Planning Scheme of Commodity Women's Day in 2022

In order to effectively ensure the quality level of activities, we need to start the work of making activity plans in advance. Activity plan is the detailed rules, steps and arrangements of specific actions of an activity. So how should the activity plan be formulated properly? The following is the planning scheme of 2022 Commodity Women's Day (generally 5 articles) that I collected and sorted out. Welcome everyone to learn from it, I hope it will help you.

2022 Women's Day 1 Planning Scheme I. Theme: March 8th Women's Shopping Festival (revised according to the actual situation of the store)

Two. Activity time: 20xx March 1, the specific time depends on local conditions and locations.

Third, the purpose of the activity:

A. Increase the amount of micro-powder on the WeChat public platform of the store and upgrade the store.

Public attention and brand awareness.

B, increase passenger flow through roadshow powder, improve store sales performance, and double the performance.

Four. Activities:

1: the second new product in the audience is 3.8 fold.

Objective: To improve the joint rate and increase the sales share of new products. Digestible inventory of old products.

Note: the first new product is purchased at full price, and the second one is 3.8 fold, which is equivalent to 6.9 fold. Please pay attention to accounting profits according to the purchase price of goods. If the purchase price is high, you can set up some brands to participate in the activities.

2. Stored value of all new products 138 yuan, that is, return to 200 yuan (deposit in membership card 138 yuan to 200 yuan) Purpose:

1. Add new members to the store and expand the number of members.

2. Improve the welfare of members and stick to old customers.

Note: 200 yuan only needs 138 yuan to buy new products, which is equivalent to about 30% discount. Ordinary customers don't just buy products made in 200 yuan. The more they buy, the higher the discount. ) The stored-value card can be used cumulatively, that is, if it is recharged to 138, it will be returned to 200 for cumulative use.

3. All new products will be reduced by 38 138.

Purpose:

1, stimulating low-priced products;

2. The turnover of high-priced goods has increased;

Note: 138 minus 38 is equivalent to 7.2 fold. Please set the full and reduced share according to the market and commodity conditions. * Attention should be paid to the design of commodity prices. Commodities to be digested can be set as 138, 148, 158, etc. , which is not much higher than that of 138 yuan. There are also some film pasting projects, and the project prices are set to 135, 130 and so on. For convenience. Jewelry store 3.8 activities.

4. When the audience spends over 238 yuan, 38 yuan can exchange it.

Goal: increase sales and reduce inventory.

Note: Set up 38 yuan exchange area, and set up large inventory goods that can be delivered from 38 yuan. As long as the audience spends over 238 yuan, plus 38 yuan, they can buy at will in this area. If you spend less than 238 yuan, you should also use 38 yuan to indicate the product price. For example, the original price of 88 yuan, if the current consumption exceeds 238 yuan, you can get it by adding 38 yuan. (Cumulative)

5. Butterflies are flying all over the sky, sweeping half the sky (held simultaneously with the previous activities). Pay attention to accounting profit and scan code. Pay attention to our official WeChat account, and you can get the exquisite butterfly brooch from the store or the counter. You can get the 38 yuan electronic cash coupon by replying (38 yuan electronic cash coupon can be used at any cost of 338 yuan in the store). Objective: To increase the number of WeChat fans in our store and boost sales.

Description: The design of this activity must explain the content of the activity to customers, so that customers can have the psychology of taking advantage and spend in the store. Jewelry store 3.8 activities.

Verb (abbreviation of verb) activity form:

1, the store launched 38 promotional activities.

2, store atmosphere marketing, build morale.

3. Store innovation takes the new outdoor experience meeting as an activity promotion platform, and cooperates with the host to call for wheat publicity to attract passengers.

4. Carry out roadshow powder-increasing activities, and scan the code to pay attention to customers sending colorful butterflies.

Planning scheme for 2022 Commodity Women's Day 2 I. Theme of the event:

Happy Women's Day "Beautiful Passbook" keeps sending.

Second, the purpose of the activity:

Women's Day promotion is one of the most important activities in cosmetics promotion, and it is also the first important activity in the New Year. It is necessary to stimulate consumers' desire for shopping through this activity and make a good start for sales in the new year.

Third, the activity time:

March 5th March 12

Four. Activities:

(1). During the activity, anyone who purchases in the store will be given a 1 "exquisite passbook" (maximum 10 yuan cash).

(2) After spending all the money in 38 yuan, you can get a "beautiful passbook" of the CCTV advertising brand Laifei 1+ a hand cream with the value of 38 yuan.

(3) If you spend 138 yuan, you will get 5 "Beautiful Passbooks"+98 yuan-worth CCTV advertising brand Laifei Magic Bare Makeup bb Cream+a box of Zhou Hu.

(4) After spending over 238 yuan, get 8 "Beautiful Passbooks"+1 18 yuan Eye Protection Gold.

(5) If you spend over 338 yuan, you will get a "beautiful passbook" with a value of 12+168 yuan's CCTV advertising brand Lai Fei's anti-fashion crystal essence+month care.

(6) In the future, all "beautiful passbooks" are only for shopping. You can use a "beautiful passbook" every time you spend 50 yuan, and a "beautiful passbook" can reach 10 yuan. "Beautiful passbook" is valid until September 20xx 1.

(7) Anyone whose birthday or wedding anniversary falls on March 8th can come to our store with relevant certificates to receive the original products of CCTV advertising popular brands with the value of 69 yuan.

(8) Members can enjoy double points+Ms. Zikelu's boxed travel package in 25 yuan.

Verb (abbreviation of verb) implementation steps:

(1), two days before the event, inform members of the event content by SMS and send holiday wishes.

(2) Prepare the "Beautiful Passbook" card and the customer registration manual to clearly record the customer's consumption.

(3) Two days before the event, put up event posters and X-boxes at the eye-catching position of the store and at the door of the store.

(4) Distribute leaflets around the store during the activity.

Cost budget of intransitive verbs:

Kaffee 300 yuan X-stand 40 yuan poster 25 yuan flyer 200 yuan other expenses 500 yuan total 1065 yuan.

Planning Scheme for Commodity Women's Day in 2022 3 With the New Year's bell fading away, the spring of xxxx has quietly arrived, and the annual March 8 Women's Day is coming.

After discussion by the staff of the Planning Department, it is suggested to organize promotional activities of various commodities and projects around the March 8th Festival, extend holiday greetings to the female compatriots all over the country, and improve the popularity and sales of shopping malls. The specific scheme is as follows:

I. Theme of the event:

Dress up half the sky, see you beautiful and healthy every day.

Second, the activity time:

3.8-3. 12

Three. Location:

Large shopping malls on the first to third floors

Four. Activities:

(1) During the event, there will be special sales at women's merchandise counters on all floors of the mall to ensure the lowest discount. The product range includes: jewelry and cosmetics, clothing accessories, leather shoes and leather goods.

(2) Carry out the activity of "Only he loves you the most". On the day of March 8, only men can enjoy special discounts or give special gifts when shopping at several relevant counters designated by the business department of the mall.

(3) During the activity, at least 10 floats will be organized in the * * * Enjoy Pavilion for publicity. For promotional goods, it is recommended to buy clothes, shoes, hats, ornaments and other items with high enthusiasm and relatively low price.

(4) Hold the underwear show "Women of the Times Flying". There are underwear shows in the morning and afternoon of March 8. The underwear worn by the model is provided by the women's clothing department on the second floor.

(5) "Be a beautiful and healthy woman" activity. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.

Verb (abbreviation of verb) activity promotion;

Set up a description of the activity in an obvious position such as the entrance of the shopping mall; During the event, the studio will play the event content in a rolling way; On March 3rd and 7th, Evening News published 1/2 sets of red advertisements respectively. All the in-store products participating in the event have a special pop logo.

Planning scheme for 2022 Commodity Women's Day 4 I. Time:

March 5 to March 8

Second, the purpose of the activity:

Women are the mainstream of shopping malls, so we should seize Women's Day to hold promotional activities, create a shopping mall atmosphere and promote shopping mall sales.

Three. Scope of activities:

XX supermarket shop

Four. Activities:

(1) Lucky Lottery Award

1. Every time you shop in 38 yuan during the activity, you can win prizes on the spot. Anyone who touches the lucky number of 3 or 8 can get a beautiful gift (or shopping voucher) worth 3.8 yuan in this supermarket; If you touch the lucky number with two numbers "38" connected in turn, give a shopping voucher worth 38 yuan. You can only touch each receipt five times at most.

2. Operation: Mark 38 ping-pong balls with the numbers 1 to 38 respectively, and put them in the box. Customers can touch the balls themselves. 38 yuan can touch one ball at a time after shopping, and receive prizes on the spot according to the numbers on the ball.

(2) Chain discount

Anyone who buys all the women's products in 38 yuan at one time on March 8th can enjoy a special discount of 8.5% on March 9th in this supermarket, with the shopping receipt 10 on March 8th (except the special goods).

(3) Double happiness in festivals

A 38-year-old female friend, or a female friend whose birthday is on March 8, can participate in the "lucky draw" of our supermarket for free with my ID card.

Public relations activities

1. New Women's Lecture

The lecture topics can be personal color lectures (personal color selection, clothing matching skills), marriage lectures (marriage quality, family harmony), women and career and other different topics. The time is March 9, and all customers who shop from March 5 to 8 can get tickets for the lecture.

2. Art exhibition/photo exhibition

Contact the local women's Federation and ask it to introduce an excellent local female painter or photographer to hold an exhibition for 38 sessions for one week. The location can be at the gate of the mall or in the square.

Note: Activities (1) and (2) cannot be repeated.

Planning scheme for 2022 Commodity Women's Day 5 I. Theme of the event:

Charming Women's Day, 3.1.5 every day (901.1.602.603)

Second, the activity time:

March 6-March 15.

Three. Activities:

1. Gift purchase activities (items 3-8)

The supermarket area is full of one-time shopping in 38 yuan or the department store area is full of 68 yuan.

The supermarket area is full of one-time shopping in 68 yuan or the department store area is full of 98 yuan.

The supermarket area is full of one-time shopping 158 yuan 98 yuan or department store area.

One-time shopping in supermarket area is over 158 yuan or department store area is over 298 yuan.

Activity content:

Urban 120 promotional items, 80 in chiping. (Suggested promotional products are: cleaning and washing products, knitting products and women's cleaning products, supplemented by household products, beverages, non-staple foods, meat products and snack foods. ).

2. Special Love for Special You —— Special Love Gift for Women's Day in Spring on March 8 "Any female friend born on March 8 (with ID card or other valid documents) can get a beautiful gift at the front desk for free (it is recommended to make cosmetics or communicate with the United beauty salon to give a beauty card).

3. Women's Day was celebrated on March 8th, and spring fashionable women's wear was newly listed. During the activity, spring goods are discounted by X. ..

Underwear, bedding, silk scarves and ladies' accessories are sold at ultra-low prices, and sweaters are discounted by X.

Joint merchants:

Cosmetics, gold jewelry, luggage and leather goods activities.

Four. Publicity method:

1. distributed 14000 (5,000 in chiping and 3,000 in other three stores) front 4KDM posters (synchronized in supermarkets, independently produced by chiping).

2. Kanban publicity at the door

3. Big screen publicity

Verb (short for verb) timing

Photo time: February 28th.

Typesetting time: March1-March 3.

Poster distribution time: March 4 and 5.

Activity start time: March 6.