.

3. Hang flags, table cards, large posters and leaflets.

4. Information desk, gift (member prize) distribution desk, lottery box, etc.

5. Preparations for free outpatient service

6, arrange a sufficient number of service personnel, and wear work cards, easy to identify and guide the service.

7. On-site free clinic staff and sales staff should have a clear division of labor and cooperate with each other.

Key points of field implementation

1. Personnel and active substances are ready.

2. The propagandists distribute leaflets on the spot to introduce the activities and guide customers to enter pharmacies or participate in free clinic activities.

3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.

Gifts should be distributed at the specified time, neither too early nor too late. Please register your membership information and sign it when distributing. The activity summary meeting ended.

1, activity success or failure analysis report

(1), calculation of expense-to-sales ratio

(2), the number of customers to the store statistics

(3) collation and implementation of customer opinions