What is an electronic channel, including what?

Electronic channel refers to a new self-help marketing service channel developed rapidly to meet customers' real-time service needs and reduce the pressure and cost of front-desk service. Including traffic management, social security services, digital TV, home security, online education, customer relationship management, office OA, telephone banking, online banking, mobile banking (including SMS banking and WeChat banking) and self-service banking.

For example, in the application of electronic channels, the blind can handle financial services through bank barrier-free websites and special voice ATM machines, the deaf can get services through text communication and complete credit card verification through channels other than telephone, and the physically disabled will use self-service banking services through barrier-free facilities.

The China Disabled Persons' Federation also launched the first batch of pilot work of issuing intelligent disability cards (third generation disability cards) in Beijing. Disabled card holders can enjoy various services provided by the government, such as employment training and use of public cultural facilities. You can also enjoy free public transportation, park access and other benefits.

Extended data:

Advantages of electronic channel communication operators:

First, divert business pressure and reduce marketing costs.

Electronic channels can provide customers with services such as telephone bill inquiry, historical list printing, payment record inquiry, integral inquiry, payment, supplementary invoice and so on 24 hours; Providing balance inquiry service for prepaid brand customers can let customers know their phone bill balance in real time. In addition, you can also modify passwords and customize packages on the electronic platform to support multiple users to accept services at the same time.

Second, reduce the threat of agency channels to operators.

Electronic channels are completely in the hands of operators, which can reduce the threat of agency channels to operators and prevent agency channels from "challenging" operators for their own interests. Through the continuous improvement and promotion of electronic channels, the market share of agency channels will be diverted after attracting some subdivided customer groups.

Third, it helps to shape the brand image.

The ease of use and experience of electronic channels in services are outstanding. Smooth electronic channel system helps to shape the brand image of operators' caring service. Brand connotation must be embodied and strengthened through external things such as products and services. The advertising ability and service ability of electronic channels are the elements of a brand.

Baidu encyclopedia-electronic channel

People's Network Banking Industry Perfect Barrier-free Service of Electronic Channels