Sell your car in a hurry, collect it carefully, under the epidemic situation

In the context of the global economic slowdown and the slow growth of the automobile industry, how to revitalize the huge automobile stock market has become a major event in front of many parties, and stimulating consumption in the second-hand car market is undoubtedly the solution. The best answer to this question. However, affected by factors such as the COVID-19 epidemic, the second-hand car trading market has been greatly affected, and the transaction volume has fallen to the bottom recently. How can second-hand car dealers break the "deadlock" and turn crisis into opportunity?

“Making money while lying down has not been realized, but lying down and losing money has been realized.” A practitioner who has been working as a second-hand car dealer in Beijing for many years still reveals the humor of northerners in his bones, “The dream is going in the opposite direction. The direction is speeding up."

Since the outbreak of the epidemic in 2022, the second-hand car trading market seems to have pressed the pause button. The second-hand car industry has been seriously affected, and the market dominated by offline transactions will inevitably have "some problems." There is a situation where there is no market for cars. The vehicle management office is on holiday, so the procedures cannot be completed and the ownership cannot be transferred. The car dealers have gone out of business and there is no one to collect the cars and no one to sell them. The sales volume is very bleak! In the huge second-hand car trading market, you can hardly see a few people in a day. Most of them are chatting between various car dealers. There are only a handful of customers. Recently, many second-hand car markets have received notices of business suspension, and practitioners have also welcomed the announcement. Even more bleak results came, and I counted the days and watched the car in my hand depreciate in value day by day.

Inventory of dozens or hundreds of units, with funds ranging from hundreds of thousands to hundreds of millions

Visiting the second-hand car markets of Yashi and Huaxiang in Beijing, Laowang’s inventory in Yashi is close to hundreds of units. The cars went to Huaxiang Luxury Cars, Boss Li’s inventory of hundreds of millions of cars, then to Boss Sun, who has 500 parking spaces, and then to Boss Chen, who sold 4 cars in 3 months. Every family has its own hard-to-remember experience, ranging from monthly sales of more than a dozen units to hundreds of units, and now all major markets are closed with "0" trading volume.

As we all know, the key to profitability in the second-hand car market lies in the efficiency of turnover. Only by allowing vehicles and funds to flow continuously and efficiently can second-hand car benefits be created. Once any link in the market value chain Any obstruction or suspension will cause second-hand car dealers to suffer losses.

What’s even worse is that the average inventory cycle of second-hand cars in April reached 52 days, approaching the “warning line” of 60 days. In normal times, the average turnover time of second-hand cars nationwide is about 45 days. About days.

“As far as the current market situation is concerned, if you keep the inventory for more than 60 days, you will definitely lose money. No matter what model you have, anyone who wants to ask about a second-hand car that is older and has more kilometers None.”

The growing inventory cycle is the sharpest thorn in the heart of every used car dealer. Smaller companies with flexible capital can grit their teeth and withstand the impact, but for some large used car dealers, the situation is more fatal. In a short period of time, they must quickly cut off their assets, reduce their scale, and reduce their daily expenses in order to survive the crisis. Destocking and cautiously collecting cars is one of the current ways for practitioners to help themselves.

Being a group leader, selling cars online, and using various methods of self-rescue are all just to "survive"

Shanghai has been shut down for almost 2 months, with high consumption and zero income. What most car dealers face, I saw a car dealer in Shanghai from the news. I believe it was because of the pressure of life. He wanted to use other methods to save himself. He took the risk and started the online business of "head of the group" and "brigadier". In the end, he was Caught, this self-rescue method is not advisable!

Online live broadcast opens up new sales channels. There is no offline traffic. Online is currently the only option for used car practitioners. It is never too late to increase customer acquisition channels. The traditional second-hand car online platform is becoming increasingly ineffective. Platform fees are getting more expensive year by year, more and more people are using it, and accurate traffic is getting less and less. Live broadcasting of the epidemic has become an essential skill for second-hand car practitioners, and there are many industry celebrities. Don't talk about becoming a big v, just try to catch up. In other words: Even if there is no transaction through the live broadcast and the number of views is small, at least it has added a channel and gained more sales.

Conclusion:

No matter how good the self-rescue and policies are, the epidemic will end and life will return to normal. I hope every practitioner can persevere and wait for the spring to bloom!