How to make a short message marketing plan, it is best to edit some inspirational things?

First of all, according to the company's products and services, confirm the purpose of this marketing activity, whether it is activity promotion, new product promotion or user recall.

2. Sales plan

Make a plan with marketing purpose. Short message marketing is usually not a one-time marketing to get benefits, and usually requires a process. Plans are divided into long-term and short-term. For example, how many messages are sent every day, in which areas, and the specific nodes sent every day. Whether there are other marketing methods to cooperate. For example, whether there is a micro-signal in the short message, whether the micro-signal is being updated, and whether the content is coordinated.

3. Target customers

Our ultimate goal is the transformation of target customers, so target customers are very important. On the one hand, we should be clear about how we intend to send short messages to customers, instead of casting nets for fishing. For example, automobile marketing, customer groups, men and women, income. If it is a high-end commercial vehicle, male, 30-45 years old, with an annual income of 500- 1 10,000. On the other hand, users are classified according to consumption types, such as high-consumption users and low-consumption users, or intentional VIP customers and intentional customers. Different types of customers send different short messages.

4. SMS content

The content of the short message should be attractive and catch the user's eye at the first time. Directly hit the needs of users and provide solutions for steam. Remind customers that the opportunity is rare and seize the opportunity to buy as soon as possible. Although marketing short messages are charged by article, and the content of each short message is limited to 70 words, the content of short messages should be concise and easy to understand, and customers who are too long usually have no patience to read them.

5. SMS platform

See whether the SMS platform is formal, and whether there are necessary information such as business license and tax registration certificate. It can be considered from the aspects of qualification, arrival rate, stability and price. Qualification must have SP certificate, whether the channel is stable, whether it is a three-in-one channel, whether the price is reasonable, the industry price is usually between 3-8 points, and whether the arrival rate can reach about 98%.

6. Effect analysis

The arrival rate and conversion rate of short messages are statistically analyzed. Provide improvement suggestions for the next message.

The arrival rate refers to, for example, how many of the 10000 short messages sent by a certain * * actually reach the user's mobile phone. The arrival rate will not reach 100%, because the user data may be lost and the mobile phone number does not exist. Conversion rate refers to, for example, how many people made purchases after sending 10000 short messages. Only by analyzing the data, can we provide suggestions for the improvement of SMS marketing scheme in the next step, so that the effect will be better every time.