How to use copywriting to enlarge the influence of personal brand by a hundredfold?

Professionals can combine long and short to build a personal brand: 3 friends circle every day, and chat with friends circle every day. It is relatively easy to have three friends every day. I seldom take the initiative to chat with my friends, which requires more practice.

Long-term: Expand our influence by using the self-media (WeChat official account Xiaohongshu Zhihu video number). I have WeChat official account and video number, but I don't use it very much. I should make good use of them in the future

How to ask the boss for a raise;

1. Understand the objective data of the market first, and then make a comprehensive statement on the company's reputation in the industry, corporate planning and other company-related information, so as to show that you attach importance to the interview company.

2. According to the company's salary level requirements, and then provide their own qualifications, personal ability to make a comprehensive statement, in order to achieve the expected salary conditions.

Use copywriting to enlarge the influence of personal brand by a hundredfold.

Remember: copywriting is an amplifier of personal ability. Copywriting not only shows the text itself, but also contains marketing logic, that is, it conforms to the user's psychology.

? Personal brand: it should be the combination of one's own values and the value output needed by a certain kind of people.

First, copywriting is an amplifier of personal influence.

Using high-quality copywriting to reach users on multiple self-media platforms is helpful for product drainage and order closing.

0 1 copywriting can affect users' psychology and choices.

Good copywriting can help you drain.

Good copywriting can help sales.

? Thinking: What is a good copy?

1. Good copywriting should not only help users solve the problems and pain points they face, but also provide users with the benefits they want.

? 2. Just because we think the product is good doesn't mean that the customer also thinks the product is good. The customer only pays for what he thinks is good, not what we think is good. The benefits of products should be able to establish relationships with customers.

? 3. Good copywriting can help users analyze and understand their products, thus affecting users' psychology and choices.

Second, the top copy of the extraordinary writing:

0 1 Copywriting should highlight emotions

Modal words can be added to the copy to express emotions or psychological states such as surprise, fear and excitement. Mood words with emotions can shorten the distance and have a sense of substitution. Emotional statements are far more attractive than straightforward statements.

02? Create a sense of dialogue

? Let the reader feel that you are talking to her, and she is treated specially, giving the other person a feeling of being invited to talk.

03? The customer doesn't choose the best, only chooses better than his previous default.

? There is no best product in the world. Don't trample on other people's products. We just need to tell our customers that our products are a little better than those you used before. For example, the advantages of the product are highlighted from the aspects of safe use, affordable price, health improvement brought by use and convenience of use.

Customers like immediate results.

? Everyone only cares about things related to their immediate interests and tends to solve the problems they encounter at the moment.

Summary: A good copy is attracted at first sight (arousing curiosity), and then you can see that the pain points related to yourself are solved through immersive stories. The product is safer, more affordable and healthier than the original product. The core is to look at the product from the user's perspective.

? This is a copy of last night's study.

Serialized tonight, I don't want to find out why it's locked, and I can't send it. I made a complaint.