What is the difference between WeChat group messaging and message push?

The difference between WeChat group messaging and message push is as follows:

From the different characteristics:

1, the feature of push message: it depends on network signal. Receive more information, and in no particular order, or cancel the attention. After cancellation, the push information cannot be delivered to the user's mobile phone.

2. Features of SMS group sending: Relying on the communication channels of telecom operators. As long as the cell phone signal and cell phone system are normal and the cell phone number is not in the operator's blacklist, you can receive SMS at any time.

From the perspective of different audiences:

1. Recipient of push message: users who have been concerned.

2. The recipients of SMS group sending: all new and old users.

From the different modes of operation:

1. The operation mode of push message: more inclined to social information network, more focused on maintaining user circle through community or circle of friends.

2. The operation mode of SMS group sending: SMS group sending marketing focuses on the universality of content group sending, and customers remain decentralized and independent.

To sum up, the Aurora Push Platform is quite good in comparison. Aurora understands the ranking of App in the overall market and sub-sectors in real time, views multi-dimensional analysis including market penetration, active users and new users, and grasps market dynamics.