What does new media operation learn?

First of all, we must learn to use some professional software, especially new media with particularly high requirements such as pictures, audio and video, so it is very important to use the corresponding content well.

Then we must have the ability to comprehensively consider operations. To put it bluntly, you need as many skills as possible, but of course your ability should not be too weak, because there are more and more forms of content.

Then master the most basic writing ability, which is probably a kind of ability that everyone in the new media industry must know, because writing is to output content, and the ability to output content can show a person's ability to accept new knowledge.

With the continuous innovation of operational thinking, under the background of the great development of the Internet, as an Internet operator, it is necessary to have advanced Internet thinking, which is of course of great help to the future ability, but in the final analysis, it is necessary to seize the opportunity of new media development, so as to seize it when it comes and make its operation more successful.

Finally, we should systematically learn the professional knowledge of new media, because each industry has its own unique nature. If you just stay in the periphery and don't grasp the essence of learning, then it is naturally impossible to succeed, especially after mastering professional things, it is also useful for future study.

Work content of new media operation

1, responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo and mobile);

2. Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans;

3. Responsible for planning and implementing the daily activities and tracking and maintenance of the WeChat marketing line, and sending all kinds of WeChat content according to the project;

4. Responsible for increasing the number of fans, improving their attention and activity, and interacting with fans in time;

5. Excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete thematic planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat;

7. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.