3 sample project planning books

Programs need to meet the needs of the people in order to be welcomed by the people. This article is a model essay of program planning book compiled by me. Welcome to see it.

Model program plan 1: radio program planning scheme of "Ears to Travel"

First, the column conception:

It is very necessary for our station to offer life tourism humanities programs. Life is what everyone is doing, and the fun of life lies in sports. The audience of this program is people who are close to nature and love to travel. College students, a group with youthful vitality, are the guarantee of our listening rate. They generally have a good living standard and cultural level. Therefore, tourism frequency should give full play to the educational functions of the media, including tourism information and ethnic customs, while providing the audience with tourism service information and leisure service programs, so that the audience can acquire knowledge of geography and humanities in relaxed and natural radio programs, and at the same time cultivate their good consciousness of loving nature and protecting the environment. The launch of this program will well reflect the characteristics of education and music.

Second, the guiding ideology:

Advocate healthy living and pay attention to fresh consultation. How to guide students to have a healthy lifestyle, have a happy life mood, master fresh humanistic information about fashion life and tourism, and provide a platform for students to exchange experiences and information has become the main driving force and guiding ideology for us to establish this column.

Third, the column name: "Ears to Travel"

Four. Program types: life, tourism, humanities

Style orientation of verb (abbreviation of verb);

1, style: fresh and relaxed, constantly creating new ideas between fashion and conservatism, appropriate participation and cultural connotation; Language: lively, humorous and inflexible;

2. Form: casual, casual and eclectic.

3. Use the simplest and most vivid language to provide maximum consultation to the audience, and control each consultation within 2 minutes, so that even the audience who are in a hurry can gain something.

Sixth, the slogan:

We build a bridge of spiritual communication with sincere voices, we paint every wonderful scene of campus life with pens, and we feel every passion of our classmates with our hearts. When we meet in familiar radio waves every week, we will be moved, dreamed, and believed? Incorporate a smart voice, let it float over the campus, float into the hearts of every teacher and student, let this voice go straight into the sky and reverberate in every corner of the campus.

Seven. Total duration: 30 minutes

Eight, program preparation:

Carefully prepared by the announcer, submitted to the Propaganda Department in advance for manuscript review, sorting and music screening.

Nine, program content:

Opening remarks:

Z: Good afternoon, dear students! It's a great pleasure to meet you in the program "Ears to Travel" at six o'clock on Tuesday night.

C: Advocate healthy living and pay attention to fresh consultation. We will use the simplest and most vivid language to provide the audience with maximum life consultation. Here,

Z: You can travel around the world with our feet and take care of the strange mountains and rivers everywhere.

C: You can enjoy the exotic national culture in our national customs garden.

Z: In our big mouth, you can taste the delicacies of different nationalities. Hello everyone, I'm your friend Zhili.

C: This is Chen Yan.

1: Travel around the world with bigfoot (1 1 min)

This paper introduces the tourism consultation that Duyun radiates to the whole country and even the world.

The screening principle is: 1, which is suitable for short-distance travel, and we will give some precautions during the trip; At the end of the term, some distant places suitable for group travel will be introduced.

2. Choose to introduce the world's "strange, beautiful and dangerous" geographical landscape, so that students can travel with their ears.

Part II: National Style Garden (13 minutes)

Make full use of the characteristics of our multi-ethnic family, introduce our unique ethnic customs to everyone, and carry forward our national culture while entertaining.

The third set: eat with a big mouth (6 minutes)

The diet of all ethnic groups has its own characteristics, which is the crystallization of their wisdom. All ethnic minorities are smart and hardworking. This section highlights their ethnic snacks.

Conclusion:

Z: We build a bridge of spiritual communication with sincere voices and feel every enthusiasm of the students with our hearts.

C: when we meet in familiar radio waves, we will be moved, wise and enthusiastic? Incorporate a smart voice, let it float over the campus, float into the hearts of every teacher and student, let this voice go straight into the sky and reverberate in every corner of the campus.

Z: Dear students, happy time is always short, and our program is coming to an end. Thank you for sharing this problem with us. I'm your friend Zhili,

C: This is Chen Yan.

H: We will meet again at the same time next week.

Model Program Planning Book Part II: My Family's Story Broadcasting Program Planning Scheme

I. Programme overview

1. Program Name: Traveling and Talking with Hotan.

2. Program section: Hotan Treasure (Product Guide), Traveler's Story, DuDu? Walk the world

3. Planned duration: 1 hour

4. Listening platform: Hotan Radio Station _ _ _ _ _ FM.

5. Broadcast time: _ _ _ _ _ _

Second, the column creativity:

1, Hotan treasure hunt

Hotan is a region rich in tourism (products) resources. Promote Hotan and let more people know about Hotan. Turning the tourism (property) resources in Hotan area into wealth to a greater extent is the starting point of this column. At the same time, we also welcome friends from all over the country who want to promote their tourism industry (products) in Hotan area to provide program clues. Traveling in Hotan and Guangzhou? This column not only publicizes Hotan local tourism (product) resources; It also includes the promotion of tourism resources in other areas outside Hotan.

By running this program well, we can better guide the audience's tourism consumption and cater to the growing tourism boom.

2. The story of the traveler

Introduce characters to better interact with the audience, and at the same time create a cultural atmosphere for the column "Hotan Travel Talk".

3、? DuDu? Walk the world

Increase the interest of the column, broaden the audience's horizons and improve the listening rate of the column.

Third, the purpose of the column:

Fully display Hotan tourism resources and property resources, focus on developing Hotan tourism economy, and build a harmonious and healthy tourism (property) consumption trend; Tour guide and Tian? Go out and bring it in? Promote the contact and cooperation between Hotan area and the outside world.

Fourth, column positioning: mainly to say.

Fifth, column style: cheerful and relaxed; Rich in knowledge and strong interest; Emphasize interaction with the audience.

Six, broadcast content:

1, Hotan treasure hunt

Introducing the topic through a joke (or a legend or popular saying) of the host, the two hosts, male and female, began to introduce a tourist attraction (or a product resource) in the form of dialogue;

Introduce the recording of the person in charge (factory director, manager, etc.) appropriately. ) of the relevant departments of the tourist attractions (or product resources), to guide the audience to understand and understand the discussion object;

Listeners can call the hotline or send text messages to express their recent views;

Finally, the host thinks and makes a summary.

The program can invite experts as guests. During the program, program slogans and advertisements related to tourism resources can be interspersed.

2. The story of the traveler

Main contents: let people who walk out of Hotan tell the story outside; People who come to Hotan can also talk about their impressions of Hotan area.

You can do various special topics according to the situation, such as college students admitted from other places in Hotan area, people who go out to work in Hotan area, cadres who come to Hotan to help Xinjiang, people who come to Hotan to exercise, volunteers and so on.

Audience participation methods: letter collection, hotline introduction, guest interview, SMS notification, etc.

Requirements: Give priority to telling the scenery and increase the content of telling feelings.

3、? Dudu walks the world? (about 10 minutes)

? DuDu? The voice can be obtained by the voice of the male host of the two hosts through certain technical processing, which is cute but not vulgar, similar to the cartoon children's voice and cannot be exaggerated.

With what? DuDu? As the protagonist, by? It? Introduce the magical, famous scenic spots and anecdotes around the world. The requirements are short and pithy, exquisite and peculiar.

The content of the program can be obtained through the Internet and newspaper clippings.

Seven, broadcast mode:

Recording and broadcasting combined with live broadcast. The explanation of scenic spots and products can be recorded and broadcast, and the audience's participation can be broadcast live.

Eight, procedural requirements:

1. Moderator: Two directors, a man and a woman, have some travel experience.

2. Guests: You can invite experts and full-time workers from tourism bureaus, developers, manufacturers, vendors, a property research institute and other related units, or you can invite leading actors who are experienced in the topics discussed in the program.

Nine, program production:

In the preparation stage of the program, collect information around the characteristics, value, development and sales of tourism resources (or products), visit (use) experience, make full use of network resources, and draw up a copy in advance; Contact relevant units and listeners, record interviews and arrange them into the program.

The program can be supported by tourism bureau, regional economic commission and other units, and they will provide relevant introductions of tourism resources.

If you encounter difficulties in introducing scientific knowledge, you can contact relevant scientific research units.

Regularly carry out audience essay-writing activities and arrange audience to sign up for group tourism activities.

According to the actual situation in Hotan, contact the production department in news topic for proper implementation? The story of the traveler? Theme planning.

X. Plan slogan:

(1) Title: (TBD)

(2) Hotan treasure prefix words:

? Singing a rooster is white all over the world, and Wanfang music is played in the north and south of the Yangtze River, and Hotan is the most beautiful.

(Mao Zedong's poem) (? Yu Wei? : Hotan ancient name)

(3) Traveler's stories: Laugh at travel stories and make friends all over the world? Listen to the voice of the traveler

(3)? DuDu? Climb to the top of the world:

? Take a walk east, south, north and west. Is there anything strange? -Hot! Fun! All in? DuDu? Go to the world!

XI. Program Promotion and Advertising Sources

1, which should be publicized in our station, TV station, radio and television newspaper and other media in advance;

2. When conditions are ripe, engage in a sketch with the theme of "Talking with Hotan", encourage the audience to participate, obtain the source of the program, and expand the popularity of the program.

3. Hold audience friendship meetings and group travel activities in a timely manner to strengthen contact and communication with the audience.

4, contact tourist attractions, property investment sponsorship, advertising. (Charge price to be determined)

Twelve. Planned goal

Strive for brand-name programs to become the best source for listeners to obtain tourism and product information;

It has become an important platform for communicating external information with the audience.

Thirteen. comment

1. It is suggested that the female host of this program be fixed and the male host be flexible.

2. Because the work intensity of this program is relatively high (it needs a lot of preparation work and interviews, etc. ), it is suggested that the host of this program should have an appropriate product bonus.

3. It is suggested to set up relevant Uyghur programs, which can be translated into Uyghur according to Chinese scripts.

As this program is connected to the audience hotline, it is suggested to set up a director.

5. In the choice of the host, it is suggested that the host with cheerful and humorous style should be responsible.

6. It is suggested to give appropriate points to the reporters who participated in the interview of this program.

Program Planning Book Mode 3: Take You to China Tourism Program Planning Scheme

First, the program planning background

With the acceleration of the pace of life in modern society and the tension of life in metropolis, a considerable number of tourists are full of yearning for spiritual relaxation. As a sunrise industry, tourism will flourish. With the development of economy and the improvement of people's living standards, higher requirements are put forward for their own quality of life. Tourism is an important choice to improve people's quality of life. Tourism program resources are inexhaustible, which ensures the sustainability of the program. At present, although some domestic TV stations have set up tourism programs, they are not large in scale and have not yet become a climate. And there are few variety shows with tourism as the theme. However, it is necessary to establish a file focusing on entertainment and leisure, bring the latest tourism consultation and provide tourism service information, and build a platform for tourism developers and audience media to achieve a win-win situation. At the same time, diversified themes are integrated into the program, which makes the coverage of the program wider and improves the competitiveness of the program with the same type of programs. Create a unique brand and create a new atmosphere of tourism festivals.

Second, the program name and positioning

1, program name "Take You to China"

2. Program type: entertainment variety,

3. Program theme: Give full play to entertainment. Enhance interactivity and participation, and enhance the visibility of the program. Provide tourism service information, present a multi-angle and multi-angle visual feast for the audience, serve the public and repay the society.

4. Program positioning: for children, young people, middle-aged and elderly people who like to travel, close to the masses, close to life and close to reality. The program is divided into two parts: outdoor reality show and quiz. Create a happy atmosphere.

5. Program style: entertainment with tourism.

6. Program slogan: Take you to China, and you, me and him have fun.

Third, the specific composition of the program.

1, Section 1 "Super Tour Guide"

There are three participants in each issue to select outdoor super tour guides, and the winner can get prizes provided by sponsors. Four guests and four audiences were invited to wear T-shirts of different colors, representing different units. Support their respective guests. Let's watch the competition process of the three players together. At different stages, a guest guessed who could become a super tour guide and could discuss with his supporters behind him. Three contestants are stationed in the tourist area to provide services and help to local tourists. The task is set to be completed within a certain period of time, during which the crew will deliberately create a small accident to test the adaptability of the contestants. Play a spoof program for entertainment. It also promoted the tourist attractions very well. Attract more tourists. (If necessary, you can shoot in continuous shooting or at the same time, and use montage editing techniques to make the picture more coherent. Finally, the super tour guide judges outdoors. If you guess wrong, the guests at the meeting will be punished. Finish this column in a relaxed and pleasant atmosphere.

2. Section 2 "The scenery there is unique"

Invite four couples to the stage to show their skills first. Attract more children, young people, middle-aged people and the elderly. Covered by location reporters, choose a scenic spot every week, let photographers follow the location reporters for interviews, give a more comprehensive introduction to the tourist attractions, and let the audience experience the local customs and culture through TV. From a variety of contents and perspectives, we try our best to show the beautiful pictures to the audience, so that the audience can feast their eyes on the TV screen and enjoy the beautiful scenery. At the same time, on-site reporters and presenters participate in relevant interesting questions and answers, so that guests can complete the questions in the form of rushing answers and learn new knowledge in happiness. Highlight the entertainment knowledge of the program. Where ethnic customs are involved, guests can be invited to learn ethnic dances and songs together, and local games can also be put on the stage for interaction. The host will tell the audience more travel information, travel strategies, affordable and convenient food and accommodation information, and there are many small details to serve the audience, so that everyone can make all preparations before departure. It also stimulated the development of tourism. The winning family will receive a travel fund. Bring out the enthusiastic audience outside the venue and send beautiful gifts on the spot.

Four. Establishing mechanisms and allocating resources:

Column operation mechanism is the soul of column operation. In the future, the basic operating system of "Show You China" column should implement producer system, which is more conducive to clarifying the attributes and use rights of people, money and things. The integration and utilization of mechanism and resources is the key to column planning, which solves the problems of how to do columns and who will do them. Incentive and restraint measures can only be effective if they are systematic and complete. In fact, the analysis, orientation, development and utilization of personnel quality is also an effective way to discover and stimulate the potential of personnel. Its scientific nature determines the health and sustainability of column operation. According to the broadcasting frequency and workload of the current column, the personnel combination needs to be responsible for editing 1 name, director 1 name, camera crew, post-production 1 name, location reporter 1 name and host. After the producer system is implemented in the future, it is necessary to rely on the income generated by the column to support the entire editing team and the use of daily equipment and vehicles. Linking salary, bonus and welfare with column income has greatly promoted the staff's awareness of creating fine products and generating income. Only in this way can we form a virtuous circle and reap the social and economic benefits of the column.

Verb (abbreviation for verb) target audience

The audience of entertainment and leisure columns usually comes from a wide range. Judging from the content composition of the program, the overall style of this program tends to be relaxed, fashionable and entertaining, which is more in line with the appetite of young people. However, because its content grade is more suitable for groups with stable income from the income level, and the interaction with families can stimulate the enthusiasm of children and the elderly. Therefore, blocking tourist entertainment programs has broken the boundaries of targeting only young tourists in the past and has penetrated into people of all ages.

The reason why the column defines the audience as people with stable income is because with the development of society, their outlook on life is also changing and they are pursuing a healthier and more harmonious life, so they will pay special attention to diet and tourism.

I believe that the above audience positioning can not only ensure the number of the audience, but also ensure the quality of the audience. Every Saturday night at 20: 30 is divided into periods with high startup time. After watching a series after dinner, my mood still needs to be buffered. This is the time when the family sit together and chat while watching TV. So during this time, they need to find a TV program that they think is very suitable for their lives to kill this time. Over time, coupled with the attraction of the program itself, they will form the habit of watching the program and become a regular audience of the program.

Six, operating income column:

1. At the beginning of the column establishment, the advertising department of this site can designate an advertising company to act as the agent for this column. After the column has a certain strength (economic and social benefits), the column can bid for the advertising time in the column in the market according to the actual situation.

2. Continue to take the road of joint programs through social forces, so that columns can increase their influence and income at the same time.

3. implementation? Personalized columns and quality programs? The strategy is not only to do a good job in the program, but also to adjust the column structure and integrate the program resources, so that the limited program time can get as many income-generating resources as possible and attract advertisers' advertising investment. Such as column special broadcast, sponsored broadcast, title column and time slot advertisement, TV classified advertisement releasing real estate information, car dealership quotation, etc. Increase advertising revenue through brand image of channels and columns. The brand management of columns should have strong innovation ability. The goal of innovation is to form one's own style and strengthen brand image. We should work hard on the content, and only by constantly improving the quality of the content can the new column become a new brand.

Seven, the host style

1. There is a man and a woman. The male host should be humorous, sunny and handsome, and the female host should be young, lively, beautiful and friendly, forming a unique hosting style. The host should be generous, confident, caring and deeply loved by children and the elderly.

2, the language style is humorous, the two hosts should be tacit partners, and the language connection is smooth. Use popular and lively language and spoken language that conforms to language habits, and avoid uncommon and complicated vocabulary.

Seven, shooting requirements

1. On-site shooting: use a tripod to shoot in the live broadcast room, set up multiple cameras in different directions, and appropriately use push, pull and shake lenses. Scene setting should highlight the theme of tourist destinations in this period.

2. It is required that the camera lens must follow the reporter during the location shooting. In the process of shooting scenes, you should shoot with a camera lens, and the picture composition must be rich and full.

When a location reporter goes out to cover a story, the live report must be natural and smooth, and the introduction should be clear. Photographers should strengthen the description of the details of the scene.

Nine, column packaging design

1, title: highlight the logo and characteristics of the column, about 15 seconds.

2. Program promo: It will be broadcasted in our station to show the program features and the image of the host of "Take You to China" for about 30 seconds.

3. Summary: The format is fixed and connected with the opening picture. The content is a brief reminder of the broadcast content of today's program, with music and explanation.

X. program flow

1. Broadcast time: every Saturday at 20: 30.

2. Program duration: one hour. Including advertising time.

3. Production process: pre-shooting and post-production. The pre-shooting process is mainly completed in the photo studio and outdoors. Post-production is mainly computer processing and other procedures.

4. Broadcast process: publicity title-daily content summary-program content-end and next program preview.

XI。 Plan promotion

The promotion of the column is accepted by the audience as quickly and deeply as possible through the comprehensive speculation of the subject and object of the column. This mainly includes subject promotion and object promotion. Discipline improvement. We should consciously cultivate and hype the host, reporter, director and column itself. Through the publicity of film and television and print media, the visibility of the column will be improved and a satisfactory platform will be established. You can also do public welfare activities and audience interaction activities in the name of columns. Object promotion. Is to vividly reflect the theme of the program. Consciously refine the hype information of the program content, so that the program content forms a social hotspot and hot topic.

Life is colorful, and the column "Take You to China" is also devoted to meeting people's entertainment needs and serving the development of society. "Take You to China" will be delivered with its warm and thoughtful service and colorful content, and establish a good interactive relationship with the audience, so that audience friends can not only enjoy it visually, but also learn a lot of relevant knowledge from it, making people's lives not only lively, but also wonderful.

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