Xpeng car owners are no longer happy? Lifetime free charging may be canceled in July Official: Waiting for announcement

Competition in all walks of life is quite fierce now. In the automotive industry, the competition between new energy vehicles and fuel vehicles has never stopped and can be said to be in full swing. When it comes to new energy vehicles, we have to mention the hottest star in China right now—Xpeng Motors, which was listed on the market a few days ago.

Speaking of Xiaopeng Motors, its meticulous care for car owners has won the favor of consumers. In order to provide car owners with more convenient, faster and better services, Xpeng Motors has proposed a "lifetime free charging service policy". For the first Xpeng car owners who go to designated charging piles, they will provide 3,000 kilowatt-hours of electricity per car per year during the period of use. Lifetime free charging service.

In recent days, many netizens have reported that they have received text message notifications from relevant personnel of Xpeng Motors. It is said that Xpeng Motors will adjust the "lifetime free charging for new car owners" in mid-July, or reduce it relatively. The number of complimentary charges and useful life are included. This kind of news is indeed a big expense for Xiaopeng car owners.

However, I believe that Xpeng Motors will not cancel it immediately that month. After all, Xpeng Motors has a huge number of users. It is estimated that there will be no major changes within the next month or two, but it should be made. appropriate adjustments. It is also said that a transition period should be set up so that the market reaction will not be so big.

After consulting with many relevant personnel of Xpeng Motors, it is said that the current policy has not been announced yet, and the latest news will be released to consumers as soon as possible.

Why adjust relevant policies? From the perspective of the overall environment, the current penetration rate of new energy vehicles has changed significantly compared with the previous two or three years, and the national subsidy policy is also slowly reducing, which means that the cost of free services for such car dealers will greatly increase .

Judging from the data of Xpeng Motors’ free and exclusive APP, Xpeng Motors has provided 1,314 free and open charging service stations, covering 188 cities across the country. With such a dense coverage, it can be said that it is basically open You can enjoy free charging service wherever you go. From the perspective of economic costs, Xpeng Motors has exclusive parking spaces equipped with smart ground locks to prevent parking spaces from being occupied, saving car owners waiting time. They can also park and charge for free, as well as parking and site fees and the installation of super charging stations. A huge expense.

According to Xpeng Motors’ sales report, in the first half of 2021, Xpeng Motors’ cumulative delivery volume reached 30,738 vehicles, and the user base has increased sharply. If a Xpeng car owner specifies a free recharge of 3,000 This means that you can save about 5,000 yuan in charging fees, not to mention the car dealer's site costs. Therefore, the increase in Xpeng Motors has resulted in a net loss of 787 million yuan in the first quarter.

In the future, perhaps services such as "battery lifetime warranty, free upgrade services, lifetime power delivery and free installation of charging piles" will gradually face decline, cancellation, or even become paid items to increase the number of vehicles. business operating costs as the ultimate goal.