What are the online and offline promotion methods?

1. In-site promotion: promote on its own website, determine the interactive object and customer subject, and use the in-site letter, advertising space and WeChat official account under the brand to deliver information.

2. Promotion in different places: It is still necessary to grasp the target audience of the activity. For example, a copy book can be promoted and advertised in the relevant Weibo copy account, and posts can be launched in Douban Group and Baidu Post Bar of the relevant copy. Specifically, there are Weibo, SNS, forums, soft text promotion, resource replacement, advertising, EDM, SMS promotion and so on.

3. Event landing page: You can make a responsive event landing page with micro-enterprise points. This page can be a home page, a favorite page or a detailed page of a single product. In baidu promotion's creative writing, we can fill in any link belonging to our website, so that visitors can directly see the page you want them to see.

Next line:

For offline promotion, we also need to find several locations of target customers and do offline promotion well. Specifically, there are the following points:

1, the area where customers often move, such as buying clothes, can be pushed in shopping malls and restaurants. Health care products for the elderly should be promoted near parks, supermarkets and activity centers.

2. Looking for "backing" to do offline activities with relatively small strength, you can consider looking for organizations, relevant associations, non-profit organizations, and large interest associations and event organizers (provided that they are related to the activities).

3. Areas with large population flow. If it is not aimed at customers, or where customers are scattered and popular, the promotion process will also pay attention to attracting people and achieve results. When going to and from work, there is no problem in the office area, the community, the entrance of the shopping mall and the places where activities are met.