The history of Sony.

Sony Ericsson Mobile Communication Company was formed by the merger of Ericsson Group and Sony Group, and was formally established in 200 1 year. Drawing on the successful experience of the two parent companies and integrating their innovative ideas, Sony Ericsson has been committed to providing new mobile multimedia communication methods for global operators and constantly creating new values.

Sony Ericsson began to operate on 200 1 1 after being approved by the European Union and relevant industry organizations. The company is headquartered in London, England. Its president is Katsumi Yiyuan, its executive vice president and chief marketing officer is Yang Huaibo, and its chairman is Ke Dechuan. At present, the company has 4000 employees around the world, who are responsible for global product research, design, development, marketing and distribution channel expansion, and provide perfect customer service for global users. The company has R&D centers in Lund, Manchester, Munich, Research Triangle, Beijing and Tokyo.

Sony Ericsson established Sony Ericsson Mobile Communication Products (China) Co., Ltd. on August 12, 2002, and officially started to operate in China. The president of China Company is Roger Ericsson. At the same time, Sony Ericsson has also set up a research and development center in Beijing, which mainly develops localized products that emphasize video, entertainment and internet functions. Since its establishment, Sony Ericsson Mobile Communication Products (China) Co., Ltd. has introduced localized high-,medium-and low-end complete product lines to the China market, including T68ie, the first MMS product in the industry, and P802, a fully functional intelligent product.

Adhering to the unique advantages of Ericsson and Sony in technology and multimedia content application, Sony Ericsson has been at the forefront of the mobile multimedia field, and with its strong strength, it has clearly put forward the goal of becoming the first in the mobile multimedia field within five years.

Enrich products

Since the official launch of China operation, Sony Ericsson has fully integrated the characteristics of the two parent companies in the technology and content of consumer electronics, and soon formed a complete product line for different consumer layers of high, middle and low end, successfully realized integration and completed a smooth transition. So far, Sony Ericsson has introduced many popular products to the China market, including T68ie (the first MMS product in the industry), T202 with online crazy gallery, mini T602, simple and fashionable T 102 and P802 with full functions.

T68IE—— The first MMS mobile phone in the industry

T68ie is the first mobile phone supporting MMS in the world. Just connect its mobile digital camera accessory communicom MCA-20 to the bottom of the mobile phone, T68ie can easily take photos and send them to another mobile phone or e-mail via multimedia SMS, and the photos can also be stored in the photo album of the mobile phone. T68ie allows users to fully appreciate Sony Ericsson's advanced technologies and concepts in the field of moving images.

T202- Personalized Mobile Phone with Crazy Gallery

T202 is a value-for-money and fashionable new mobile phone, which supports Chinese short messages and Chinese phone book input. At the same time, T202 also has many functions that China consumers like: connecting digital camera accessories, short messages, games and entertainment. , and easy to use, affordable. T202 is equipped with a unique online crazy gallery, rich and wonderful online pictures, making love more personalized.

T602- brand-new fashion mini machine

T602 is a new GSM tri-band mini-phone, which can send short messages (EMS) with pictures and sounds, has a convenient calendar, can access online services (WAP), and has a large phone book. T602 is small and light, and supports Chinese input and lunar display.

T 102- modern new products with excellent value for money

T 102 is a dual-frequency (GSM 900/ 1800) product, which combines the simplicity and simplicity of Scandinavia in Northern Europe with the exquisite and perfect Japanese design concept, and embodies the brand-new industrial design of Sony Ericsson. T 102 is specially designed for young people and modern people, with beautiful appearance, convenient use, excellent value for money and EMS function. Simple and unique design style and reasonable price make T 102 the first choice for modern people in China market.

P802- Unique Full-featured Pioneer Product

P802 is a tri-band color screen mobile phone, which integrates mobile phone, camera, multimedia player and PDA. It has powerful wireless function and supports rich content applications. Its built-in digital camera and rich multimedia functions can bring infinite charm to the image world; PDA function, making daily affairs easy "overnight"; Multimedia player can help you relax at any time; Powerful wireless browsing function allows you to "touch" every corner of the world at any time; Wide-screen three-dimensional games and vibration response effects can make mobile games more realistic; The random memory stick Duo increases 16 MB memory expansion capacity; There is also a more intimate design, showing the concept of humanity. The launch of P802 fully embodies Sony Ericsson's unique strategic concept of "mobile integrated business model", and further demonstrates Sony Ericsson's firm confidence in striving to become the first in the field of mobile multimedia.

Sony Ericsson also launched the first commercial 3G product UMTS/GSM-GPRS dual-mode phone Z 10 10 at the 3GSM World Congress held in Cannes, France in February 2003. At the just-concluded CeBIT2003 in Hanover, Germany, Sony Ericsson introduced its brand-new product line in 2003 to the global industry elites. Including two new GSM products (T6 10 and T3 10), three new CDMA products (T606, T606, A 130 1S) serving North America and Japan, and three wonderful mobile phone accessories: Bluetooth headset HBM-30 and GPRS/.

market promotion

Through the cooperation with MGM and EON, Sony Ericsson's MMS products T68ie and T300 and full-featured smart phone P802 emerged in the adventure of 007 new film "See you tomorrow". Sony Ericsson's powerful mirror function and layered chord ringtone music have left a deep impression on users in a series of related marketing activities.

In addition, Sony Ericsson joined hands with China Film Group and MIG, an international wireless application service provider, to contribute to Jackie Chan's new film "Magic Tuxedo". T68ie, the industry's first MMS mobile phone launched by Sony Ericsson, plays a leading role in a series of marketing activities, providing consumers with multimedia content such as wallpaper, screensaver and music ringtone with the theme of "magic tuxedo" through WEP/WAB website, so that users can enjoy endless star charm at any time. A series of related activities such as lottery and live digital photography were also staged at the same time, which made more users feel the concept of "mobile integration" from Sony Ericsson.

For fashionistas, Sony Ericsson and MTV Universal Music Television, which are popular all over the world, jointly launched a three-month "Dream Zero Distance" series of activities, allowing fashionistas to fully experience simple fashion and embrace the star style. During the activity, every user who buys Sony Ericsson's new modern product T 102 will have the opportunity to be a special guest in the spotlight column of MTV Tianlai Village, have face-to-face communication with popular singers from Hong Kong, Taiwan or Chinese mainland, and get the opportunity to show their personality in the MTV Tianlai Village program.

Strategic vision

Sony Ericsson has been committed to further increasing the added value of its products, and at the same time introducing a full range of highly competitive and attractive products to the market. On the one hand, it urges operators to provide applications that can generate new revenue, on the other hand, it stimulates users' desire for "services" with wonderful content. Therefore, Sony Ericsson will cooperate with relevant functions, applications and contents when launching new products, and strive to provide users with a complete "mobile integrated business model", mainly focusing on three aspects: image, entertainment and interconnection:

Image service is the first application of "Mobile Integrated Business Model" introduced by Sony Ericsson. Users can get the corresponding image information by moving the digital camera, and then edit the corresponding information by computer or Bluetooth. Users can also combine personal creativity with images or multimedia messages through easy-to-use editing software. For example, Sony Ericsson's T68ie is equipped with a mobile digital camera communicom MAC-20, and users can take photos with their mobile phones and then send them by MMS. Sony Ericsson cooperates with the famous Howman greeting card. In the near future, users can also download it from Howman's electronic greeting card website Hallmark Hiya? 6? 4) Download richer MMS information and e-cards.

Entertainment is a very important part of Sony Ericsson's business. Content plays a very important role in entertainment functions, which makes it possible to play games, download ringtones and personalize mobile phones. Sony Ericsson will cooperate closely with Sony Pictures Entertainment, Sony Music Entertainment Co., Ltd. and Sony Style Imaging (Sony Internet-based digital imaging service) in technology, market and business development. For consumers, these cooperation will make their mobile phones more humanized: get more exciting content services from the colorful Sony world. For example, wallpaper and screen protection of movie background, personalized picture setting, downloading the most popular music and the most famous game ringtone produced by Sony. At the same time, Sony Ericsson will also cooperate closely with other content providers, so that users can get MMS, chord stereo ringtones, background pictures and download games online.

In terms of interconnection, the connection between mobile phone products and other digital products is very critical. These connections include portable headphones, data synchronization updates, image exchange, games, wireless modems and remote networks. We can transmit voice, data, information and images through Bluetooth. Sony Ericsson has leading technical strength, leading products and the ability to transplant this technology to other digital products, which makes it possible to connect mobile phones and various devices through Bluetooth. Sony Ericsson's strategic partners in interconnection include Sony Corporation. Important PC card manufacturers TDK, Palm and Apple Computer. These important collaborations will enable users to update calendars synchronously, back up phone data, get information from Mac, connect mobile e-mail, and use more multimedia applications such as video and entertainment in the future.

Based on this development concept, Sony Ericsson recently announced a number of new global strategic cooperation, including cooperation with Nokia to provide developer tools for Symbian OS smartphones, cooperation with IBM Global Services to provide secure mobile e-commerce solutions for P800 users, cooperation with AppForge to help developers write Visual Basic applications for Sony Ericsson smartphones P800, and cooperation with Handango to launch P800 online application stores. At the same time, in Chinese mainland and Hong Kong, Sony Ericsson cooperated with Yahoo (China and Hong Kong) websites to jointly launch a wireless instant chat tool-Yahoo! Messenger has opened up a new channel for information exchange between computers and mobile products. This series of strategic cooperation plays an important role in strengthening Sony Ericsson's product line, upgrading the company's brand and promoting the development of the whole mobile communication industry, and will be gradually integrated into more future new products.

perform

Sony Ericsson has finally become the new favorite of the mobile phone industry. Following last year's successful profit, Sony Ericsson's growth momentum remained strong in the first quarter of this year, with mobile phone shipments reaching 8.8 million units, an increase of 63% over the same period last year. Sales revenue reached 65.438+33.8 million euros, an increase of 66% over the same period of last year; The pre-tax income reached 97 million euros, and the net profit was 82 million euros, up by 2 1 10,000 euros and1800 million euros respectively compared with the same period of last year. Sony Ericsson has become a "dark horse" in the mobile phone industry.

As a supplier of mobile communication products, Sony Ericsson Mobile Communication Co., Ltd. is bringing infinite communication possibilities to people with excellent technical force.

The meaning of the first letter of the mobile phone number:

K stands for camera phone, starting with K750. K series are generally full-featured and powerful machines at the same price. You should know that Ericsson is good at doing functions. K series is one of the main series of Sony Ericsson.

W stands for walkman music mobile phone. W series, with the initials of WALKMAN, is a series of music mobile phones with very professional players and excellent sound quality.

Z stands for flip series. Z series is a folding machine of Sony Ericsson, which is elegant but powerful. Of course, some folding machines are not Z series, and Z series is just like K series in folding machines.

J stands for simple series. J series is a low-end fashion series, with practical functions and fashionable appearance. Each J series will have brilliant functions, so that low-end users can also experience Ericsson's functions. The best J series model is J300.

M location service. M series is Sony Ericsson's business fashion smart machine. This series of smart phones are small and stylish.

P stands for smart series. P series is Sony Ericsson's strongest machine, but it looks strange for the best function. Like what detachable double-sided keyboard?

V series is a machine customized by Sony Ericsson for Vodafone, taking the first letter of the company name.

T-series is a model just started by Sony Ericsson at that time, and its product line is incomplete. It was designed and manufactured to meet everyone's needs. T series has a classic in the mobile phone industry, T6 18, which saved Sony Ericsson and is also one of the best-selling machines in history.

S series produced a rotating screen mobile phone with CCD photosensitive material, and S stands for rotating cover, which is a mix of W series and K series.