What is a MMS shop?

MMS shop refers to the physical stores that major business halls join in order to promote MMS business.

The English name of MMS is MMS, which is the abbreviation of multimedia messaging service, meaning multimedia messaging service, and is often called MMS. Its biggest feature is that it supports multimedia functions and can transmit comprehensive content and information, including text, image, sound, data and other multimedia formats.

Technically speaking, MMS is not a short message, but with the support of GPRS network and WAP wireless application protocol as the carrier to transmit pictures, sounds, words and other information. MMS service can realize instant multimedia information transmission from mobile phone end-to-end, from mobile phone terminal to Internet or from Internet to mobile phone terminal. The industrial standard of MMS is formulated by WAP Forum and 3GPP (3G Partnership Project). Therefore, MMS is designed to run on the upper layer of WAP protocol, not limited to transmission format, but also supports circuit-switched data format and general packet radio service format. Its working principle is to use the high-speed transmission technology edge (enhanced data rate GSM e-transmission), which is a new technology to improve the data rate and a transition step from GSM to the third generation mobile communication system IMT-2000. It is also called GSM 384, because it can increase the data rate from 9.6kbit/s to 384kbit/s, and can support many high-speed data services such as voice, Internet browsing, e-mail, conference TV and so on. With the support of GPRS, WAP (Wireless Application Protocol) is used as the carrier to transmit videos, pictures, sounds and characters.